B2B Revenue Acceleration

Achieving revenue growth with limited budgets is a common challenge for many businesses, regardless of if you’re a fledgling start-up or an established business struggling to align its finances with its goals.   Join us on the latest episode of B2B Revenue Acceleration, where host Aurelien Mottier, Co-Founder and CEO at Operatix, sits down with Nick Buxton, Chief Revenue Officer at Ocula Technologies, to discuss how best to align budget and revenue growth goals.   They explore practical strategies to prioritize revenue initiatives effectively, providing tips for sales and marketing teams to communicate the need for increased budget allocation to support their game-changing ideas.   Want to measure the effectiveness of your investments? Learn about specific metrics and key performance indicators (KPIs) that organizations should track to ensure their revenue allocation is providing a great return on investment.   Delve into the conversation now by listening to this episode of B2B Revenue Acceleration.

Navigating the role world of a first-time CMO can be rewarding but difficult, with new responsibilities and hurdles to overcome.    In the latest episode of B2B Revenue Acceleration, host Catarina Hoch (VP of Global Marketing, Operatix) interviews Alice De Courcy (Group Chief Marketing Officer at Cognism) about her book 'The Diary of a First-Time CMO'.    Join us as we discuss Alice's journey, uncovering the invaluable lessons she learned during her initial year as a CMO. From unexpected challenges to game-changing tips, Alice shares her experiences and provides expert insights that will ensure you’re prepared to navigate similar obstacles.    Alice provides practical advice on thriving in the role and making a significant impact within their organizations. She shares strategies and recommendations for CMOs to build a culture that helps their teams thrive and deliver outstanding results under their leadership.   Keeping up with industry trends and adapting marketing strategies to remain relevant is another critical aspect of a CMO's role. Catarina and Alice offer tips on staying ahead of the curve, navigating the ever-evolving industry and ensuring that marketing strategies align with current market dynamics.   Listen in to this week's episode and gain exclusive insight into the diary of a CMO.

Did you know that just 23% of reps contribute to 83% of revenue? Or that 27% of sales reps consistently hit their quota?   In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO at Operatix) sits down with Guy Rubin (CEO at Ebsta) to discuss the current state of sales and dive into the key findings of the recently released 2023 B2B Sales Benchmarks report.    Join them as they uncover valuable insights and shed light on the challenges and opportunities sales teams face in today's competitive landscape. Aurelien and Guy delve into the factors that make the 23% of high-performing reps successful and explore how their strategies can be replicated across the sales team.   Aurelien and Guy touch upon a myriad of noteworthy findings from the report. They provide sales leaders with a comprehensive view of the sales landscape and discuss emerging trends and new approaches that can be leveraged for future success.   Tune in now to the B2B Revenue Acceleration podcast and gain valuable insights to accelerate your sales growth.

Ongoing sales coaching is absolutely crucial in performance, skill development and unlocking the full potential of your SDRs, yet it's often overlooked.   By investing in specialist SDR coaching, businesses can drive consistent results, and maintain a competitive edge in the dynamic world of sales.   In this episode of B2B Revenue Acceleration, Aurelien Mottier, CEO and Co-Founder at Operatix, welcomes Chris Ritson, Co-Founder and CEO at Flexprts, to discuss the topic of elevating SDR talent with coaching and ongoing development.   Listen in as they discuss:   Qualities and Skills: Discover the essential qualities and skills seen in successful SDRs and how coaching plays a vital role in their development. Proven Techniques: Explore effective coaching techniques and strategies that have shown remarkable results in shaping SDR talent. Alignment with Sales Strategy: Learn why it's crucial for coaching initiatives to align with overall sales strategies and business goals. Adapting to Remote Work: Explore how coaching and ongoing development can be adapted to cater to the needs of virtual SDR teams in the era of remote work. Measuring Effectiveness: Gain insights into key metrics and indicators used to measure the effectiveness of coaching. Taking Ownership: Discover how SDRs can take ownership of their own development and seek opportunities to enhance their skills beyond formal coaching programs.   Tune in to the podcast to catch the full conversation with Chris Ritson and gain valuable insights into elevating SDR talent.

With the ability to accelerate brand awareness, connect with industry leaders and enhance marketing visibility, tradeshows are a valuable part of both sales and marketing strategies.    However, to leverage their full potential, careful planning both before, during and after each event is essential to ensure you get the best results possible from every opportunity.    Join us on the latest episode of B2B Revenue Acceleration, where host Catarina Hoch (VP of Global Marketing, Operatix) sits down with Jay Menashe (SVP of Sales and Marketing, EDE), to delve into the art of maximizing ROI at tradeshows.   Discover cutting-edge strategies, industry trends, and best practices that will empower you to harness the full power of tradeshows. From pre-show promotion to booth design, lead capturing, and post-trade show conversion, this episode covers it all.    Gain insights on: - Effective pre-show promotion and driving booth traffic - Crafting an attention-grabbing booth that communicates your brand message effectively - Standing out from competitors and creating memorable experiences - Tracking metrics to evaluate trade show success - Capturing high-quality leads and collecting vital contact information - Converting leads into long-term customers with expert sales strategies post-show   Take your tradeshows to the next level and unlock the revenue potential of events with this episode of the B2B Revenue Acceleration podcast - available on most streaming platforms

Demand generation and lead generation are often confused or thought to be one of the same but, in reality, they are distinct yet interconnected marketing concepts. Understanding their differences is crucial for leveraging these strategies successfully.    In this episode of B2B Revenue Acceleration, join host Catarina Hoch (VP of Global Marketing, Operatix) as she delves into the world of lead generation versus demand generation with guest Justin Rowe (Founder and CMO, Impactable).    Discover the key differences between these two powerful marketing strategies while gaining valuable insights on optimizing LinkedIn ad campaigns for maximum results.   Listen in as Catarina and Justin explore the nuances of both ad format and strategy between lead generation and demand generation campaigns on LinkedIn, delving into the common challenges that marketers may face when utilising these strategies.   Justin offers his expert best practices and advice on elevating your campaigns, as well as how best to track metrics to ensure you’re maximizing the ROI.    Tune in to this episode of the B2B Revenue Acceleration podcast to enhance your lead generation, demand generation and LinkedIn ad campaigns. 

It’s no secret that content marketing is essential for driving traffic, brand awareness and inbound leads. After all, an amazing solution won't be of much use if no one knows about it.   So, you’ve developed a great marketing strategy and started rolling it out, but how can you determine its effectiveness?    Using the right metrics to revamp your marketing plan can not only boost conversion rates but position your business as a thought leader in your industry.    In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO, Operatix) sat down with Matt Laybourn (Founder, Rockee) to discuss how to measure content marketing success effectively.    Matt shares his expertise on what metrics marketers should be looking at, going beyond keyword positions and page views to accurately attribute ROI to content. This includes exploring the benefits of using a unique scoring system on blog posts, and how this data can boost your strategy.   Discover these invaluable insights by listening to the latest episode of B2B Revenue Acceleration.

Growing your business in a crowded marketplace can be a challenge, regardless of whether it is an emerging start-up or an established enterprise.   With real-world examples and practical tips, the latest edition of Bullseye Marketing provides a practical roadmap for B2B businesses looking to develop a winning marketing strategy and value proposition that ultimately accelerates growth.   From targeting low-hanging fruit to leveraging customer feedback, the book provides actionable guidance and tools to help businesses of all sizes and industries drive success through marketing.   In this episode of B2B Revenue Acceleration, our host Aurelien Mottier dives into the principles of Bullseye Marketing with author Louis Gudema. Join the conversation as Aurelien and Louis discuss the difference between this edition and the last, as well as how the three-phase marketing plan can help you grow your B2B business faster.   They explore the importance of shifting the focus to the customer’s needs, and how doing so can help you develop campaigns that resonate with your target audience.    Tune into the latest episode of B2B Revenue Acceleration now and start developing a winning marketing strategy that drives growth for your business today.

SEO (search engine optimisation) is the best method of driving organic traffic to your website, increasing leads and doubling down on brand awareness.    B2B business leaders can’t afford to overlook the importance of a strong SEO strategy. After all, 68% of all online experiences begin with a search engine search, and SEO drives more than 1,000% more traffic when compared to organic social media.    Level up your SEO strategy with the latest episode of the B2B Revenue Acceleration podcast. In this episode, our host Aurelien Mottier (CEO and Co-Founder, Operatix) discusses driving B2B revenue and growth with Ryan Darani (SEO Consultant and Owner, Ryan Darani SEO).   With advice tailored to the B2B industry, they dive into the best practices and benefits of building a robust SEO strategy. Ryan offers his expert advice on the common mistakes to avoid, tools to invest in and key tips to help drive revenue using SEO.    Want to learn how to use SEO to drive B2B revenue and growth? Find this episode on YouTube, Spotify, Apple Podcasts, our website and all of your other favourite streaming services. 

Having an in-house sales development team brings a wealth of benefits - an increase in qualified leads, sales pipeline, increased revenue and better representation within the market, just to name a few.   However, building, managing and enabling sales development representatives requires a significant investment of both time, thought and money.   Careful planning and understanding of how to empower your team are essential to reap the many rewards that come with having an SDR team.    This is exactly why the SDR Handbook was created by the team at Operatix. They have broken down each step required to build a successful SDR team from scratch, including everything from recruitment to metrics.   In the latest episode of B2B Revenue Acceleration, host Aurelien Mottier (CEO and Co-Founder, Operatix) sits down with Catarina Hoch (VP of Global Marketing, Operatix) to discuss the contents of the book.   They outline why it was created, what it contains and who would find it helpful. Delve into the conversation now, and don’t forget to download the free eBook here.