
 The Joe Polish Show Building A Billion Dollar Brand with Daymond John and Joe Polish
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 Sep 19, 2025  Daymond John, entrepreneur and founder of FUBU, shares his incredible journey from $500 in the bank to building a $6 billion brand. He dives into the hidden costs of fame, emphasizing the importance of distribution and positioning over just having a great product. Listeners will discover valuable investing lessons from Shark Tank, including how one pivotal deal changed his trajectory. Daymond also discusses the struggle of time management faced by billion-dollar entrepreneurs and the significance of cultivating loyalty and great partnerships. 
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Mortgaging The House To Fund FUBU
- Daymond mortgaged his house for $100,000 and turned it into a factory to fulfill $300,000 in orders.
 - He wound up with $500 in the bank and nearly lost the house until a classified ad brought financing interest including Samsung.
 
Two Simple Financial Rules
- Don't blow all your money because making it is hard and keeping it is ten times harder.
 - Focus on only two financial levers in business: increase sales or decrease costs.
 
Positioning And Distribution Over Product
- Distribution and positioning matter more than inventing a new product; you rarely create something totally new.
 - Build a movement and strategic partners to scale brand equity across territories and categories.
 




