

The Pro Church Tools Show with Brady Shearer
Pro Church Tools
Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.
Episodes
Mentioned books

Mar 8, 2018 • 9min
7 Church Website Headlines We Can All Learn From | Ep. #052
Brady shares 7 great church website headlines and what makes them so good, while demonstrating how they use the 2 part website headline formula. If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites. What's In This Session? Example #1 (0:59) Example #2 (2:03) Example #3 (2:39) Example #4 (3:44) Example #5 (5:35) Example #6 (6:30) Example #7 (6:59) Show Notes & Resources Mentioned Nucleus Hill City Grace Hills Church Bridgetown Church The Village Church Fellowship Church Cornerstone Community Church 12Stone Church 19 Perfect Church Website Main Headline Examples 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-church-website-headlines-can-learn-ep-052/.

Mar 7, 2018 • 10min
The 2-Part Church Website Headline Formula | Ep. #051
Statistically 5X more people will read the headline on your website compared to the body copy. Brady discusses how to make the most of your headline by writing for your audience, not yourself. If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites. What's In This Session? The facts (0:56) A bad example (2:10) The formula (3:07) Example #1 (4:30) Example #2 (7:00) Example #3 (7:42) Testimonial example (8:08) Show Notes & Resources Mentioned Nucleus David Ogilvy's 7 Tips For Writing Copy That Sells Crossroads Church Action Church Enjoy Church Good News Church 7 Church Website Page Tamplates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/2-part-church-website-headline-formula-ep-051/.

Mar 6, 2018 • 10min
The 7-Part "Plan A Visit" Church Website Page Framework | Ep. #050
The "Plan A Visit" page on your church's website is one of the most important pages you have. Brady discusses the information that should be included on this page in his 7-part framework. If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites. What's In This Session? Part #1 - Getting To Know Each Other (1:02) Part #2 - Service Times (2:07) Part #3 - Location & Directions (2:14) Part #4 - What Can I Expect? (2:33) Part #5 - What About My Kids? (3:58) Part #6 - Let Us Know You're Coming (6:06) Part #7 - Testimonial (7:32) Show Notes & Resources Mentioned Part #1 - Getting To Know Each Other (1:02) Part #2 - Service Times (2:07) Part #3 - Location & Directions (2:14) Part #4 - What Can I Expect? (2:33) Part #5 - What About My Kids? (3:58) Part #6 - Let Us Know You're Coming (6:06) Part #7 - Testimonial (7:32) Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-part-plan-visit-church-website-page-framework-ep-050/.

Mar 5, 2018 • 10min
How To Use Mobile Apps To Grow Your Church | Ep. #049
With people spending such a large portion of their time on apps, churches are often tempted to build their own. Brady discusses the stats and investment. If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites. What's In This Session? The data (1:26) There is nothing a church app can do that either your website or social cannot do (3:02) Let's get logical (3:20) This isn't Nucleus vs. Apps (7:30) Limited resources need to be wisely spent (8:09) Show Notes & Resources Mentioned Nucleus 5 Reasons Church Apps Are Vastly Overrated | Ep. #041 How To Send Push Notifications For Free (Without A Church Mobile App) | Ep. #042 The 2017 U.S. Mobile App Report Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/use-mobile-apps-grow-church-ep-049/.

Mar 4, 2018 • 23min
When To Release Promos, Different Events In One Ministry & Effective Email | #AskBrady Episode 55
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools #TIMESTAMPS: 0:59 - How do you navigate different regular events inside one ministry grouping? Is it just "Ministry Category" & "Event Name"? 3:05 - When you make a good / funny promo video intended for showing in a service, do you wait until after its shown live before you post it online? Or do you use it to drive people to your social media / newsletter (or whatever) before the service its originally shown? 12:04 - How early do you suggest to start promoting your church events on social media? 17:29 - How should I be using email effectively for church? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Mar 1, 2018 • 11min
How Much Money ($$) A Church Should Spend On A Custom Website | Ep. #046
Brady has tons of experience with building websites. In this episode he talks about custom websites - what to expect to pay, and the question you need to ask to determine if your site is truly custom. If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites. What's In This Session? Brady's experience with building websites (0:45) What is a custom website? (1:29) Finding an agency is very difficult (2:36) If you're quote is between $1,000 and $3,000 . . . (4:09) If you're quote is between $5,000 and $10,000 . . . (5:01) The Nucleus Blog cost about $15,000. For just a blog. (6:48) Church expense story (7:58) Show Notes & Resources Mentioned Nucleus Wordpress Squarespace 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/much-money-church-spend-custom-website-ep-046/.

Feb 28, 2018 • 10min
The 5 Elements Every Church Website Needs At The Top Of Its Homepage | Ep. 045
Brady has described in depth why you shouldn't have a slider on your website, so in this episode he talks about what you should put on your website instead. February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month. What's In This Session? #1 - Logo (2:01) #2 - Navigation Menu (2:54) #3 - Headline (5:15) #4 - Call-To-Action (6:14) #5 - Inspirational Imagery (7:11) Show Notes & Resources Mentioned Nucleus 1 Simple Reason To Never Use A Slider On Your Church's Website | Ep. #043 3 More Reasons To Delete Your Church Website Slider Immediately | Ep. #044 The 11-Part Website Homepage Formula 19 Perfect Church Website Main Headline Examples 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-elements-every-church-website-needs-top-homepage-ep-045/.

Feb 27, 2018 • 10min
3 More Reasons To Delete Your Church Website Slider Immediately | Ep. #044
Previously on Pro Church Daily Brady discussed why sliders are not the best option for your website. Today he shares 3 more reasons why you should delete your slider. February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month. What's In This Session? Recap (0:49) #1 - Sliders Make Your Website Slower (2:15) #2 - Sliders Are Ignored By Visitors (4:16) #3 - Experts Agree Sliders Suck (6:32) Show Notes & Resources Mentioned 7 Church Website Page Templates Nucleus 1 Simple Reason To Never Use A Slider On Your Church's Website | Ep. #043 ThemeForest 3 Reasons To Delete Your Church Website Slider (And What To Replace It With) Search Engine Land Fight Against "Right Rail Blindness" AGConsult Be Like Amazon Siteturner UserZoom Report: 96% Of Church Websites Fail The First Impression Test [Case Study] Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-reasons-delete-church-website-slider-immediately-ep-044/.

Feb 26, 2018 • 9min
1 Simple Reason To Never Use A Slider On Your Church's Website | Ep. #043
Churches love to use sliders on their websites, but data is showing that they are not the best option. Brady explores why sliders are so popular, and why you shouldn't follow the trend. February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month. What's In This Session? Defining what a slider is (0:38) Of the 1,008 church websites that we tested, 76.1% lacked a primary focal point (1:22) Churches love sliders, but why? (1:53) Bottom line: prioritize your external audience (3:21) Sliders have a clickthrough rate of less than 1% (3:55) Show Notes & Resources Mentioned Nucleus Themeforest 3 Reasons To Delete Your Church Website Slider (and What To Replace It With) Why website sliders aren't as great as most people think Do slideshows work? 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-simple-reason-never-use-slider-churchs-website-ep-043/.

Feb 25, 2018 • 30min
Brady's Biggest Reveal, 3 Point Lighting Tips & Categorizing Your Hashtags | #AskBrady Episode 54
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools #TIMESTAMPS: 1:00 - Do you have any suggestions of what content should be posted for churches in the 3 post? And do you all have a suggestion how to store or categorize your hashtags for Instagram posts? 10:34 - How in the world do you get rid of the "glasses glare" when doing 3 point lighting? 15:44 - What content do you think should be in a church's weekly email and what is a waste of space? 23:12 - How can you get more DMs? What kind of story/IG content will increase that type of engagement? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer


