The Google Ads Podcast cover image

The Google Ads Podcast

Latest episodes

undefined
Nov 12, 2023 • 16min

The 60/40 Google Ads Budget Allocation Rule

Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively.This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which campaigns should get more ad budget. In this video, Regina dives deep into the rule, its dos and don'ts, and how to handle common challenges when clients want to reallocate or end campaigns too soon.Imagine being able to make sound decisions on budget allocation without spending hours researching and trying different methods yourself! The 60/40 Rule has been proven as a reliable solution for businesses that want results easily without sacrificing quality. Listen to this episode now and learn how simple it is to apply the 60/40 Rule in your ad budget today!Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Why Google Ads Perform "Worse" Than Facebook and Amazon Ads:    • Why Google Ads Perform "Worse" Than F...   Grow the Google Ads Algorithm Like a Muscle:    • Grow the Google Ads Algorithm Like a ...   Unlock Your Business's Full Potential: Increase Your Average Order Value:    • Unlock Your Business's Full Potential...   Google Ads Dashboard Hack to Simplify Lead Tracking:    • Google Ads Dashboard Hack to Simplify...   0:00 The 60/40 Google Ads Budget Allocation Rule💰2:03 Differentiating Cold and Warm Traffic6:36 Issues and challenges in budget allocation9:54 Need help starting with Google Ads? Let StarterPPC help you!11:11 Exceptions to the 60/40 ad budget allocation rule19:16 What to keep in mind before turning off campaignsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #googleadsstrategy #googleadsbestpractices
undefined
Nov 10, 2023 • 9min

Video Ads 101: Turn Viewers into Customers with the Power of Hooks

Learn about the crucial role of ‘The Hook’ in video ads and how it can help engage viewers and turn them into customers. Regina Bellows shares her tips on creating powerful hooks and statistics demonstrating their impact on user engagement. Plus, she offers a free resource that provides 1,350 ideas for opening hooks. With Regina’s advice and helpful resources like Social Trends, you can create compelling videos backed by strong hooks! Watch this video now and discover valuable tips & strategies on how to create successful video ads.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Mentioned links:Should I be running video ads and what can I expect?https://help.sol8.com/faqs/video-ads Social Trends: https://joinsocialtrends.com/Related videos from StarterPPC:The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Grow the Google Ads Algorithm Like a Muscle:    • Grow the Google Ads Algorithm Like a ...  Should You Target the US First When Running Google Ads?    • Should You Target the US First When R...   Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today:    • Maximize Your Video Ad Success: Try t...   0:00 Video Ads 101: How to Harness the Power of Hooks and Turn Viewers into Customers3:18 Example of a Good Hook5:12 Need help starting with Google Ads? Let StarterPPC help you!7:49 Using Social Trends for Hook IdeasNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #googleadsstrategy #googleadsbestpractices
undefined
Nov 8, 2023 • 11min

Does Google Ads Care About Accounts With Small Budgets?

Are you stuck while trying to grow your small business with Google Ads? Understand what’s preventing success on Google Ads and learn potential solutions to help you break away from the competition and give your small business an edge. Plus, get expert advice from Regina Bellows, Executive Director of StarterPPC, on how she helps other businesses with small budgets grow with Google Ads. Listen to this episode to unlock new opportunities for growth with tried-and-tested strategies. Learn everything you need to know about getting ahead of the competition as a beginner in the space or if you want to move to the next level.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos from StarterPPC:Grow the Google Ads Algorithm Like a Muscle:    • Grow the Google Ads Algorithm Like a ...  Is My Business Ready For Google Ads?    • Is My Business Ready For Google Ads?   The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Should You Target the US First When Running Google Ads?    • Should You Target the US First When R...   0:00 Does Google Ads Care About Accounts With Small Budgets?5:05 The algorithm is looking out for itself7:12 Keep an eye out for this factor to combat the Google Ads algorithm10:05 Don’t make the mistake of not increasing your ad budget💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #googleadsoptimization #googleadsbestpractices
undefined
Nov 6, 2023 • 11min

Is Google Ads “Worse” Than Facebook and Amazon Ads?

Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads. Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos in StarterPPC:The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Grow the Google Ads Algorithm Like a Muscle:    • Grow the Google Ads Algorithm Like a ...   Unlock Your Business's Full Potential: Increase Your Average Order Value:    • Unlock Your Business's Full Potential...   Google Ads Dashboard Hack to Simplify Lead Tracking:    • Google Ads Dashboard Hack to Simplify...   0:00 Is Google Ads “worse” than Facebook and Amazon Ads? 2:16 Your Amazon store benefit from your Google Ads immensely3:37 Facebook and Instagram Ads use view-through conversions4:33 Need help starting with Google Ads? Let StarterPPC help you!6:24 Facebook Ads benefit more from Google Ads7:22 Google Ads can exist without Facebook Ads, but Facebook Ads can’t exist without Google Ads8:09 How to check if Google Ads is bringing you profit10:08 The issue with Google Ads attributionNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #googleperformancemax #googleadsbestpractices
undefined
Nov 4, 2023 • 23min

Hit A Wall? Strategies for Making Google Ads Work For You

Tired of hitting a wall with your Google Ads campaigns? If you're ready to take your small business to the next level, join Regina Bellows as she breaks down barriers to growth and helps you succeed. Regina is the executive director of our sister agency, StarterPPC, and they handle Google Ads management for businesses with ad budgets below $5000 a month. She explains why your ads might be hitting a wall and shares strategies and important concepts to understand to make Google Ads work for you. She also helps you understand the sales funnel stages, how to target each strategically, and discover how to build your brand and establish trust with potential customers through blogging, social media, and YouTube channels. With examples from real-life scenarios, she'll also explain the importance of tracking methods and the actions to avoid that can hinder growth. This way, you can make informed decisions on budgeting and future growth instead of wasting money on ineffective campaign strategies. Watch this video now if you're ready to make Google Ads work for your business!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos:🤯 Google Ads Issue: Why Applying tROAS or tCPA Hurt Conversion Rates:    • 💸 Why Applying tROAS or tCPA Hurt Con...   How to Measure Success in Google Ads:    • How to Measure Success in Google Ads   💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • 💣 The Secret to Google Ads Success: M...   💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns:    • 💰 Conversion Paths: The Secret to Sca...   0:00 Intro0:29 Why Your Ads Hit A Wall & Can’t Grow0:45 Understanding the sales funnel5:22 Ad performance drops when you increase the budget?12:19 Build your brand13:34 Need help starting with Google Ads? Let StarterPPC help you!14:50 YouTube channels 18:13 The Don’ts when hitting a brick wall in Google Ads23:11 The #1 Mistake Business Owners Make With Paid AdsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #googleadsbestpractices
undefined
Nov 2, 2023 • 30min

Growing Your Shopify Business With By the Numbers

Running a Shopify business and want to learn how the By the Numbers app can take it to the next level?Tune in with Kasim as he interviews Piam Kiarostami and Cyrus Sadaghiani, experts of the By the Numbers app, and find out what this amazing tool can do for you. Discover how it eliminates guessing games around ad spend success by tracking money movement between your business and clients giving you real results. Furthermore, learn which KPIs businesses should pay attention to, the importance of diving deep into the factors that drive consumer behavior, who benefits from By the Numbers, and so much more.With this helpful app, your Shopify business will no longer be flying blind when tracing ROI from campaigns or figuring out who’s buying what. Let By the Numbers give you an accurate understanding of what your business is really doing with comprehensive analytics. Watch the video now and learn more about the power of data-driven insights with By the Numbers.Mentioned links:By the Numbers: https://www.bythenumbersapp.com/ Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate link0:00 How To Grow Your Shopify Business With By the Numbers2:26 The critical KPIs every business should pay attention to6:22 Looking into commercial factors that drive consumer behavior12:27 Start by setting your goals16:10 Connect consumer behavior and journey with your results22:40 Who uses By the Numbers?28:20 Learn more about By the NumbersNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter:   / solutions_8  Instagram:   / solutions_8  Facebook:   / solutions8llc  LinkedIn:   / solutions-8  #googleads #googleadsstrategy #googleadsbestpractices #shopifytips
undefined
Oct 31, 2023 • 10min

Why Applying tROAS or tCPA Hurt Conversions

Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions?Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budget—so don’t miss out on her valuable insight!Don't let conversion issues stand between you and success. Tune into our engaging video for some actionable tips to optimize your campaigns and get those numbers climbing again.Listen to this episode now for all of Regina's advice on boosting conversions with tROAS or tCPA!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀Related videos:Google Ads Basics:    • Google Ads Basics   How to Measure Success in Google Ads:    • How to Measure Success in Google Ads   💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • 💣 The Secret to Google Ads Success: M...   💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns:    • 💰 Conversion Paths: The Secret to Sca...   0:00 Why Applying tROAS or tCPA Hurt Conversions2:40 Applying a 100% tROAS then removing it in less than two weeks6:21 Need help starting with Google Ads? Let StarterPPC help you!8:57 Understanding the Google Ads algorithmNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter: https://twitter.com/solutions_8Instagram: https://www.instagram.com/solutions_8/Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsbestpractices #googleadsagency
undefined
Oct 29, 2023 • 15min

Unfair Advantage: Unlock the Power of Reading

I love to read! But I’m always so annoyed at how little I retain. So, I developed a system to help make it stick. I hope it’s helpful to you as well. Reading is my unfair advantage, and it can be yours too!Related videos:🥊 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business:    • 🥊 Don’t Fight Fair: The 5 Unfair Adva...  🤖 How Prompt Engineering Could Become Obsolete in the Near Future:    • 🤖 How Prompt Engineering Could Become...   0:00 Unfair Advantage: Unlock the Power of Reading0:52 Be comfortable with writing in your books5:10 Second reading7:26 Pick your material properly10: 16 Use summary apps11:44 Don't sleep on fiction14:42 Don't know where to start?Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter: https://twitter.com/solutions_8Instagram: https://www.instagram.com/solutions_8/Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleperformancemax #googleadsbestpractices
undefined
Oct 27, 2023 • 8min

The Best Way To Track Leads In Google Ads Dashboard

Do you need help tracking your leads in Google Ads? Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and efficiently. With this powerful hack, marketing campaigns become easier to scale with confidence. See precisely which sources drive conversions without wasting energy or time wondering why something isn't meeting your expectations. Listen to this episode now as Regina walks you through the Google Ads dashboard customization.This video is from the StarterPPC channel. Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results. Subscribe here:    / @starterppc   Related videos:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)    • 💣 The Secret to Google Ads Success: M...   💰 Stop Losing Your Leads: Expert Tips to Convert Prospects into Customers:    • 💰 Stop Losing Your Leads: Expert Tips...   🎯 Setting Campaign Goals and ROAS | Google Ads Basics Part 3    • 🎯 Setting Campaign Goals and ROAS | G...  🎯 Guide to Tracking Conversions for Google Ads Supplementary Campaigns:    • 🎯 Guide to Tracking Conversions for G...   0:00 Google Ads Dashboard Hack to Simplify Lead Tracking 5:17 Need help starting with Google Ads? Let StarterPPC help you!7:01 For Local Ads: Local actions - DirectionsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter: https://twitter.com/solutions_8Instagram: https://www.instagram.com/solutions_8/Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsstrategy #googleadsbestpractices
undefined
Oct 25, 2023 • 10min

Secret Strategy to Grow the Google Ads Algorithm Like a Pro

Regina Bellows, executive director of StarterPPC, reveals our secret strategy on how to grow the Google Ads algorithm like a pro. Plus, she shares a free calculator sheet with the same formula we use at StarterPPC and Solutions 8 so you don’t have to guess! Our secret strategy is the Overpacing-Underpacing Spend Schedule. This allows you to force mini learning periods for the algorithm to help it grow more quickly compared to just setting a daily spend and keeping it that way monthly. This is one key step in optimizing success as you use Google Ads for your business. Listen to this episode now to learn what this Google Ads strategy is, how it works, and how to apply it to scale your business! FREE Ad Budget Overpacing Calculator sheet: https://docs.google.com/spreadsheets/...Master Google Ads on a Small Budget! Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results:    / @starterppc   Related videos:Google Ads Basics:    • Google Ads Basics   How to Measure Success in Google Ads:    • How to Measure Success in Google Ads   💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • 💣 The Secret to Google Ads Success: M...   💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns:    • 💰 Conversion Paths: The Secret to Sca...   0:00 Intro 0:27 Grow The Google Ads Algorithm Like A Muscle3:25 The rollercoaster results with the Overpacing-Underpacing Strategy5:28 Need help starting with Google Ads? Let StarterPPC help you!8:45 Optional strategy: applying tROAS or tCPANeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page! Visit: https://sol8.com/free-stuff/💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:    / @solutionseight  --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-homeConnect with Kasim here: https://smartlink.metricool.com/publi...⬇️️ You can find us here ⬇️️:Website: https://sol8.com/Twitter: https://twitter.com/solutions_8Instagram: https://www.instagram.com/solutions_8/Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsstrategy #googleadsbestpractices

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode