Ads with a Twang

Negative comments are going to happen sooner or later. At least you better hope they do.  If you don’t get any at some point you probably aren’t running enough ads. The question is - once you get one how will you handle it. Will you say something passive aggressive? Will you be snipity right back? Will you ignore it?  On this episode, I talk about how to handle these and ultimately use them to your advantage.  Negative comments are a positive for marketing. Check out episode 18 and find out why. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

This episode is about a crucial and amazingly underutilized part of Facebook ads - custom audiences. A custom audience is defined as - “An audience of people who have some kind of relationship with your business” In Facebook terms this could be - - Email list - Website visitors - Video viewers - Page Engagement - Instagram business profile There are others but these are the main ones. Hint: on the episode I give a tip on how to use your LinkedIn contacts. Using these audiences you can show ads to people who watched a certain video but haven’t visited your website. You can show ads who added something to the shopping cart but didn’t checkout. But you gotta create the custom audience to do that stuff!! Find out how on episode 17! Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

Episode #16 -  How to use the Facebook Pixel to grow your business   Hopefully you listened to episode #15 and understand now what the Facebook pixel is.   On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business.   This is pretty important.   Most of your competition is probably either too lazy or confused about pixels to actually use them effectively.   So there is little doubt you learning everything you can and using pixels when running your ads is hugely important.   The cool thing is that once they are set up you really don’t have to mess with them.   Your priority will be in how to use them on your next campaign to accomplish whatever goals you have set.   This episode will be fun and I can’t wait to get started.  See ya there!   How to find the Facebook pixel and create a custom audience   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

Episode #15 -  What the heck is the Facebook Pixel   You’ve just been PIXELED!   Whether you know it or not or even like it or not you have been getting pixeled for years.   Pixels are little bits of code that track visitors.   Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere.   On this episode I’m going to cover: What a pixel is Who uses pixels Why pixels are used How a pixels can help you grow your business and even help you outpace the competition   AND   I’m not gonna get so technical that you’ll need an IT degree to understand it.   How to find the Facebook pixel and create a custom audience   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

There really are a lot of marketing options out there.     You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.   So why Facebook?   I’ll let you in on an insider secret… it isn’t just about the targeting!   Truth is all those I listed have just as good and in some cases better targeting.   So what’s the difference?   How about 2 billion users for one thing!   Think about that for a second. More than 25% of the worlds population decided to actually jump on Facebook and register.   Yes, you can get in front of many of them using Google but Facebook gives you a chance to really connect with them.   When somebody sees your ad they can click on your profile and check you out.  Don’t think they aren’t doing that because they are!   Facebook is interruption marketing because nobody gets on Facebook to check out the ads.  Except maybe me.  :-) But Facebook is still better than cold traffic because they can somewhat connect with you right there on the ad.     Not to mention that currently the cost of doing so is pretty low.  Yes, it will go up but for now it is relatively inexpensive, a low learning curve and it flat out works!   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

Episode #13 -  When do you stop blaming your ad   It happens to all of us. We create our Facebook ad and everything seems a go…   Objective - Check! Placements - Check! Targeting - check!  Copy - Check! Image - Check!  5,4,3,2,1…..  And….   Uh, where are the conversions?   You did everything right. Must be the ad.   Well what if its not the ad at all?   None of us want to believe its our offer, our webinar, our landing page, our sales page, our closing skills… it is so much easier to blame the ad.  And a heck of a lot more convenient.   The truth is ads are only a part of any marketing funnel. ALL the pieces have to work in order to achieve the right outcome.   In this episode I dive into what to do if, heaven forbid, it is NOT your Facebook ad but something else in your funnel.   Hope you like this and whatever you do… comment, subscribe and share this episode.  There are some people out there who really need it!   Where to go for help - Join my closed Facebook group - Currently this group is free but that is going away soon.  Those who join before I change to a paid format will get to stay in free for life! Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think. Do you think Wal-Mart is competing against Amazon with their ads? Every Facebook ad in the news feed is competing against everyone’s friends and family.   People aren’t on Facebook to see your ad or my ad. Ads are an interruption to seeing what their crazy uncle Fred said over the weekend.  Or maybe seeing their grandkids new pictures.   You and I are dead last on the priority scale.   You don’t have to make your ads better than your competition. You have to make them better than their friends who post.   Look through people who are in your ideal audience. See what they are posting about. That is exactly what they want to read and see.   Model your ads to conform with those and you’ll have a winner.   This episode is all about getting the right message for the right market. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing.  “Should I just boost my Facebook posts?”Maybe the reason Facebook managers don’t like it because they see it as a way for business owners and entrepreneurs to run their own ads.  Perish the thought! The knee jerk reaction and I have been guilty of this myself is no you should not boost a post. However, on this episode, I cover the pros and the cons as well as give you suggestions when you SHOULD boost and when you shouldn’t. If you want me to save you the suspense the short answer is - boost if you don’t feel comfortable with using either the ads manager or power editor AND you have a strategy behind boosting.   In other words, don’t boost it just for the sake of it or because it is so easy. When was the last time you made a ton of money using a marketing tool that was as easy as a couple clicks? If you’d like to see a quick video tutorial I have made about how to boost a post the right way - you can access it here:http://onefocusmarketing.com/episode10 Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

Maybe you’ve heard of this fantastic research tool that Facebook has called audience insights. It is right in your ads manager. On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors. There are some limitations and Facebook does get some of their data through 3rd party sources. Not everything is available for every country. However, this tool will allow you to understand your own list or fans in great detail.  Demographics, page likes, spending habits and much more. If you want to see how I used it during the episode then go here http://onefocusmarketing.com/episode11 and download a video tutorial I did for you. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/

The Facebook business manager can make a huge impact on your business by protecting yourself. Most people think it is just for marketing agencies or for Facebook ads experts but really it is for everybody who has an account. In this episode I go over how it can protect you in these ways: Adding partners - that way you maintain control. Not the person who is running your Facebook ads. Adding users like a virtual assistant so they can only get access to the necessary items. How it helps if your ads account get shut down and it can no matter how bulletproof you think it is. We are just playing on their field… they can kick anyone of us off at any time for any reason! Go to https://business.facebook.com to setup your account. Setup your account.  Add your Facebook ads account and add your Facebook business page.  That’s all there is to it. Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/