Organizational Sherlocks, a Business Psychology podcast

During this weeks of Organizational Sherlocks, we look at the specifics of internal marketing and really dig deep to try and give you a complete view of it. Our hosts, Morgan and Elizabeth, go over different examples of how organizations participate in internal marketing and some of the strategies they employ. From building trust, effectively communicating with your employees, and even the impact of friendly competitions, internal marketing plays a role in all of these aspects. Tune in this week to truly understand Internal marketing and how it plays a part in all of our lives!

Dive into the transformative impact of AI on marketing strategies, where efficiency meets creativity. Explore how AI enhances consumer research and content creation while addressing concerns about job displacement. Learn the importance of effective data management for optimal AI performance. Discover the balance between AI-driven insights and the irreplaceable value of human empathy in professional interactions. The conversation also hints at AI's evolving role in understanding customer and employee preferences, shaping the future of marketing.

Sue Ginsburg, an expert from Intrycks, dives into the art of strategic marketing budgeting. She highlights the shift in viewing marketing as a vital investment rather than a mere expense. The discussion covers tailoring budgets to specific audiences, leveraging technology for event engagement, and the crucial importance of follow-ups to boost sales. Ginsburg emphasizes cultivating a data-driven marketing culture for improved ROI and navigating challenges with ethical marketing practices, particularly during uncertain times.

In this episode of Organizational Sherlocks, we delve into the intricate world of business finances. Join us as we break down why understanding financials is crucial for the growth and scalability of the business. We'll cover the most important financial vocabulary every business should know and explore both top-down and bottom-up financial approaches. Discover how effective financial forecasting can propel your business to new heights. Tune in and become a financial sleuth with us!

In this conversation, financial expert Allen D'Angelo discusses the importance of understanding EBITDA for evaluating a company's performance. He emphasizes the need for financial safety nets and strategic planning to ensure long-term stability. Allen also shares insights on bridging organizational gaps and the necessity of a clear vision for future growth. The dialogue touches on effective sales strategies and emotional connections in customer experience, highlighting how these factors contribute to overall company value.

Join us for this episode of Organizational Sherlocks as we take a brief look at organizations' Top and Bottom lines, as well as how it impacts your financial planning. While supplying you with a basic understanding of what both the lines mean, our hosts go in-depth through their use of examples and personal stories. All things financial come with planning involved and a strategy to try to adhere to. With the information next week, we hope to prepare you for our discussion with Allen D'Angelo, so make sure to tune in!

This week's episode, we had the pleasure of inviting John Arms, a Fractional Marketing Leader and owner of JP Arms Marketing and Voyageur University. With John, we explore the world of Consumer Psychology and why marketing in a company can be so important. Together, we touch on the importance of how you should interact with your clients and why building relationships can be so pivotal to your success in sales. Tips for building these relationships are offered, as well as helpful anecdotes for things to avoid while marketing yourself or your organization. Join us in this week's episode for some more insight into Marketing, Consumer Psychology, and how to help people grow!

Welcome to this weeks Episode of Organizational Sherlocks where we give our own personal insight on transfering from the hiring process to training. Throughout this episode we discuss training through the different persepctives and appracohes that can be taken in every part. During this episode we talk about the training procedure in a borad sense but do provide a specific case study of the process for someone in a Sales posistion. From discussing situational leadership and its role to understanding where assessments stand in training, we strived to give you the most full view of the process as possible. Tune in to learn and expand your knowledge !

During this podcast episode, we pour over what it takes to ensure that organizations are placing the right candidates into the right positions (at the right time). Throughout this episode, we operate under the perspective of hiring for a Sales position in order to give you an in-depth look at what an effective process can look like from the inside. This ranges from the phrasing held within the job description, to your flow and mindset while in the hiring process, and even the intangibles of hiring like creativity, we cover it all. Within this episode, you will find countless useful pieces of information regarding the who, how, and why, of finding your perfect candidate for the job.

This podcast episode demystifies the complex world of job applications and hiring processes. In this episode, we dive into the critical role of personality and aptitude tests in recruitment, promotion, and employee development, emphasizing the importance of validity and reliability in these assessments. Discover why it's essential to understand the assessment's purpose and utilize them accordingly. We'll also explore the need for competence in interpreting results and highlight the collaborative nature of the hiring process. Join us to gain valuable insights into making informed, effective hiring decisions.