The Google Ads Podcast Conversion Paths: The Secret to Scaling Google Ads Campaigns
John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.
A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.
Watch this video to learn about:
- What conversion paths are
- Why identifying and optimizing your conversion path is crucial to the success of your campaign
- Average cost is not equal to average cost-per-click (CPC)
- The power of equal marketing
PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
Related videos:
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) https://youtu.be/baI1V4L6zs8
🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3 https://youtu.be/3p-hzIaZO98
🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M
0:00 Intro
0:36 Conversion Paths: The Secret to Scaling Campaigns
3:23 Average cost is not equal to average CPC
8:08 Why you should master your conversion path
11:50 How to track your conversion path
17:57 Massive amount of equal marketing
20:26 Job opportunities in the best Google Ads agency on the planet
Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive!
Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. 🔥🔥🔥 See you on Friday!
Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀
🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Apply here: https://sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam
⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization...