Ep. 19: Strategic Marketing Budgets: From Spend to Success

Sue Ginsburg, an expert from Intrycks, dives into the art of strategic marketing budgeting. She highlights the shift in viewing marketing as a vital investment rather than a mere expense. The discussion covers tailoring budgets to specific audiences, leveraging technology for event engagement, and the crucial importance of follow-ups to boost sales. Ginsburg emphasizes cultivating a data-driven marketing culture for improved ROI and navigating challenges with ethical marketing practices, particularly during uncertain times.