153: How to Maximize the ROI of Tradeshows

With the ability to accelerate brand awareness, connect with industry leaders and enhance marketing visibility, tradeshows are a valuable part of both sales and marketing strategies. 

 

However, to leverage their full potential, careful planning both before, during and after each event is essential to ensure you get the best results possible from every opportunity. 

 

Join us on the latest episode of B2B Revenue Acceleration, where host Catarina Hoch (VP of Global Marketing, Operatix) sits down with Jay Menashe (SVP of Sales and Marketing, EDE), to delve into the art of maximizing ROI at tradeshows.

 

Discover cutting-edge strategies, industry trends, and best practices that will empower you to harness the full power of tradeshows. From pre-show promotion to booth design, lead capturing, and post-trade show conversion, this episode covers it all. 

 

Gain insights on:

- Effective pre-show promotion and driving booth traffic

- Crafting an attention-grabbing booth that communicates your brand message effectively

- Standing out from competitors and creating memorable experiences

- Tracking metrics to evaluate trade show success

- Capturing high-quality leads and collecting vital contact information

- Converting leads into long-term customers with expert sales strategies post-show

 

Take your tradeshows to the next level and unlock the revenue potential of events with this episode of the B2B Revenue Acceleration podcast - available on most streaming platforms