152: Lead Generation vs Demand Generation

Demand generation and lead generation are often confused or thought to be one of the same but, in reality, they are distinct yet interconnected marketing concepts. Understanding their differences is crucial for leveraging these strategies successfully. 

 

In this episode of B2B Revenue Acceleration, join host Catarina Hoch (VP of Global Marketing, Operatix) as she delves into the world of lead generation versus demand generation with guest Justin Rowe (Founder and CMO, Impactable). 

 

Discover the key differences between these two powerful marketing strategies while gaining valuable insights on optimizing LinkedIn ad campaigns for maximum results.

 

Listen in as Catarina and Justin explore the nuances of both ad format and strategy between lead generation and demand generation campaigns on LinkedIn, delving into the common challenges that marketers may face when utilising these strategies.

 

Justin offers his expert best practices and advice on elevating your campaigns, as well as how best to track metrics to ensure you’re maximizing the ROI. 

 

Tune in to this episode of the B2B Revenue Acceleration podcast to enhance your lead generation, demand generation and LinkedIn ad campaigns.