Sue Ginsburg

Sue Ginsburg, an expert from Intrycks, dives into the art of strategic marketing budgeting. She highlights the shift in viewing marketing as a vital investment rather than a mere expense. The discussion covers tailoring budgets to specific audiences, leveraging technology for event engagement, and the crucial importance of follow-ups to boost sales. Ginsburg emphasizes cultivating a data-driven marketing culture for improved ROI and navigating challenges with ethical marketing practices, particularly during uncertain times.

Bob Brennan and Sue Ginsburg join host Jesse Dolan to discuss the impact of Googling your own business on SEO rankings. They explore factors that influence personalized search results, debunk myths, and provide insights on monitoring SEO performance. Bright Local is recommended as a tool for checking accurate business rankings on Google.