The Pro Church Tools Show with Brady Shearer

Alex and Brady recently returned from a trip to Utah where they spent the majority of their time capturing aerial footage. They share 9 tips the Storytape team has compiled from their experience.   What's In This Session? #1: Get legal (1:54) #2: Magic hour (2:41) #3: National park alternatives (4:10) #4: Shoot in 30p and slow down to 24p in post (5:21) #5: Lookouts/viewpoints (6:47) #6: Have a plan (7:31) #7: LAANC - Airmaps (9:04) #8: Study aerial clips in films & TV shows (10:50) #9: Sun flares (12:05)   Show Notes & Resources Mentioned FAA UAS Data Exchange The Ultimate Guide To Measuring Church Growth DJI Inspire 2 Storytape Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/9-drone-video-tips-from-the-experts-ep-158/.

Jeff Bezos, the CEO & Founder of Amazon, shared in a recent interview that in a world that is constantly changing it's actually easier to answer the question of what won't change. Brady answers this question for churches.   What's In This Session? Jeff Bezos' letter (1:06) #1: Storytelling (4:59) #2: Attention (6:24) #3: Hope, Community, & Purpose (7:50)   Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/i-cant-keep-up-how-your-church-can-win-despite-constant-change-ep-157/.

We recently overhauled a bunch of pages on our Nucleus website. The reason for this is our belief that everything we do needs to demonstrate our desire to help churches accomplish their mission. Brady shares how this same shift can help your church.   What's In This Session? Common marketing statements (2:42) Your focus should be accomplishing your mission (3:52) Limited resources (4:00) Emotion-based decisions (7:02) An agreement (7:36) Nucleus (9:03)   Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-needs-more-laser-focus-ep-156/.

YouTube is the second largest search engine in the world and the second most visited website in the world. Brady shares the checklist we use for our YouTube videos.   What's In This Session? #1. Keyword Research (2:01) #2. Intro (3:01) #3. Length (3:37) #4. Talk Shock (4:21) #5. Call To Action (5:37) #6. Thumbnail (6:17) #7. End Card (7:00) #8. Title (7:20) #9. Description (7:44) #10. Tags (8:21) #11. First Comment (8:59) #12. Share on Twitter & Facebook (9:28) #13. Respond & Heart (9:32) Results (9:50)   Show Notes & Resources Mentioned The Super Church Lobby Kiosk Setup The Ultimate Guide To Measuring Church Growth KeywordTool.io vidIQ Boost Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-13-point-youtube-video-checklist-ep-155/.

The Instagram question sticker is another example of how social media is ever evolving. Brady talks through how this new feature works, and how to use it for your church.   What's In This Session? A way to start conversation (1:26) How it works (3:13) Idea #1: Prayer requests (3:49) Idea #2: Fun questions (4:41) Idea #3: Ask the pastor (6:23) Idea #4: Customer feedback (7:31) Idea #5: Contest (8:09)   Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-to-use-the-new-instagram-stories-questions-sticker-ep-154/.

It's important to remain consistent across social media platforms both visually and the type of content you post. Consistency builds trust with your audience.   What's In This Session? Why consistency is important (0:39) Profile picture (1:25) The description (3:03) McDonald's and branding (5:45) Style guide (7:53)   Show Notes & Resources Mentioned Adam McLaughlin WordSwag Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-stay-consistent-across-all-of-your-churchs-social-platforms-ep-153/.

"You can do anything, but you can't do everything." Brady discusses how this saying applies to your church's social media usage and communication strategy.   What's In This Session? You can do anything, but you can't do everything (0:55) Your North star: attention (3:49) At-Bats (5:05) Business success (6:18) Fishers (6:36) Measure attention -> then measure engagement -> then measure next steps (8:28)   Show Notes & Resources Mentioned The 3-Step Funnel To Predictable Church Growth | Ep. #125 IGTV For Churches : 15 Things Your Ministry Needs To Know | Ep. #150 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-ultimate-church-decision-matrix-ep-152/.

We love sharing success stories from real churches that prove the content and strategies we share on Pro Church Tools works. Alex discusses a success story that was sent to him.   What's In This Session? How do we increase shares on Facebook? (0:48) Ultimate form of public endorsement (1:24) The content needs to be share worthy (1:44) The contest (2:13) The results (2:52)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-of-125-reached-6000-people-for-free-ep-151/.

IGTV is the newest part of the Instagram platform. Brady and Alex discuss what IGTV is, the features it includes, and how to use it as part of your ministry's communication strategy.   What's In This Session? What is IGTV? (0:32) Stat #1: Teens are watching 40% less TV than 5 years ago (3:52) Stat #2: Instagram users are watching 60% more videos than last year (4:08) Video must be vertical (4:38) IGTV has a stand alone app (6:51) Comments (7:06) Autoplay without audio (7:35) How do I use it? (8:28)   Show Notes & Resources Mentioned IGTV guide from Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/igtv-for-churches-15-things-your-ministry-needs-to-know-ep-150/.

Sometimes when you're wanting to go all in on a project, or rebrand, you want the best of the best when it comes to typography choices. Our designer, Eric, has compiled a list of premium font resources.   What's In This Session? #1: Klim(2:06) #2: Lineto(3:16) #3: Optimo(3:43) #4: Typotheque(4:31) #5: Production Type(4:34) #6: SwissType Faces(4:36) #7: Typography(4:43) #8: Darden Studio(4:57) #9: 205 TF(5:02) #10: HVD Fonts(5:10) #11: Fonts In Use(5:50) #12: Type Wolf(7:13) #13: Foster Type(8:02)   Show Notes & Resources Mentioned 7 Free Summer Fonts For Churches | Ep. #139 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/13-premium-font-resources-for-churches-ep-149/.