Strategic Investment in Event Marketing: Tracking Engagement and Leads

In this episode, we dive into the intricacies of department-specific budgeting with a focus on marketing. We’ll explore how to effectively allocate and manage a marketing budget to maximize return on investment (ROI). Join us as we discuss strategies, challenges, and best practices with our expert guest, Sue Ginsburg with Intrycks, who will share insights on connecting marketing spend to tangible business outcomes.