
Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
ClickBank all-stars Thomas McMahon and Kyle Kostechka dive deep into high-level affiliate marketing strategies to grow and scale your online business using affiliates. Get insider information from the ClickBank experts themselves.
Latest episodes

Nov 29, 2021 • 50min
035: Email Is NOT Dead: Why You Need To Seriously Consider Pivoting To First Party Data ft. Jason Oates
Kyle Kostechka interviewed the Chief Business Officer at LiveIntent, Jason Oates, about the role of programmatic email advertising in marketing, the death of the third party cookie, and how brands can pivot and start to develop their own first party data.
Primarily, the email address. A mobile ID and phone number are not enough. Email is the largest human identifier EVER created. Enrich your email address to authenticate other IDs and own your own data!
Email is not dying; it's thriving more than ever before. Email is like oxygen, EVERYONE needs it. It is larger than all internet activity combined and it's the number one way brands can communicate with customers.
E-comm brands should be leveraging programmatic ad platforms that have over 25000 publishers, because it's still a performance marketing platform.
Performance marketing is not a pricing model, it's an outcome.
To connect with Jason Oates, visit https://www.liveintent.com/
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 25, 2021 • 38min
033: Artificial Intelligence Will Never Replace This One Uniquely Human Skill ft. Chris Haddad
AI copywriting tools have rapidly changed the marketing landscape forever. Businesses are tripling their writing output, creativity, and conversions. However, world class copywriter Chris Haddad argues emotional storytelling is the one skill robots will never be able to replace (at least not for now 😎).
Chris argues that AI has the inability to empathize with human beings. And THAT'S where the money comes from; fears, shame, insecurities, and lack of self esteem are concepts AI have not yet mastered.
If you can understand empathy on a fundamental level, you can connect with any audience on the planet.
Check out Chris' course launching December 2nd and a bunch of other freebies below:
thepigmethod.com
thepigmethod.com/freestuff
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 22, 2021 • 29min
032: How to Build a Facebook Group from 0 to 200k in 6 Months ft. Brandon Garland
Internet Marketer Brandon Garland walks us through the mechanisms that helped his Facebook group bring in 1,000 to 2,000 new members everyday. Garland goes on to describe how to identify whether your business should build a Facebook community, what to do with the community once it's there, and how to integrate marketing into that mix.
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 18, 2021 • 49min
031: The Social Triangle Method: How To Create Content That Drives Conversions, Connections, and Impact ft. Molly Mahoney
The social triangle, quesadilla of awesome, and the S.A.A.V.E. method. What do they all have in common? Molly Mahoney explains how all three of these things will immediately amplify your content that creates stickiness and big time engagement.
During our chat, Mahoney said you don't have to drop your paid efforts, strong organic content strategy will actually improve your paid efforts, especially on same platform.
So what goes into the social triangle?
Create content on a regular basis. It doesn't have to be daily.
Ask: where is your ideal client? Find them and interact! Comment, like, or post in groups. Give the algorithm what it needs!
Feed the platform - each platform wants more people on the platform. So keep people on that platform LONGER. Wherever you're posting, optimize for time on platform
And the quesadilla of awesome? Be awesome and be YOURSELF. Be human.
Finally, the S.A.A.V.E. Content Framework:
S - skillsets (what are you best at?)
A - appearance
A - activities (include them in your content)
V - values (stand by personal values in your business)
E - things you like to eat (Brussel Sprouts. Yes or No.)
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To learn more about Molly Mahoney and connect with her, check out her site: https://www.thepreparedperformer.com/
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 15, 2021 • 43min
030: The 4 Pillar Google Ad Strategy Designed to Leverage Machine Learning for +4000X ROAS ft. Kasim Aslam
Kyle Kostechka interviews Solution 8 founder Kasim (rhymes with "awesome") Aslam about the traffic source relied on by 90% of all internet users on earth, and how you can be using it to provide tangible, innovative results for your company or clients.
Here's the thing: Facebook gives INSTANT gratification. Google provides long term value.
Aslam said advertisers on Facebook cannot take their same strategy and copy-paste their campaigns into google. It could take 6-12 months and $10k/month in ad spend to figure this out. Google needs data for its machine learning to work, and so, according to Aslam, ad creative should shift to match that. One $50,000 commercial can lift a brand, but several simpler cuts, served strategically, can provide your business with extraordinary lifetime value.
In this interview, Kostechka digs into how to strategically serve up several iterations of creative on Google's Display Network to nurture and convert new business.
To hear more from Aslam, tune into the Perpetual Traffic Podcast: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 11, 2021 • 39min
029: Veteran Entrepreneur Discusses the State of Digital And More ft. Vinnie Fisher
In 2006, Vinnie Fisher was a lawyer who pivoted to the world of internet marketing. Fast forward a seemingly short amount of time, and he owned several of the top offers on ClickBank and had an affiliate group larger than Amazon. Since '06, he's seen marketing and entrepreneurship on the internet through the lens of his successful businesses, and on this podcast he shares his story, perspective, and wealth of knowledge.
A lawyer by trade, Vinnie practiced tax and business law for 10 years before leaving the field in 2007 to pursue entrepreneurship full-time. His first venture, Creative Learning Workshop, provides day habilitation and vocational services to adults with developmental disabilities. Vinnie sold the business in 2009, after opening nine locations in Ohio.
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 8, 2021 • 52min
028: How To Find, Hunt, and Recruit Affiliates ft. Amber Spears
Thomas McMahon interviews Amber Spears about the value, process, and reality of working with top-tier affiliate marketers.
The thing about working with high-value affiliates is that they're in a relationship-driven industry, meaning you'll need to share your time, attention, and resources to nurture and grow your network. To add to that, when you want an affiliate to send you a tremendous amount of traffic, generally they have a host of offers that are in front of you in line.
So how do you get your offer promoted then?
Well, according to Spears, you could pre-pay. Seriously. Affiliates take most of the risk with their list, if you don't have a proven offer or relationship.
Ask what you can do to further the relationship. Go to your top affiliate and express your interests, desires, plans and see how you can do more.
Another tip: get on everyone's email address to see what offers are coming up. You can see what offers they're running and gather an understanding of the landscape of these lists.
Learn more about Amber's business, East 5th Avenue: https://east5thavenue.com/
And check out Amber's community, Traffic Tribe: https://traffictribe.com/
Code "HappyScaling" will get discounts on both, 50% off Traffic Tribe and 75% off the hire an affiliate manager course.
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 4, 2021 • 31min
027: 2022 Ecommerce Trends ft. John Lee Dumas
In today's episode, Kyle Kostechka interviewed John Lee Dumas (JLD), host of the Entrepreneurs on Fire podcast, about entrepreneurship and trends in 2022.
Some of the topics discussed:
People are becoming experts in MICRO-niches. Gone are the days of 3 or 4 big players running the game. Become an expert in solving ONE problem and you'll become the one solution for your customers' problem.
Don't be a watered down version of someone else.
There's a shift towards organic audiences. Solopreneurs and mid-sized companies are getting priced out with HUGE companies piling into FB advertising.
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Nov 1, 2021 • 44min
026: How To Unlock Influencer Marketing in Your Business To Drive Profits ft. Neal Schaffer
Is influencer marketing the same as affiliate marketing? Can YOU become the next Kim Kardashian? What is the real meaning of influencer marketing for business owners? Neal Schaffer answers these questions and more in this podcast about building influence as a business to support your marketing, sales, and growth.
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute.
His book: Age of Influence
His podcast: Your Digital Marketing Coach
His website: NealSchaffer.com
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Oct 25, 2021 • 27min
025: How To Leverage Integrated Partnerships to Cement Your Offer In Other Businesses ft. Pedro Mattos
Pedro Mattos speaks about his role at Self-Publishing School building channel partnerships to support authors as they market their newly published book. Mattos identifies the businesses that will help during the process of drafting, publishing, and promoting a book, and connects them seamlessly with the author.
Whether you want to become a full-time author (fiction or non), use your book as a launching pad for your business, build an online course, or simply publish a book to leave a legacy, Self-Publishing School has world class programs that will help you achieve your author goals.
Learn more about Self-Publishing School: https://self-publishingschool.com/
Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast
Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast
Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast
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