The Joe Polish Show

Dean and Joe break down the true power of referrals and relationship-driven business growth. They discuss the "Before, During, and After" units of business, with a deep dive into measuring success in the "After" unit through Return on Relationship. Here’s a glance at what you’ll discover in this episode:  Why people refer—and how to make it happen more often (Hint: It’s not about asking… it’s about making them want to share). The ‘Return on Relationship’ metric that reveals your hidden referral potential—and how to boost it by 20% annually. The psychology of high-status giving—and how to create opportunities that make referrers feel like insiders. The Sushi Roku Effect: What a group dinner and a secret VIP call can teach you about generating effortless introductions. How to turn your best Clients into your most valuable marketing asset—without scripts, gimmicks, or pushy requests. The ‘Happy Client Experience’ formula that makes people feel compelled to tell others about you. The hidden danger of making referrals feel transactional—and what to do instead to create genuine word-of-mouth momentum. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish sits down with Dr. Mark Young, an advertising and consumer packaged goods (CPG) expert, Entrepreneur, and Author of HYPNO-TI$ING. They dive deep into pricing strategy, the psychology of advertising, and how to build a brand that fosters deep consumer loyalty. Here’s a glance at what you’ll discover in this episode:  The 3-word phrase that instantly lowers sales resistance and makes people say YES more often. How to speak directly to the subconscious mind—where real buying decisions are made. Why traditional branding is a waste of money—and what actually creates deep Customer loyalty. The biggest advertising mistake most businesses make—and how to avoid it. How Harley-Davidson, Tesla, and Apple turn Customers into die-hard fans (Hint: It’s NOT about the product). The secret to crafting a message that triggers human behavior—so your brand sticks in people’s minds effortlessly. How to price your products higher AND get more buyers—by creating an identity, not just a sale. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish welcomes marketing expert Alex Mandossian to discuss how businesses can leverage referrals to eliminate advertising costs and grow exponentially. They explore the importance of identifying referents—those who actively bring in new Customers—and the psychology behind why many business owners hesitate to ask for referrals. Here’s a glance at what you’ll discover in this episode:  The simple 3-word question that generates more referrals than almost any other technique. Why timing is everything—and how to ask for referrals at the exact moment people are most eager to say yes. The difference between a “referral” and a “referent”—and why focusing on the right 4% can transform your business. The fastest way to grow without spending a dime on marketing or advertising. How to identify, engage, and activate your best referral sources—so you never have to “chase” leads again. Why transactional businesses fail at referrals—and what relational businesses do differently to create long-term growth. How one Genius Network Member referred someone before even attending his first event—and what that means for YOUR business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

In this engaging discussion, Joe Polish speaks with Dean Jackson, a marketing pioneer and creator of the squeeze page. They dive into how defining your 'signature result' can position you as the go-to choice in your market. Learn why successful offers don’t require persuasion and the costly mistake of frequently changing your marketing message. Dean reveals the psychological triggers behind client loyalty, the invisible metrics that predict growth, and the strategy that turns a good offer into a scalable system. It’s a must-listen for anyone wanting to elevate their business!

Discover key principles of influence and marketing that can transform your business. Learn how to invite clients in as 'Welcome Guests' instead of pushing them away. Uncover the surprising reasons businesses lose customers and the secrets of creating deep loyalty. Explore the hunter vs. farmer mindset that shapes entrepreneurial decisions. Gain insights on effective communication that minimizes resistance and enhances trust. Finally, find out what drives some people to tattoo brand names on their bodies!

Join Joe Polish as he interviews Jonathan Cronstedt in an inspiring conversation about resilience, risk, and relationships in business. From bankruptcy to building a billion-dollar company, Jonathan shares his journey, key lessons, and the power of mentorship in achieving success. Here’s a glance at what you’ll discover in this episode:  Kajabi's Secret Sauce Unbottled: How Kajabi skyrocketed to a billion-dollar valuation! (Peek inside the strategic moves that made Kajabi the go-to platform for creators hungry to monetize their knowledge.) How to turn customer success into your biggest revenue stream (What the Kajabi HERO program can teach you about betting big on RECOGNITION over rewards...) The Art of the Exit: When you go to sell your company, do you have to compromise on price? Here's Jonathan’s counterintuitive strategy for getting YOUR price, on YOUR terms, WITHOUT leaving money on the table... AI Is Your Silent Partner in Domination: Here are Jonathan's insights into AI’s potential that may make you rethink your entire business model... How do you build a team that’s more like a family than employees? Jonathan reveals his playbook for creating a culture so compelling, it turns almost every employee into a die-hard brand ambassador Jonathan spills the beans on his 'side door strategy' that helps forge deeper connections. (It's part psychology, part strategy, and a touch of genius, all rolled into one.) The Resilience Recipe: The REAL secret to bouncing back stronger from every failure! (Jonathan’s journey is a masterclass in using adversity as a stepping stone for exponential growth and success.) Tacos, Tequilas, and Titans of Industry: How do tacos and tequila relate to selecting the perfect equity partners? Jonathan shares a flavorful take on vetting potential investors, proving that sometimes, the best business decisions are made over casual dinners, not in boardrooms. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Learn how to break through the "Ceiling of Complexity" and reach new heights as an Entrepreneur. Learn powerful strategies for saying no, increasing your capabilities, and aligning your commitments with your goals.  Here’s a glance at what you’ll discover in this episode:  Why saying no can be the most powerful decision you make—and how it frees up time, energy, and focus for what truly matters. The concept of “messes” in your life: How obligations without commitment create chaos, and how to clean them up to create space for success. How to identify when your opportunities are no longer worthy of your capabilities—and what to do about it. The surprising connection between capability-building and eliminating overwhelm—how the right skills unlock better decisions and bigger opportunities. Why simplifying your commitments with “less but better” can transform your productivity and peace of mind. How unlearning bad habits and breaking out of “learned helplessness” might be the ultimate key to growth and recovery. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Joe Polish, Dr. Don Wood, and Tim Westbrook explore the link between trauma and addiction in this episode, sharing transformative solutions like brain reprogramming, TMS, and ketamine therapy. Learn how addressing root causes and fostering connection can redefine recovery. Here’s a glance at what you’ll discover in this episode:  Why addiction isn’t a moral failing but a survival mechanism—and how understanding this can change everything. The key to healing trauma: How to reset high-definition memories that keep your nervous system in a constant state of fight or flight. How to break free from “the addiction cycle” and stop the biochemical loop of cravings, rituals, and despair. Why identity matters in recovery—and how reframing who you are can make all the difference. The importance of creating safety and connection: What every addict needs to heal but rarely gets... How cutting-edge treatments like TMS (Transcranial Magnetic Stimulation) and trauma resolution therapies are reshaping recovery. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Kamal Ravikant, author of "Love Yourself Like Your Life Depends on It" and a savvy investor, shares his remarkable journey from adversity to success. He reveals how a near-death experience transformed his mindset and led to a blend of spiritual growth and business acumen. Kamal discusses the power of self-love as the key to happiness and success, the surprising common trait among billionaires and entrepreneurs, and the wisdom behind betting on people rather than products. His diverse experiences, from meditating with monks to navigating Silicon Valley, highlight the essence of resilience and inner strength.

At our October 2024 Genius Network 35K meeting, we had a great conversation about what winning really looks like—and how it’s not just about money, recognition, or hitting some big milestone... Winning is personal. It’s about figuring out what really matters to you, cutting out the noise, and focusing on what moves the needle in your life. Here’s a glance at what you’ll discover in this episode:  Why some games in life, the only way you win is you don't play—and how to spot those losing races before you get stuck. The hidden cost of not celebrating your wins: Why pausing to reflect can make or break your long-term success. The power of “behavior design”: How small prompts can create big shifts in your habits and lead to exponential growth. Why defining your personal “winning formula” is crucial—and how to identify what’s really driving your results. How to leverage the lessons of failure to create a path forward without getting derailed by setbacks. The one mindset shift that successful high-achievers use to reduce stress, increase focus, and find balance in a chaotic world. If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.