The Pro Church Tools Show with Brady Shearer

With attention spans being so short, holding attention is a skill worth honing. Brady shares a copywriting tactic he uses to keep people reading.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Original concept by Brian Dean (1:01) This concept is universal and proven over decades (1:51) The LOST example (2:01) Bucket brigades (3:04) Examples (3:22) Combine with an ellipse or colon to make a bucket brigade even more compelling (6:13)   Show Notes & Resources Mentioned Storytape Backlinko LOST (TV show) Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-copywriting-hack-2018-ep-036/.

Brady shares some of the mistakes he made when first starting out in video and how these wrong beliefs can damage what you create.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? 1. Sharpness is the most important thing (0:39) 2. Movement is how great shots are made (3:01) 3. Noise is bad (3:59) 4. On-camera mic was sufficient (5:18) 5. Lens flares make everything awesome (6:55)   Show Notes & Resources Mentioned Panasonic GH2 Lady Bird Video Influencers Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-beliefs-creating-videos-completely-wrong-ep-035/.

Brady encourages you to put the local back in local church by being involved in your community on Instagram. He shares a low time investment strategy you can use to get connected.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Put the “local” in local church (0:32) Follow restaurants, business professionals, and small businesses in your local area (1:15) Like and comment on 2-3 posts every single day (comments must be 100% authentic and non-promotional) (1:48) Only takes about three minutes each day, but over the course of three to twelve months this will raise your profile amongst the local community (2:21) Think about how much a like and comment means to you on Instagram - it means the same thing - if not more - to the businesses, organizations, and professionals in your community (2:41) Even a simple heart eyes emoji on a restaurants image of their food makes a huge difference (4:50) The principle of reciprocity means that a certain percentage of these brands will follow to back and comment and like back (don’t ask for it - don’t even expect it, let it come naturally) (4:50)   Show Notes & Resources Mentioned Storytape Jeep Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-minute-instagram-comment-strategy-really-works-churches-ep-034/.

Unlike Facebook, Instagram still allows you to leverage organic reach through the use of hashtags. Brady and Alex discuss how to best use them to your advantage.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Max out all 30 available hashtags on every post and post them in the first comment - not in the caption (add three periods with line breaks to hide hashtags in collapsed part of comment) (0:59) Save your researched list of 30 hashtags in a note on your phone for easy copy and pasting (or create a keyword shortcut) (2:36) Type of Hashtag #1: Custom (ie. #centralcommunitychurch or #centralliving) (4:35) Type of Hashtag #2: Community (ie. #niagararegion or #niagarafallscanada) (5:12) Type of Hashtag #3: Faith/Spiritual/Church (ie. #jesusislove or #churchfamily) (5:43) Use hashtags with a post count between 1,000-200,000 (6:16)   Show Notes & Resources Mentioned Grum Hootsuite Evernote Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/use-instagram-hashtags-gain-followers-church-ep-033/.

With Facebook now prioritizing groups, Brady talks about how to use this featured to build community amongst your congregation online.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Our experience with the new Facebook algorithm (0:42) Facebook wants you to use Groups for your church (2:10) The algorithm treats Facebook Groups similar to friends and family (3:30) Depending on the size of your church, you could benefit from a single group or multiple groups (4:13) Specifics (5:17)   Show Notes & Resources Mentioned Mark Zuckerberg's Answer To A World Divided By Facebook Is More Facebook (Wired Magazine) How To Build A Church Communications Plan From Scratch | Ep. #031 Church Motion Graphics Visual Church Media Facebook Group 3 Ways Churches Can Combat The 2018 Facebook Algorithm Update Nucleus  Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/beginners-guide-facebook-groups-churches-ep-032/.

Brady received an Instagram DM from a Pro Church Daily follower asking how to create a communications plan for his church. On this episode he discusses where you should start.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Website (2:01) 97% of people search for local organizations online (Forbes) (2:26) 46% of all searches on Google are local (Hubspot) (3:12) Platform owned by you and accessible 24/7/365 (3:34) Email (all stats from OptinMonster) (4:11) 50% more email users than Facebook (4:30) 58% people say email is the first thing they check online each day; only about 15% check social first (4:40) 91% of people use email daily compared to 57% on Facebook and just 14% on Twitter (4:54) 77% of people prefer email for permission-based promotions from brands compared to 4% on Facebook (5:10) Facebook (5:58) As of 2016, 68% of all American adults were active on Facebook (Pew) (6:19)   Show Notes & Resources Mentioned Your Business Needs To Get Social, Local And Mobile -- Fast (Forbes) 16 Stats That Prove the Importance of Local SEO (Hubspot) Email Marketing vs Social Media Performance (OptinMonster) Pew Research Institute Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/build-church-communications-plan-scratch-ep-031/.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:01 - We are trying to keep all our ministries under one church brand, so far we have been pretty successful except with one ministry. Any advise on how to move forward to resolving this? 10:20 - Since I’m a little late to the game, Facebook has changed its algorithm. So I don’t know if we post to our page first and then share it to our group or do we develop two different strategies for our page and our group? 15:52 - What are your thoughts as to whether churches should switch to a business Insta account or stay as a regular account? 18:45 - Where do you go for design inspiration when you just can’t make it happen.   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

There are 3 variables when it comes to success in any area of your life. In this episode he goes over these variables and discusses what it takes to improve.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Skill (1:24) Hardwork (3:45) Patience (5:03)   Show Notes & Resources Mentioned Nucleus Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-variables-always-determine-success-ep-030/.

Announcements are the part of most church services that is generally tossed together and presented with very little thought. Brady shares 3 of his go to announcement scripts to help you communicate some common announcement well.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Brady's experience (0:31) Welcome (1:09) New Visitors (4:18) Give (6:34)   Show Notes & Resources Mentioned Welcome: “Well hey there, welcome to Central today, and thanks so much for spending part of your weekend with us. My name’s Brady, I’m your host, and we’re gonna get things kicked off here in just a moment with the band coming out to lead us in a few songs. The lyrics will be up on the screens so you can sing along and engage in worship however you feel comfortable. After that, one of our pastors will come out to share a great message. And all in all we’ll be here for just about an hour. If you have kids with you, we wanna let you know that we’ve got fantastic kids programming happening throughout the entire service. It’s safe, it’s secure, and most importantly your kids are gonna have a blast. There’s still time to check them in; just head to the big orange wall in the lobby and you can check your kids in there. With all that being said, we’re gonna kick things off here in just a minute. Find your seats if you haven’t already, and we’ll get started shortly.” New Visitors: "If you’re new with us today, we want you to feel at home and know that this is a safe place—and we’re so glad to have you here. For us, church is so much more than just a Sunday service, and we want you to know that there’s a place perfect for you at Central. One of the best ways you can get connected with us is to fill out the blue card in the seat back in front of you. Take that card out sometime during the worship experience and fill out as much information as you feel comfortable sharing. And then, after the service, take that card to the big blue wall in the lobby and we’ll put a small gift in your hands. Just a small token of our appreciation for you being here. And that’s it! Later this week one of our pastors will connect with you. And once again, thanks for being here. Give: "At this time, I want to invite the hosts to come forward as we give. If you are new with us, don’t feel any obligation to give whatsoever. We’re just so glad you’re here. If you did come prepared to give, there are a number of different ways you can do that. You can place your gift directly in the basket as it comes down your row, you can give via debit or credit card at the big blue wall in the lobby, or you can also give online." Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-copy-n-paste-church-announcement-scripts-ep-029/.

Sometimes smaller churches feel like they're at a disadvantage, and are unsure of how to grow beyond where they are. In this episode Brady talks about the advantages these churches have and how to move forward.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? The question (0:40) Do something you’ve never done. Get somewhere you’ve never been (1:08) Disadvantage: Less resources (2:12) Advantage: Move quickly, small improvements result in huge change (2:36) Set your expectations: you don’t need huge growth - nor would you want it (3:51) Set a clear goal (4:54) Acquisition experiments (Facebook ads, community events, Google AdWords) (6:16) Bring value (7:58)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/reach-people-youre-church-50-less-ep-028/.