The Google Ads Podcast

In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns.John also shares the key factors to consider when optimizing your campaigns to manage overlap and advanced strategies for effectively tracking conversions. He also shares his insights on using data-driven attribution in multiple campaigns and effectively managing overlap with first-click and last-click attribution.If you haven’t seen the previous parts of the Google Ads Basics series, you can watch it here: https://youtube.com/playlist?list=PLp... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q🔥 Hack to Increase Conversions in Video Campaigns: https://youtu.be/uiOkrQU_3Nc 🚀 Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM0:00 Intro | Google Ads Basics0:39 Understanding Campaign Overlap6:02 The quality of the users on the other platforms directly affects your conversions9:45 Even email marketing affects PMax conversions13:33 What to keep in mind when using data-driven attribution in multiple campaigns20:55 Use first-click and last-click attribution to manage overlap21:16 Work with the best Google Ads agency on the planetDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleperformancemax #googleadshelp

Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane Morris of GS1 US to explain the importance of GTINs and how they fit into the larger system of standards provided by GS1 US.Shane Morris is the Business Development Director in GS1 US and in this video, he starts by introducing GTINs and discussing their role in identifying products online. He then shares how to get a GTIN code for a new product and the benefits of using GTIN codes in Google Ads.He also talks about the other marketing platforms where GTINs from GS1 US are needed, as well as where you can learn more about GTINs and the GS1 US system.So if you're interested in learning more about GTINs and how they can help your eCom Google Ads campaigns, be sure to watch this video. Thanks for tuning in!Learn more about GS1 US here: https://www.gs1us.orgRelated video: GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss0:00 Intro0:34 Learn About GTINs for Google Ads With Shane Morris of GS1 US7:41 How to get a GTIN code for a new product12:12 Key benefit of the GTIN code in Google Ads15:45 Two most common GTIN types17:41 Work with the best Google Ads agency on the planet20:47 Other marketing platforms where GTINs from GS1 US are needed24:20 Where to learn more about GTINs and GS1 USDo you have a burning question about Google Ads that you’re dying to ask our Google Ads expert?🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT! Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. See you there! 👋This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleadshelp

Are you tired of low-performing Google Ads campaigns? Boost your return on investment by understanding your Click-through Rate (CTR). In this episode, you'll learn the following:- What CTR is and why it's crucial for successful Google Ads campaigns- The key factors that influence your CTR- How to calculate and track your CTR- The ideal CTR benchmarks- Other important metrics to monitor alongside your CTR- Advanced tools and strategies for improving your CTR and overall Google Ads performance- The downside of having a high CTR and how to avoid itDon't let poor CTR hold you back from reaching your advertising goals. Listen to this episode as our Client Manager, Mel, shares insider tips and tricks for maximizing your CTR and driving more qualified traffic to your website.Do you have a burning question about Google Ads that you’re dying to ask John and Glen ⁉️🔥 Ask them in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleadshelp

Are you trying to decide between running Google Ads or Facebook Ads for your business? It can be tough to know which platform is the best fit for your needs. But Regina is here to help!Regina Bellows, executive director of StarterPPC, shares the difference between Facebook Ads and Google Ads, which one you should run, when you should run both, and more to help you make the best choice. Plus, she shows actual Google Ads accounts with and without Facebook Ads and their effects on campaign performance.Get valuable insights on advertising, no matter your level of experience! This episode has something for everyone, so listen to it now!If you haven’t heard of StarterPPC, it’s our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank, check it out here: www.starterppc.com.Related videos:🫣 Facebook Ads INSIDE of Google Ads?! https://youtu.be/bm48TQlHynkFacebook Just Said, Officially, That I’ve Been Right This Entire Time! (iOS 14 Facebook Hack Update) https://youtu.be/RuONiX7RQ2Y💰 What Budget Is Too Small for Google Ads? https://youtu.be/mZf5S--h8x0💰 Performance Max for Small Budgets https://youtu.be/kFbKjSILv4w0:00 Intro0:30 Google Ads vs. Facebook Ads: Which Is Right for Your Business?2:20 Why Google Ads might not work without Facebook Ads and vice versa5:38 Actual Google Ads accounts that run with Facebook Ads10:09 Actual Google Ads accounts that do NOT run with Facebook Ads13:25 Work with the best Google Ads agency on the planetDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleadshelp

In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns.John also shares the key factors to consider when optimizing your campaigns to manage overlap and advanced strategies for effectively tracking conversions. He also shares his insights on using data-driven attribution in multiple campaigns and effectively managing overlap with first-click and last-click attribution.If you haven’t seen the previous parts of the Google Ads Basics series, you can watch it here: https://youtube.com/playlist?list=PLp... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Related videos:📜 General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q🔥 Hack to Increase Conversions in Video Campaigns: https://youtu.be/uiOkrQU_3Nc 🚀 Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM0:00 Intro | Google Ads Basics0:39 Understanding Campaign Overlap6:02 The quality of the users on the other platforms directly affects your conversions9:45 Even email marketing affects PMax conversions13:33 What to keep in mind when using data-driven attribution in multiple campaigns20:55 Use first-click and last-click attribution to manage overlap21:16 Work with the best Google Ads agency on the planetDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleperformancemax #googleadshelp

Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you.Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind, you won’t be able to measure the success of your campaigns or know where to allocate your resources.And in this episode, John shows you how to set effective goals for your Google Ads campaigns–from understanding what you (and your client) want to achieve to setting realistic target ROAS and measuring results. Listen to this episode now and you can also learn more about:- How any restrictive bidding strategy will stop ad spend- How increasing tROAS by 30% resulted in losing $10,0000 in ad spend and how John turned the situation around- Why your Google Ads CPA is NOT real- The main reason clients leave Google Ads agenciesPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍Download your FREE ROAS Goal Calculator here: https://sol8.com/download-roas-goal-c...Related resources:🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3RhkHow to Calculate ROAS Using This ROAS Formula and Calculator: https://sol8.com/how-to-calculate-roas/ What Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4uc✋ You Need to STOP Doing This One Thing in Google Ads - It Killed Our 1200% ROAS: https://youtu.be/IEW1zjnpqfA0:00 Intro | Google Ads Basics0:29 Refresher for Maximize Conversion Value bidding strategy4:00 Goal setting and calculating your ROAS Goal11:06 Work with the best Google Ads agency on the planet13:20 Your Google Ads CPA is not realDo you have burning questions about Google Ads? 🔥 Ask our Google Ads experts in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋 Here's the link to our upcoming Dec 16 Google Ads Live Q&A: https://youtu.be/J621ePiUULQThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleppc

Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales.Listen to this episode as our Director of Operations, Leandra Green, and our Google Ads Specialist, Cindy Marin, share how you can create seasonality adjustments, including the following:- What seasonality adjustments are- When to use seasonality adjustments- Common misconception of advertisers about seasonality adjustments- Important factors to consider when running seasonality adjustmentsRelated videos:💰 Tips to Boost Your Holiday Sales With Google Ads Campaigns: https://youtu.be/93jjCTfE6gs🥷 Three FREE Tools To Spy On Your Competitors' Ad Copies: https://youtu.be/nYDz_q3CcVY 🚀 Google Ads Basics: How to Track Conversions: https://youtu.be/KiPVfGWBtdg 0:00 Intro0:35 How to Create Google Ads Seasonality Adjustments2:50 Black Friday online sales set a new record4:12 What are seasonality adjustments?6:29 Work with the best Google Ads agency on the planet10:15 Setting the conversion rate adjustmentDo you have burning questions about Google Ads? 🔥 Ask our Google Ads experts in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋 Here's the link to our upcoming Dec 16 Google Ads Live Q&A: https://youtu.be/J621ePiUULQAre you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: apply@sol8.com. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleadshelp

Listen to this episode to learn a simple hack that can help increase conversions and take your Google Ads campaigns to the next level. John reveals how focusing on your campaign's Engaged-view Conversion Window can make a huge difference in your results. He also does a deep dive on an account to show you how to track and measure your engaged-view conversions. Okay, this might not really be a "hack." Still, this tweak can help improve your Google Ads campaigns and be a great way to upsell. This knowledge can help you better understand variations (like how inbound search campaigns can get a YouTube video conversion), so you can optimize accordingly.Don't miss out on this valuable information- Listen to the episode now to learn how to hack your way to success with Google Ads!0:00 Intro0:38 Hack to Increase Conversions in Video Campaigns4:55 Tracking the engaged-view conversions9:55 How running video campaigns can increase conversionsRelated videos:👀 Are My YouTube Campaigns Working?! https://youtu.be/YqYAMJDZaok🎥 Guide to YouTube Targeting | Scaling Performance Max Campaigns for eCommerce Part 4 https://youtu.be/pWnnMilif3c💣 Google Ads UPDATE: Run Ads on YouTube Shorts https://youtu.be/AQx7sq7-rzI🧯 Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6 https://youtu.be/HlqENfVWj2o💰 Performance Max for Small Budgets https://youtu.be/kFbKjSILv4wDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: apply@sol8.com. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleadshelp #googleadsperformancemax

Are you worried your ads are shown to the wrong people?Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target audience.And in this episode, our Google Ads Specialist, Kavita Singh, is here to help you with this step-by-step guide on how to use Placement Exclusions in your Performance Max campaigns.With Placement Exclusions, you have more control over where your ads show up. This means you can focus on the most significant websites and get better results for your campaigns. Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: apply@sol8.com. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleadshelp #googleadsperformancemax

Unsure how to create a GA4 Free-Form Exploration Report? Look no further!Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who want to gain insights into their website traffic and figure out where to focus their marketing efforts.By following this guide, you'll be able to uncover valuable insights that you can use to help improve your website traffic and ROI. So what are you waiting for? Listen to this episode and start creating your GA4 Free-Form Exploration Report today!Related video:📈 How to Analyze Website Traffic Using GA4 Acquisition Reports https://youtu.be/1sppZSIcU1s0:00 Intro0:37 Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report3:24 Adding dimensions and metrics5:58 Applying Nested rows9:14 Work with the best Google Ads agency on the planet10:22 Creating a custom segment Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Here's the link to our Dec 9 Google Ads Live Q&A: https://youtu.be/sKK2UX5YyY4Are you a performance marketer with Google Ads experience living in New York? 🗽🍎Have you dreamed of joining the Solutions 8 team? We may have the perfect role for you!Send your resume to: apply@sol8.com. 📩 More details about the job requirements are here: https://www.linkedin.com/posts/soluti... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsagency #googleadshelp