Ads with a Twang

For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook. On this episode, I answer whether you should ‘daypart’ your Facebook ads so that they only show at certain times. Note that dayparting is a more advanced technique and is NOT necessary for almost everybody. Facebook has an amazing algorithm and will do its best to optimize your ads regardless.  However, if you decide you want to try dayparting then you’ll want to listen to this and learn about lifetime budgets. Lifetime budgets can help you optimize your ads more efficiently and without making it as complicated as dayparting. Really hope you enjoy this episode and you can access a short video tutorial about lifetime budgets by going here: http://onefocusmarketing.com/episode37 If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Here is the third retargeting strategy I have shared and this might be the easiest. I would love to tell you I think all this up so I could take full credit but really most of the strategies are ones I have come up with through countless hours of reading, watching and listening other Facebook ads and media buying experts. My goal is to make it simple and give it you so you can implement it quickly without getting stressed out. This strategy just involves either taking existing Facebook Live videos or running a new Facebook video ad to some original content and then retargeting those that watch at least 50% of the video(s). Don’t overthink the video or the process. Just implement it! Because I know the setup of this is often what is confusing I have created a short video that you can access by going here: https://youtu.be/TkLDQUKWP_c If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Whenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it. Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market.  The thing is, with Facebook ads it is just like running a business. 80% (or more) of success is your mindset!  Now, you might be thinking… “C’mon Ben. Mindset sounds like some crazy mumbo jumbo. I just want to know who to target.”  I can tell you all day how to input your ads. What copy to have. Images. Placements. Pixels… the whole 9.  But the reality of it is if you don’t have your mindset straight and understand the value you’re bringing to the table for your customers then your ads won’t have huge success. Yes, you can get by but you don’t want to get by. You want to have a freakin’ phenomenal ad. Right? On this episode, I go over why mindset is so important and what you need to know in order to make your ads successful. I really enjoyed this episode and I hope you do too. See ya there!   If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/

With everything that’s been going on in the world of Facebook ads, it seems like a lot of entrepreneurs I talk to are forgetting the basics. Building your email list is a huge deal.  It is also huge to know exactly what you’re going to do with the list but that’s a different episode.  Email lists are still here. Still viable and can make all the difference in your business.  You own your list. On episode 34 I’m talking about how to create a simple funnel and driving traffic to it using Facebook ads. Remember a funnel is nothing more than a process you put prospects through to turn them into customers. Building your email list using an ad is one way. Sending out follow up emails with more offers are another. Your list is sacred. Don’t put people on it just to have a big list. A big list that won’t convert doesn’t do you any good. Another thing a good list can do for you is to help you create a much bigger ‘lookalike’ audience. We can actually take our email lists, upload it to Facebook and ask them to match our list with other people who are very similar in characteristics. Now our list of 1000 becomes 2 million lookalikes we can run our Facebook ads to. Find out how to do this here on a quick video I made for you:  http://onefocusmarketing.com/episode34  If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/

Facebook ads do NOT have to be complicated. Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line.  On this episode, I go over creating a simple Facebook and the components that make them work. Will this work every single time, in every market with every product or service?  Not likely! What I cover are the basics for creating ads that work by keeping everything really simple. We don’t need all the hype. Just give me some great copy, a compelling image, the right audience and a product or service that they will love and I’ll give you a successful Facebook ad.  Find out more on episode 33...  If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Facebook Live can be massively powerful if you’re using it.   If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live videos.   On this episode, I cover why Facebook live is important.  Where you should go live (business page, personal page or group)  What you can do with your Facebook live videos. And I cover the 4 key things to remember when doing Facebook live. Two of the BEST things about using Facebook ads to promote your Facebook live videos are: You get people who don’t know you to see your awesome content You can retarget video viewer of your Facebook live Because this can be a little tricky I have created two videos to help out. C’mon over to:  http://onefocusmarketing.com/episode32 And I’ll have those videos waiting for you. If you need help or have questions regarding Facebook ads then join my closed group:   https://www.facebook.com/groups/thefunnelstrategist/

Have you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays? On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads.  Last year during the 2016 election Facebook ads went totally haywire.  That was not typical. At least I hope it doesn’t become the new typical.  Remember that retargeting will be more important than ever and being more personal with your ads will help you stand out. You’re going to be competing against the big box retailers for news feed space and your ads better be 100x more relevant than theirs. That is the only way to beat their ad spend.  Find out how to have your Facebook ads survive!  If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/

Retargeting method #2 is all about making it personal. People buy from people they know and trust.  If they like you that is a bonus. They just want to validate they are making the right decision and that you can solve their problem. By making yourself more ‘real’ to them you will help them validate. This episode is how we make it personal. You may have to get uncomfortable a little bit but that is part of being in business. The best way to make it personal is by doing a video… I give you an example on the podcast.  However, I do cover 2 different ways so if you really don’t want to do a video you have another option. You’ll want to create a 4-day retargeting audience and a 14-day retargeting audience. Setting this up is not that hard and I’ve got this explainer video in the show notes on how to do it: https://youtu.be/1_-kiOMjr38 Put this in your grab bag of ads and it will definitely help you get results.  If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/

Should you even be using Facebook ads to promote your business? The short answer is - probably. I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out. Then I started losing clients because they were going to do Facebook ads against my advice and hired somebody else. So, I jumped in head first and haven’t looked back. I have seen ads work in the craziest of niches where I thought you couldn’t make them profitable. On this episode, I’m going to go over the ins and outs of what types of businesses are best suited for Facebook ads. I’m also covering the 1 thing you must know before you even think about starting a Facebook ad campaign. Come on over and join me on episode #29! If you need help or have questions regarding Facebook ads then join my closed group:  https://www.facebook.com/groups/thefunnelstrategist/

Retargeting! I hear it all the time. You got to be retargeting.What I hear very little of is the strategy. There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method. As you might have guessed this method is intended to make you an automatic celebrity. We do this by running ads containing testimonials and case studies or other social proof about your amazing products, services or how awesome you are. I’m going to cover the ins and outs of this strategy. WARNING: To make this work you really have to retarget both on and off of Facebook. You can just retarget on Facebook which will be effective but not quite as effective. This is an advanced technique but at some point, you’re gonna want to have this in your arsenal. If you need help or have questions regarding Facebook ads then join my closed group:   https://www.facebook.com/groups/thefunnelstrategist/ t/