Ads with a Twang

Retargeting! I hear it all the time. You got to be retargeting.What I hear very little of is the strategy. There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method. As you might have guessed this method is intended to make you an automatic celebrity. We do this by running ads containing testimonials and case studies or other social proof about your amazing products, services or how awesome you are. I’m going to cover the ins and outs of this strategy. WARNING: To make this work you really have to retarget both on and off of Facebook. You can just retarget on Facebook which will be effective but not quite as effective. This is an advanced technique but at some point, you’re gonna want to have this in your arsenal. If you need help or have questions regarding Facebook ads then join my closed group:   https://www.facebook.com/groups/thefunnelstrategist/ t/

This may come as a surprise but you don’t always want to show your ads to everybody. In fact, you only want to show it to the right people.  Shocker. I know. Say you have somebody who signed up for a webinar. Do you want to keep showing them the same ad to register for the same webinar? Probably not. Not a good user experience and a waste of ad spend. This is why we create ‘exclusion’ audiences. On this episode, I’m going to cover in more detail what an exclusion audience is and how to create one. Also, I have created a video tutorial and checklist to make sure you’re setting them up right. Just check out the show notes: http://onefocusmarketing.com/episode27   If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I’m talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of the options are based on choosing a ‘conversion’ objective and which one is right for you. Also, I’m including a video on where to find the optimization options and how to choose. Check it out in the show notes: http://onefocusmarketing.com/episode26  If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/

It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: “Um, your ads suck, we’re not gonna tell you why and we aren’t gonna run them anymore. Also, you can’t do anything about it. This is final.” Ok, maybe it is not exactly like that but it is pretty close.  Often you never find out exactly why it got banned. The dispute process is not really a process because you don’t get to participate and ‘plead your case’.  Somebody looks at it and gives it the thumbs up or down. Guess how often the thumbs up happens?  Not much. So, much like cancer, heart disease, stroke and most other western diseases, the best cure is prevention. It ain’t perfect but if you can keep it from happening rather than trying to fix it afterward you’re much better off. On this episode, I’m going to get into the nitty-gritty on the best practices to keep your account up and running. Here is episode 25.  Facebook ad policies: https://www.facebook.com/policies/ads/ If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective. Question is should you spend the money on it. On this episode, I cover the pros and the cons of running this type of campaign.  Whether or not a ‘like’ campaign is right for your business.  Also, I’ll go over how to set up the campaign itself and what you’ll need to keep in mind during setup.  AND the #1 thing you must have in order for a like campaign to work. Ok, I’ll tell you now.  You must have EXTREMELY valuable content. Check it out on episode 24: http://onefocusmarketing.com/episode24 Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30.  However, that is changing fast. From an ads standpoint, business to consumer is much more effective than business to business. Even with these huge numbers, my current suggestion is not to use Instagram until you have mastered the Facebook ads news feed for brand new cold traffic. That being said Instagram is great during retargeting and for pure content.  Some of the things I review on this episode are what makes a great Instagram ad and Instagram ad requirements. Here are some tips for effective ads: Design these separately from your Facebook ads Visually appealing - that goes without saying though right? Use a lot of contrast for each image Use diagonal lines where possible No text in the image Instagram ad requirements:  https://www.facebook.com/business/ads-guide/video-views/instagram-video-views/ https://www.facebook.com/business/ads-guide/traffic/instagram-stories/ https://www.facebook.com/business/ads-guide/traffic/instagram-links/?toggle0=Photo   Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/

Facebook ads can seriously catapult most businesses to the next level. One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery. The 3 biggest mistakes I see are: Not having a clear Facebook ads plan Not having measurements in place and keeping track Not scaling the winners Running a Facebook ad begins long before getting into the ads manager. Here is a basic work flow - BEFORE you open up the ads manager: Define your ad objective What specifically do you want them to do Have a retargeting plan in place if people click but don’t take action Install your tracking pixel Create your audiences (ok you do have to open up ads manager for this) Saved audiences (contextual, services, books/magazines, etc) Custom Email List Website Visitors Followers Lookalike Retargeting Write your ad copy - Spend a lot of time on this! Choose your image Set your budget and define what a successful campaign look like Input everything and follow the plan! Hope this helps you get started! Don’t forget I’m offering $50 off a complete funnel audit which includes any Facebook Ads http://onefocusmarketing.com/faspecial If you need help and want to jump into my Facebook group go to: https://www.facebook.com/groups/thefunnelstrategist/

Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this episode, I discuss why you should separate your mobile and desktop ads.  Part of the reason is so you maintain control.  If you let Facebook choose they will show your ads at least 90% mobile.  But what if the people who actually buy from you do so from desktop? Now you’ve cut out a HUGE pool of buyers. You won’t ever know until you separate desktop and mobile. Not to mention this will allow you scale the one that is working and possibly cut off the one that isn’t. Another key here is ad design. Mobile ads look different than desktop and you might want to adjust the formatting to make sure you are presenting the best possible image for the given platform. I dive into all this on episode #21. Don’t forget - as a celebration for the 20th episode I’m giving $50 off for a complete Funnel Audit (this includes FB ads). http://onefocusmarketing.com/faspecial If you need help and want to jump into my Facebook group go to: https://www.facebook.com/groups/thefunnelstrategist/

Does it help to start and stop your Facebook ads?   Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out.   It’s very similar to trying to time stock market picks.  Buy low, sell high.  Time it right and you could make a bundle.   The thing is most people lose their shirts.  It is the same way with Facebook ads.   Some try to time the Facebook ad market and will stop a successful campaign because of some “major update” only to find out when they start the ads back up those ads never return to being as good as they were.   Facebook ads are an investment. Follow the data and the trends. Base your decision to start or stop an ad on your numbers.   We cover this and more on episode #20.   AND - since this is episode #20 - I’m offering a $50 discount for my Funnel Audit this could include auditing your Facebook Ads. To schedule just click the link below:   http://onefocusmarketing.com/faspecial

Episode #19 - What Facebook ad placements are right for your ads   Where your ads are shown can make or break your whole campaign.   Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps.   I know, I know - the more the better.   Just like audience size though you don’t want to show up everywhere because where your ads show is almost as important as who you are showing them to.   If your ad shows up in places that are out of context or where incidental clicks are likely to occur than this is not a good use of your ad spend.   On this episode I cover the placement of your ads. Which ones are useful and why some are better than others.   Also, I have created a bonus to walk you through an advanced placement option as well as how this affects your ad layout. http://onefocusmarketing.com/episode19   Join me on Episode #19!   Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/