The Pro Church Tools Show with Brady Shearer

YouTube is the second largest search engine, but currently there are not a lot of churches using the platform well. Brady responds to churches wondering what kind of content to create.   What's In This Session? Why I love YouTube (0:33) Step #1: Enter a search (1:01) Step #2: Visit the channel page, click on "videos" and then sort them by most popular (1:38) Step #3: Create a list of popular video topics (2:02) Why does this work? (2:09) Examples (6:12)   Show Notes & Resources Mentioned Peter McKinnon Alen Palander The 2-Part Church Announcements Formula Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-secret-to-discovering-endless-youtube-video-topics-ep-167/.

Even with the shifting landscape of digital media, email is currently still the best way to market your church and communicate with your existing audience. Brady discusses how to write a great email newsletter for your church.   What's In This Session? After your website, email is still the most effective communication tools (0:33) #1: Plain text email (1:24) #2: One link (2:42) #3: Multiple CTAs (all the same link) (3:05) #4: Line breaks (5:36) #5: Sent from a real human (6:46) #6: Send two emails each week instead of one (8:43) #7: Include a PS (9:13)   Show Notes & Resources Mentioned My 7 Best Performing Email Subject Lines Of 2018 | Ep. #099 5 Advanced Tips For Boosting Your Church's Email Open Rates | Ep. #072 My Best Copywriting Hack Of 2018 | Ep. #036 MailChimp The 2-Part Video Announcement Formula Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-ways-to-write-better-church-email-newsletters-ep-166/.

Brady pulls from his experience running a full and part-time staff of around twenty people to answer the question - "How do I increase staff productivity?"   What's In This Session? Monday meeting (1:11) Trello boards (2:10) Slack for team communication (2:39) Set deadlines (3:14) Autonomy (4:31) Team building & environment (6:21) Have the right North Star (7:47)   Show Notes & Resources Mentioned Pro Video Announcements Nucleus Storytape Trello Slack The 2-Part Church Announcements Formula Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/how-to-increase-staff-productivity-at-your-church-ep-165/.

Brady received a message from a member of Pro Church Nation asking for tips on how to give announcements from stage, being an onstage host - basically on stage speaking as a whole. Today he shares his best tips.   What's In This Session? #1: Hold the mic in a consistent spot (1:31) #2: Pitch and pace (3:56) #3: Transitions (5;38) #4: Eye contact (7:20) #5: Hand movements (8:40)   Show Notes & Resources Mentioned The 2-Part Church Announcement Formula Planning Center Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-to-speak-better-on-stage-ep-164/.

Your YouTube thumbnail contributes substantially to whether someone chooses to click and watch your video, or scroll right past. Brady shares the 3 elements every thumbnail needs.   What's In This Session? Example #1: The Super Church Lobby Kiosk(0:41) Example #2: Dysfunctional Comfort(0:46) Part #1: Smiling human face (0:58) Part #2: Bright colors (3:00) Part #3: Big bold text (5:26) Bonus tip: Use a preset (6:44)   Show Notes & Resources Mentioned The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/the-3-elements-every-youtube-thumbnail-needs-ep-163/.

Everyday we put out a brand new episode of Pro Church Daily because we know that digital is difficult. Brady discusses the importance of studying and understanding the strategies of other churches.   What's In This Session? Studying strategies vs. copying tactics (1:48) Size difference (2:12) Elevation's sermons & search terms (3:05) Copying tactics (4:03) Context (5:45) Why is it dangerous? (7:23)   Show Notes & Resources Mentioned Elevation Church The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-copying-your-favorite-megachurch-is-dangerous-ep-162/.

Brady shares a message that he received from someone claiming that prioritizing younger generations would be a mistake, especially financially. A common attitude we have seen in the church. Brady takes some time to respond.   What's In This Session? YouTube as a search engine (1:10) Brady's experience with church keywords (1:36) The results (2:39) The bottom line (3:53) Go to people (4:58) Good news! (6:00) Example YouTubers (6:38)   Show Notes & Resources Mentioned Keyword Tool Justin Khoe How To Study The Bible For Beginners Samantha Lindsey Jordan Lee-Dooley Jaclyn Brooke Haley Pham Milena Ciciotti Joseph Solomon The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/why-your-church-is-vulnerable-and-how-young-people-can-help-ep-161/.

Gen Z are those who were born between the years of 1999 and 2015. This means that they are now entering college and the workforce, and it's important that we start talking about them.   What's In This Session? Who is Gen Z? (0:20) The Facebook thread (1:16) Jonathan Malm's comment (1:48) YouTube (3:44) Authenticity (5:41) Responsibilities (6:56) Action orientated (8:01)   Show Notes & Resources Mentioned Barna Church Communications Facebook Group I Can't Keep Up! How Your Church Can Win Despite Constant Change | Ep. #157 The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-ways-churches-plan-on-reaching-gen-z-ep-160/.

Perspective is so important when it comes to your ability to execute both individually and organizationally. If you're a smaller church and struggle with feeling disappointed by this status, Brady wants to shift your perspective by sharing why being a small church is actually a good thing.   What's In This Session? “Whether you think you can, or you think you can’t, you’re right.” - Henry Ford (0:21) #1: Smaller churches are more popular (1:51) #2: Smaller churches are more agile (4:24) #3: Smaller churches are more personal (7:14)   Show Notes & Resources Mentioned Barna Jarrid Wilson on Twitter The Ultimate Guide To Measuring Church Growth Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-reasons-its-better-to-be-a-smaller-church-pro-church-daily-ep-159/.

Alex and Brady recently returned from a trip to Utah where they spent the majority of their time capturing aerial footage. They share 9 tips the Storytape team has compiled from their experience.   What's In This Session? #1: Get legal (1:54) #2: Magic hour (2:41) #3: National park alternatives (4:10) #4: Shoot in 30p and slow down to 24p in post (5:21) #5: Lookouts/viewpoints (6:47) #6: Have a plan (7:31) #7: LAANC - Airmaps (9:04) #8: Study aerial clips in films & TV shows (10:50) #9: Sun flares (12:05)   Show Notes & Resources Mentioned FAA UAS Data Exchange The Ultimate Guide To Measuring Church Growth DJI Inspire 2 Storytape Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/9-drone-video-tips-from-the-experts-ep-158/.