The Google Ads Podcast The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)
Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results.
By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!
0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)
6:49 The first indicator that you’re losing conversions
14:55 Looking at the “All Cash In, All Cash Out” method
24:18 Factors to consider when knowing your MER
34:06 Turning off Performance Max and running Standard Shopping instead
43:18 Quick way to calculate MER
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