The Pro Church Tools Show with Brady Shearer

YouTube is the second largest search engine in the world and the second most visited website in the world. Brady shares the checklist we use for our YouTube videos. What's In This Session? #1. Keyword Research (2:01) #2. Intro (3:01) #3. Length (3:37) #4. Talk Shock (4:21) #5. Call To Action (5:37) #6. Thumbnail (6:17) #7. End Card (7:00) #8. Title (7:20) #9. Description (7:44) #10. Tags (8:21) #11. First Comment (8:59) #12. Share on Twitter & Facebook (9:28) #13. Respond & Heart (9:32) Results (9:50) Show Notes & Resources Mentioned The Super Church Lobby Kiosk Setup The Ultimate Guide To Measuring Church Growth KeywordTool.io vidIQ Boost Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-13-point-youtube-video-checklist-ep-155/.

The Instagram question sticker is another example of how social media is ever evolving. Brady talks through how this new feature works, and how to use it for your church. What's In This Session? A way to start conversation (1:26) How it works (3:13) Idea #1: Prayer requests (3:49) Idea #2: Fun questions (4:41) Idea #3: Ask the pastor (6:23) Idea #4: Customer feedback (7:31) Idea #5: Contest (8:09) Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-to-use-the-new-instagram-stories-questions-sticker-ep-154/.

It's important to remain consistent across social media platforms both visually and the type of content you post. Consistency builds trust with your audience. What's In This Session? Why consistency is important (0:39) Profile picture (1:25) The description (3:03) McDonald's and branding (5:45) Style guide (7:53) Show Notes & Resources Mentioned Adam McLaughlin WordSwag Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-stay-consistent-across-all-of-your-churchs-social-platforms-ep-153/.

"You can do anything, but you can't do everything." Brady discusses how this saying applies to your church's social media usage and communication strategy. What's In This Session? You can do anything, but you can't do everything (0:55) Your North star: attention (3:49) At-Bats (5:05) Business success (6:18) Fishers (6:36) Measure attention -> then measure engagement -> then measure next steps (8:28) Show Notes & Resources Mentioned The 3-Step Funnel To Predictable Church Growth | Ep. #125 IGTV For Churches : 15 Things Your Ministry Needs To Know | Ep. #150 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-ultimate-church-decision-matrix-ep-152/.

We love sharing success stories from real churches that prove the content and strategies we share on Pro Church Tools works. Alex discusses a success story that was sent to him. What's In This Session? How do we increase shares on Facebook? (0:48) Ultimate form of public endorsement (1:24) The content needs to be share worthy (1:44) The contest (2:13) The results (2:52) Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-a-church-of-125-reached-6000-people-for-free-ep-151/.

IGTV is the newest part of the Instagram platform. Brady and Alex discuss what IGTV is, the features it includes, and how to use it as part of your ministry's communication strategy. What's In This Session? What is IGTV? (0:32) Stat #1: Teens are watching 40% less TV than 5 years ago (3:52) Stat #2: Instagram users are watching 60% more videos than last year (4:08) Video must be vertical (4:38) IGTV has a stand alone app (6:51) Comments (7:06) Autoplay without audio (7:35) How do I use it? (8:28) Show Notes & Resources Mentioned IGTV guide from Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/igtv-for-churches-15-things-your-ministry-needs-to-know-ep-150/.

Sometimes when you're wanting to go all in on a project, or rebrand, you want the best of the best when it comes to typography choices. Our designer, Eric, has compiled a list of premium font resources. What's In This Session? #1: Klim(2:06) #2: Lineto(3:16) #3: Optimo(3:43) #4: Typotheque(4:31) #5: Production Type(4:34) #6: SwissType Faces(4:36) #7: Typography(4:43) #8: Darden Studio(4:57) #9: 205 TF(5:02) #10: HVD Fonts(5:10) #11: Fonts In Use(5:50) #12: Type Wolf(7:13) #13: Foster Type(8:02) Show Notes & Resources Mentioned 7 Free Summer Fonts For Churches | Ep. #139 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/13-premium-font-resources-for-churches-ep-149/.

Real photos of real people at your church are incredibly important when it comes to branding on your website and social media. Alex discusses his recommendations when it comes to gear. What's In This Session? DSLR Camera Body (1:38) 6D Mk II(3:30) 5D Mk II(3:40) Fast Lens(4:02) Lens Pen(5:14) Pelican Case(5:56) Neewer Glass Prism(6:45) Backdrop Kit(8:50) Editing software - GIMP/Lightroom/Photoshop(9:46) Show Notes & Resources Mentioned The Nucleus Playbook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-indispensable-photography-tools-for-churches-ep-148/.

Every one of our churches want to grow and the best way to do that is to increase next steps. Brady discusses how to make this happen in your church. What's In This Session? Quick wins (2:05) The lie (2:36) The paradox (3:05) The study (3:25) Less announcements (7:03) Connect cards (7:31) A single call to action (8:17) Show Notes & Resources Mentioned Nucleus Church The 50% Rule For Church Announcements | Ep. #146 Why "Next Steps" Are The Best Metric For Tracking Church Growth | Ep. #145 The New Rules For Measuring Church Growth | Ep. #144 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-quickly-accelerate-growth-at-your-church-ep-147/.

Churches often struggle with having too many announcements, but being unsure about which ones to cut while keeping the peace. Brady shares his 50% rule that allows you to limit announcements without favouritism. What's In This Session? Announcements promote first steps (2:25) The 50% Rule (3:16) Reason #1: Conditioning (4:02) Reason #2: Removes conflict (5:25) Reason #3: Reduces announcements (6:35) More next steps (8:05) Show Notes & Resources Mentioned The New Rules For Measuring Church Growth | Ep. #144 Why "Next Steps" Are The Best Metric For Tracking Church Growth | Ep. #145 The Nucleus Playbook Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/the-50-rule-for-church-announcements-ep-146/.