Ads with a Twang

The first thing Facebook asks you to choose when setting up a campaign is what the objective will be.  They are trying to determine how and where to show your ads to help you accomplish what you want. There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing. On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision. The 4 that are used consistently are: Conversions Traffic Engagement Lead Generation BUT and this is a big but - before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose. You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views…. Etc. Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be part of a supportive group that will help you and answer your Facebook ads questions - come on over and join Funnel Strategies for Facebook - https://www.facebook.com/groups/thefunnelstrategist/ See you there!!!!

Targeting is such a huge topic that I can’t cover absolutely everything.  However, on this episode, I give you some practical tips on how to find interests to target that most of your competitors either don’t or won’t do.   You’ll find out things like:   How to identify, understand and reach customers that convert by answering these 12 questions.   Where to go to find additional targeting sources.   How to exclude audiences so you can get in front of new people.   How to narrow your audiences and make them more refined.   Here are the links I mention:   Free PDF - 12 Questions to identify, understand and reach customers that convert Facebook audience insights   Don’t forget to email me if you have questions: superman@onefocusmarketing.com

This episode is actually quite a bit longer than the usual episodes. Mainly because there is a lot more to consider.   Hiring somebody can really be a sigh of relief or a source of stress.   I’m giving some practical tips as to where to find somebody and what to ask them when you do. I’ll be answering questions like:   Do you see hiring someone to manage your Facebook ads as an expense to be managed or an asset that drives revenue?   Are you looking for someone to just input the ads or a Facebook marketing expert that can strategize your campaigns?   Why it is important for you to understand how to Facebook ads yourself even if you’re going to hire someone else to run them.   Find out why 99% of responses when asking for Facebook ads manager recommendations in a Facebook group are probably not a good idea.   Also, you’ll discover the 4 key questions you should be asking anyone you’re considering to take over your Facebook ad duties.  These are crucial and will help you see a different perspective. I covered A LOT!   So feel free to contact me with additional questions. superman@onefocusmarketing.com

This episode may not be exactly what you think.  We are talking about those elusive Facebook ad leads for a nickel.   The leads that really do not exist but yet many think that’s what they should be getting.   Instead of focusing on pie-in-the-sky marketing I’ll talk about the 2 major keys to Facebook ads and figuring out what the cost of business is for you.   Can you live with a 2 to 1 return on investment instead of 20 to 1?  Meaning you make $2 for every $1 you spend instead of $20 for every $1.   You can stop comparing your campaigns to anybody else’s and start having them stand on their own. That’s one of the HUGE secrets to successful Facebook ads!   Don’t forget to email me if you have questions: superman@onefocusmarketing.com  

On this episode, I’ll discuss ad images and answer some often asked questions…   Should you use your picture in the image?   Should you use stock images?   What images convert best?   Should the image be similar or the same as what is on the landing page? How much text can you put in an image since the rules changed?   I’ll also talk about where I find stock images… both free and paid.  As well as the tools I use to create images.   Here are the links I mention:https://www.canva.com http://www.relaythat.com   http://stock.adobe.com http://www.pexels.comhttps://www.sitebuilderreport.com/stock-up

On this episode we'll be covering Facebook Messenger Bots.   What are bots Higher level of customer interaction Allows your customer to interact with you Why would you want them Customer service Surveys Thank You’s Offers How should you use them www.manychat.com

This episode covers tracking your Facebook Ads:   Why you need to track your ads What the Facebook Pixel Is Standard Event Codes Custom Conversions Understanding tracking   If you have any questions email me: superman@onefocusmarketing.com

Learning how to budget for your Facebook ads is essential for a long term successful campaign.  On this episode I discuss what variables there are and how to figure out what your budget should be.