With attention spans being so short, holding attention is a skill worth honing. Brady shares a copywriting tactic he uses to keep people reading.

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.

What's In This Session?

Original concept by Brian Dean (1:01)
This concept is universal and proven over decades (1:51)
The LOST example (2:01)
Bucket brigades (3:04)
Examples (3:22)
Combine with an ellipse or colon to make a bucket brigade even more compelling (6:13)

Show Notes & Resources Mentioned

Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-copywriting-hack-2018-ep-036/.

My Best Copywriting Hack Of 2018 | Ep. 036