The Google Ads Podcast

The Big Mistake Marketers Make During A Recession

Dec 28, 2023

07:10

Kasim sits down with Ryan Deiss, founder and CEO of Scalable.co and DigitalMarketer.com, and they talk about the biggest marketing mistake advertisers make during economic downturns like recessions. Listen to this episode to avoid this costly mistake.

Contrary to the belief that people stop buying during a recession, Ryan explains that consumers tend to make smaller, more considered purchases. As a marketer, you should have a deeper understanding of that knowledge to apply it to your marketing campaigns.

Furthermore, he emphasizes the significance of qualification and readiness in lead generation and introduces the "ready now funnel" as a versatile marketing approach. He also talks about the current state of marketing platforms and shares his predictions for the future of marketing. Listen to this episode now.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523:

• 2024 Digital Marketing Predictions wi...

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0:00 The Big Mistake Marketers Make During A Recession

1:39 The “ready now funnel”

4:45 Messaging mastery

5:19 Go to the traffic store

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