Affiliated: ClickBank‘s Official Affiliate Marketing Podcast

Is CPA riskier with refunds? Does Rev Share give away too much of your AOV? We answer which commission structure is best for your business and how to stay profitable. You might be surprised which model works for you... We'll also break down the general pros and cons of CPA vs RevShare for both affiliates and product owners – and more specifically, some proven strategies for using each one effectively on ClickBank. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

We interviewed Curt Maly, a Facebook Advertising Expert at Black Box Social Media, at Traffic and Conversion Summit about the rising cost of Facebook ads, testing campaigns, and a whole host of hot-button issues when it comes to marketing on Facebook. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Whether you're an established company or a budding brand, starting an affiliate marketing program might come with some friction. The process of building out any marketing channel can be a challenge, especially if you aren't aware of the common roadblocks that can arise, so today we're discussing exactly that: the common pain points businesses have when starting and growing their affiliate marketing programs. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Today we're going to discuss a question we often get: which businesses are the right fit for performance affiliates? Though there are many different types of affiliates, we'll be discussing three key components to gauge whether your business is ready to work with performance affiliates.  Those three components include: The marketing! The copy! The creative! The offer! Do you have a good handle on these already? High enough margins to pay affiliates an industry standard commission.  What do your operational efficiencies look like on the back end? Is your supply chain in order? Do you have the right people hired? The list goes on. Check out a prior podcast we published about how to find, hunt, and recruit top-tier affiliates. In that episode, we also learn some of the pain points performance affiliates have when working with businesses that aren't experienced with affiliate marketing: https://affiliated.podbean.com/e/how-to-find-hunt-and-recruit-affiliates/  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Today, we discuss what happens after the shopping cart is full. How do we encourage customers to purchase more or something similar? It's possible to provide even more value to customers through the use of upsells and downsells. Here, we talk about the mistakes people commonly make when crafting these flows and what makes one truly successful.  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

You may think you know your perfect audience, but you might not have the full picture. Affiliates are willing to test different offers to their different lists, which can help you uncover HUGE new audiences that your business was never aware of. Split testing with affiliates allows you to: 1. Be better at cold acquisition 2. Be more open to new channels 3. Find new audiences 4. Up-level your entire marketing suite with performance marketing tactics Check out our podcast with Amber Spears and learn about the value, process, and reality of working with top-tier affiliate marketers: https://open.spotify.com/episode/55fdZjEaqZtjTKYYc5iXKy?si=9Z0ik0zDRLOxcydR56eQ5w  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast  

ClickBank surveyed hundreds of platform users and 7-figure business owners to identify 2022 marketing trends, including the top 3 marketing channels for businesses in the coming year. Tune in and find out. - - - Read the full report here: https://bit.ly/347spPA - - - ClickBank’s 2022 Traffic Trends report reveals key new spending insights from ClickBank’s 100 largest client companies to show: - More than 70% of successful businesses in the study generated revenue from three or more marketing channels in 2021. - Email was identified as the most important marketing channel by 28% of respondents, followed by Facebook Ads, affiliate/influencer, Google/YouTube, and native advertising. - Half of all businesses identified ad spend as their single biggest investment, beating out software, product creation, and head count. - The report also dives into specific trends for the three dominant channels, with insights from renowned subject matter experts in Facebook Ads, email marketing, and affiliate marketing. Read the full report for more details: https://bit.ly/347spPA Or see if ClickBank is a match for your business: https://bit.ly/3AuOYd7  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Super Affiliate Gabe Ansel discusses critical trends and tactics with traffic sources in 2022, the strength of relationship building when creating a profitable affiliate marketing program, and even how he tackled the pervasive issue with Facebook ad account takedowns. Listen to today's segment and get a peek into the mind of an incredibly successful marketer. Ansel is also the host of his own podcast titled 7-Figure Entrepreneur: https://www.7figureentp.com/  And if you found yourself wanting to hear more advice from Ansel, he created his own course: https://www.lockedinlead.com/  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Manick Bhan, CTO and founder of LinkGraph, decodes search engine optimization and discusses how you can start implementing real-world, data-centric tactics with the help of today's tools and technology. Listen in and hear how one of the brightest minds in Search is paving the way for a more transparent, actionable, and understandable future of search engine marketing. From his chat with Kyle Kostechka, ClickBank business development representative, Bhan outlined a few foundational elements to SEO: Authority: how authoritative does google view their website? PageRank is still relevant, so what does your backlink profile look like? Content: it's all about the words on the page, an incredibly important ranking factor. Page experience: how users interact with your landing pages. Are they staying on the page? Are they coming back to it? Are they hitting other links to go further in site. Technical: on-page technical SEO, is your site technically sound. Over the years, Bhan and his team have conducted several tests to hone in on how Google analyzes and prioritizes its search engine results pages.  For example, they conducted a correlation analysis on search results for baseball tickets. Several factors were examined to see how sites rank in positions 1-3. It used to be that authority was the most important, but that's actually changed. Over time, other ranking factors have risen in relevance. Content, page experience, UX, technical performance all are increasing in importance. These factors make it so that search is becoming more democratic. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

ClickBank's business development managers gather to discuss some of the questions they hear often when speaking to brands looking to create their first affiliate marketing program. If you were ever curious about some of the roadblocks others have run into when starting and scaling their program, this episode was made just for you. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast