The Google Ads Podcast

Keyword Crash Course_ How To Analyze & Optimize Search Targeting

Dec 26, 2023

18:38

Regina shows you how to analyze and optimize your Google Ads search targeting. Get ready to learn valuable strategies to make your advertising campaigns work better.

Discover the pros and cons of using Google's keyword suggestions and learn how to choose the best keywords for your ads. Regina also covers how to improve your product listings in shopping campaigns, even when it's a bit tricky because of keyword editing restrictions. Listen to this episode to learn all these helpful tips and more!

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

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0:00 Keyword Crash Course: How To Analyze & Optimize Search Targeting

6:43 Should you follow Google's suggestions?

8:25 The power of broad match negative keywords

13:24 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

15:10 Exact match negative keywords

16:45 Managing overwhelming keyword lists

18:55 Keyword editing restrictions for shopping campaigns

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💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

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