The Joe Polish Show

In this episode of The Joe Polish Show, legendary copywriter and Golden Hippo co-founder Craig Clemens shares the storytelling formula behind $1 billion in sales. Discover how a single ad reshaped public perception of diet soda, why great marketing never needs to be constantly reinvented, and how to craft messages that truly move people. Packed with marketing wisdom, humor, and powerful takeaways—you won’t want to miss this one. Here’s a glance at what you’ll discover in this episode:  The 100-Year-Old Wisdom That Can Save Your Relationships: Discover the timeless advice from a war hero that Craig Clemens used to transform his marriage and business partnerships… Crack the Code of Irresistible Copywriting: Craig’s "HATS Formula" for crafting billion-dollar campaigns—why it works for everything from Instagram posts to sales letters and how to implement it in minutes. How a Simple Bathroom Struggle Became a Masterclass in Human Psychology: The hilarious story that reveals Craig’s secret formula for aligning with your audience and solving their deepest frustrations. The Probiotic Revolution That Shook the Food Industry: How Craig's viral video forced one of the biggest brands in the world to reformulate its products and why his marketing strategies can reshape your industry too. From the Operating Room to Bestselling Brand: How Craig turned Dr. Gundry’s story from heart surgeon to wellness innovator into a health empire—and the three key elements he looks for in every winning brand. How to Turn Customer Pain Points Into Marketing Gold: The exact step-by-step process Craig used to transform an overlooked health app into a must-have product for families and doctors alike. Why Most Marketing Fails Before It Even Starts: Craig's lessons from selling over a billion dollars annually—how the wrong hook can ruin a campaign and the one tweak that can make it soar. The Ad That Refused to Die: What Craig’s 10-year-running ad taught him about timeless copywriting strategies—and how to refresh your campaigns without losing their winning edge. The $5,000 Handle That Was Worth Millions: Why Craig invested in his name as a social media handle—and how branding yourself can create opportunities you never imagined. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

What if solving just one problem could eliminate dozens of others? Entrepreneurs don’t just make money—they get paid to solve problems. But the real secret? Finding the right problem to solve. Here’s a glance at what you’ll discover in this episode:  How to identify the single biggest problem holding you back—and why solving it creates a domino effect in your business and life. Why Entrepreneurs struggle with overcommitment—and how to avoid drowning in “yes” decisions that lead to overwhelm. The secret to navigating “impossible” situations—why success often comes down to knowing who has already solved your problem. How to leverage “The Power of Transformation”—and why true change starts with shifting how you define success. The surprising connection between vulnerability and breakthroughs—and how being real about your challenges unlocks your biggest opportunities. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Here’s what you’re going to discover in this episode: The Newspaper That Terrified Communist China: How The Epoch Times went from a basement startup to a global force exposing the CCP’s darkest secrets. Exposing the Unspeakable: China’s Forced Organ Harvesting Industry – The horrifying reality of prisoners executed for their organs—and the survivor testimony that proves it’s real. The Silent Takeover: How the CCP Controls Universities, Corporations & Politicians – The disturbing extent of China’s infiltration into America’s most powerful institutions. Grey Zone Warfare: How China Expands Its Power Without Firing a Shot – How the CCP pushes its influence to test how far it can go before the world pushes back. Fentanyl, Organ Harvesting & the Silent War Against America – How the CCP floods the U.S. with deadly drugs while profiting off human rights abuses. The Business of Oppression: How the CCP Profits from Forced Labor & Trafficking – China’s persecution machine isn’t just about power—it’s about making billions. Spirituality as a Threat to Tyranny: Why China Fears Meditation More Than Missiles – How Falun Gong’s peaceful principles provoked one of the most brutal crackdowns in modern history. Why ‘Never Again’ Keeps Happening: The Global Blindness to Genocide – From Rwanda to the Uyghurs, why world leaders always promise to act—yet rarely do. The Real Estate Invasion: Why China is Buying U.S. Land Near Military Bases – The growing pattern of Chinese land grabs near sensitive sites—and why it’s a national security crisis. China’s Underground Resistance: The Hidden Rebellion Against the CCP – Inside China, millions are rebelling—quitting the Communist Party, sharing censored news, and exposing government lies. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Dean and Joe break down the true power of referrals and relationship-driven business growth. They discuss the "Before, During, and After" units of business, with a deep dive into measuring success in the "After" unit through Return on Relationship. Here’s a glance at what you’ll discover in this episode:  Why people refer—and how to make it happen more often (Hint: It’s not about asking… it’s about making them want to share). The ‘Return on Relationship’ metric that reveals your hidden referral potential—and how to boost it by 20% annually. The psychology of high-status giving—and how to create opportunities that make referrers feel like insiders. The Sushi Roku Effect: What a group dinner and a secret VIP call can teach you about generating effortless introductions. How to turn your best Clients into your most valuable marketing asset—without scripts, gimmicks, or pushy requests. The ‘Happy Client Experience’ formula that makes people feel compelled to tell others about you. The hidden danger of making referrals feel transactional—and what to do instead to create genuine word-of-mouth momentum. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish sits down with Dr. Mark Young, an advertising and consumer packaged goods (CPG) expert, Entrepreneur, and Author of HYPNO-TI$ING. They dive deep into pricing strategy, the psychology of advertising, and how to build a brand that fosters deep consumer loyalty. Here’s a glance at what you’ll discover in this episode:  The 3-word phrase that instantly lowers sales resistance and makes people say YES more often. How to speak directly to the subconscious mind—where real buying decisions are made. Why traditional branding is a waste of money—and what actually creates deep Customer loyalty. The biggest advertising mistake most businesses make—and how to avoid it. How Harley-Davidson, Tesla, and Apple turn Customers into die-hard fans (Hint: It’s NOT about the product). The secret to crafting a message that triggers human behavior—so your brand sticks in people’s minds effortlessly. How to price your products higher AND get more buyers—by creating an identity, not just a sale. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish welcomes marketing expert Alex Mandossian to discuss how businesses can leverage referrals to eliminate advertising costs and grow exponentially. They explore the importance of identifying referents—those who actively bring in new Customers—and the psychology behind why many business owners hesitate to ask for referrals. Here’s a glance at what you’ll discover in this episode:  The simple 3-word question that generates more referrals than almost any other technique. Why timing is everything—and how to ask for referrals at the exact moment people are most eager to say yes. The difference between a “referral” and a “referent”—and why focusing on the right 4% can transform your business. The fastest way to grow without spending a dime on marketing or advertising. How to identify, engage, and activate your best referral sources—so you never have to “chase” leads again. Why transactional businesses fail at referrals—and what relational businesses do differently to create long-term growth. How one Genius Network Member referred someone before even attending his first event—and what that means for YOUR business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

In this engaging discussion, Joe Polish speaks with Dean Jackson, a marketing pioneer and creator of the squeeze page. They dive into how defining your 'signature result' can position you as the go-to choice in your market. Learn why successful offers don’t require persuasion and the costly mistake of frequently changing your marketing message. Dean reveals the psychological triggers behind client loyalty, the invisible metrics that predict growth, and the strategy that turns a good offer into a scalable system. It’s a must-listen for anyone wanting to elevate their business!

Discover key principles of influence and marketing that can transform your business. Learn how to invite clients in as 'Welcome Guests' instead of pushing them away. Uncover the surprising reasons businesses lose customers and the secrets of creating deep loyalty. Explore the hunter vs. farmer mindset that shapes entrepreneurial decisions. Gain insights on effective communication that minimizes resistance and enhances trust. Finally, find out what drives some people to tattoo brand names on their bodies!

Join Joe Polish as he interviews Jonathan Cronstedt in an inspiring conversation about resilience, risk, and relationships in business. From bankruptcy to building a billion-dollar company, Jonathan shares his journey, key lessons, and the power of mentorship in achieving success. Here’s a glance at what you’ll discover in this episode:  Kajabi's Secret Sauce Unbottled: How Kajabi skyrocketed to a billion-dollar valuation! (Peek inside the strategic moves that made Kajabi the go-to platform for creators hungry to monetize their knowledge.) How to turn customer success into your biggest revenue stream (What the Kajabi HERO program can teach you about betting big on RECOGNITION over rewards...) The Art of the Exit: When you go to sell your company, do you have to compromise on price? Here's Jonathan’s counterintuitive strategy for getting YOUR price, on YOUR terms, WITHOUT leaving money on the table... AI Is Your Silent Partner in Domination: Here are Jonathan's insights into AI’s potential that may make you rethink your entire business model... How do you build a team that’s more like a family than employees? Jonathan reveals his playbook for creating a culture so compelling, it turns almost every employee into a die-hard brand ambassador Jonathan spills the beans on his 'side door strategy' that helps forge deeper connections. (It's part psychology, part strategy, and a touch of genius, all rolled into one.) The Resilience Recipe: The REAL secret to bouncing back stronger from every failure! (Jonathan’s journey is a masterclass in using adversity as a stepping stone for exponential growth and success.) Tacos, Tequilas, and Titans of Industry: How do tacos and tequila relate to selecting the perfect equity partners? Jonathan shares a flavorful take on vetting potential investors, proving that sometimes, the best business decisions are made over casual dinners, not in boardrooms. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Learn how to break through the "Ceiling of Complexity" and reach new heights as an Entrepreneur. Learn powerful strategies for saying no, increasing your capabilities, and aligning your commitments with your goals.  Here’s a glance at what you’ll discover in this episode:  Why saying no can be the most powerful decision you make—and how it frees up time, energy, and focus for what truly matters. The concept of “messes” in your life: How obligations without commitment create chaos, and how to clean them up to create space for success. How to identify when your opportunities are no longer worthy of your capabilities—and what to do about it. The surprising connection between capability-building and eliminating overwhelm—how the right skills unlock better decisions and bigger opportunities. Why simplifying your commitments with “less but better” can transform your productivity and peace of mind. How unlearning bad habits and breaking out of “learned helplessness” might be the ultimate key to growth and recovery. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.