Affiliated: ClickBank‘s Official Affiliate Marketing Podcast

If you find yourself in a position to build out an affiliate program, you may be wondering how to go about finding the right affiliates for your brand, not just any affiliate. In today's episode, Ryan Coisson outlines a more efficient and easy way to recruit, retain, and train affiliates. He calls it the "reverse pyramid of affiliate acquisition."  Now, what does that even mean? Tune in to learn how, among other things, he initially focuses less on the highest grossing affiliates, and more so on their up-and-coming counterparts. If you'd like to learn more, Coisson prepared a visualization of the process, which can be downloaded at: perfectbiz.com/clickbank Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast    

Top-level affiliate marketing is all about relationships, because at the end of the day when the conversions are counted and commissions are calculated, people do business with people. In this episode, we discuss the best events to meet affiliates and build your network. The events Thomas and Kyle discussed: Traffic & Conversion: https://trafficandconversionsummit.com/  Affiliate Summit West: https://www.affiliatesummit.com/ Affiliate World: https://affiliateworldconferences.com/ Leadscon: https://www.leadscon.com/  FinCon: https://finconexpo.com/  Funnel Hacking Live: https://funnelhackinglive.com/order-fhl-2022-1  Platinum Summit: https://www.clickbank.com/clickbank-advantage/  Flight Club: https://flightclubmastermind.com/  Mimosa Mastermind: https://www.facebook.com/mimosamastermind/  War Room: https://www.warroommastermind.com/  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Today, we're discussing a common question the ClickBank business development team receives: how do I get the right affiliates to promote my offer? Well, in this episode, we'll share three tips to help you become more successful on ClickBank, but first you must understand that the phrase, "If you build it, they will come" does NOT always apply to affiliate marketing. Offer owners that want to proactively attract affiliates can and should be doing a few things in particular to build relationships with affiliates that could push offers at scale.  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Is CPA riskier with refunds? Does Rev Share give away too much of your AOV? We answer which commission structure is best for your business and how to stay profitable. You might be surprised which model works for you... We'll also break down the general pros and cons of CPA vs RevShare for both affiliates and product owners – and more specifically, some proven strategies for using each one effectively on ClickBank. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

We interviewed Curt Maly, a Facebook Advertising Expert at Black Box Social Media, at Traffic and Conversion Summit about the rising cost of Facebook ads, testing campaigns, and a whole host of hot-button issues when it comes to marketing on Facebook. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Whether you're an established company or a budding brand, starting an affiliate marketing program might come with some friction. The process of building out any marketing channel can be a challenge, especially if you aren't aware of the common roadblocks that can arise, so today we're discussing exactly that: the common pain points businesses have when starting and growing their affiliate marketing programs. Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Today we're going to discuss a question we often get: which businesses are the right fit for performance affiliates? Though there are many different types of affiliates, we'll be discussing three key components to gauge whether your business is ready to work with performance affiliates.  Those three components include: The marketing! The copy! The creative! The offer! Do you have a good handle on these already? High enough margins to pay affiliates an industry standard commission.  What do your operational efficiencies look like on the back end? Is your supply chain in order? Do you have the right people hired? The list goes on. Check out a prior podcast we published about how to find, hunt, and recruit top-tier affiliates. In that episode, we also learn some of the pain points performance affiliates have when working with businesses that aren't experienced with affiliate marketing: https://affiliated.podbean.com/e/how-to-find-hunt-and-recruit-affiliates/  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

Today, we discuss what happens after the shopping cart is full. How do we encourage customers to purchase more or something similar? It's possible to provide even more value to customers through the use of upsells and downsells. Here, we talk about the mistakes people commonly make when crafting these flows and what makes one truly successful.  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast

You may think you know your perfect audience, but you might not have the full picture. Affiliates are willing to test different offers to their different lists, which can help you uncover HUGE new audiences that your business was never aware of. Split testing with affiliates allows you to: 1. Be better at cold acquisition 2. Be more open to new channels 3. Find new audiences 4. Up-level your entire marketing suite with performance marketing tactics Check out our podcast with Amber Spears and learn about the value, process, and reality of working with top-tier affiliate marketers: https://open.spotify.com/episode/55fdZjEaqZtjTKYYc5iXKy?si=9Z0ik0zDRLOxcydR56eQ5w  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast  

ClickBank surveyed hundreds of platform users and 7-figure business owners to identify 2022 marketing trends, including the top 3 marketing channels for businesses in the coming year. Tune in and find out. - - - Read the full report here: https://bit.ly/347spPA - - - ClickBank’s 2022 Traffic Trends report reveals key new spending insights from ClickBank’s 100 largest client companies to show: - More than 70% of successful businesses in the study generated revenue from three or more marketing channels in 2021. - Email was identified as the most important marketing channel by 28% of respondents, followed by Facebook Ads, affiliate/influencer, Google/YouTube, and native advertising. - Half of all businesses identified ad spend as their single biggest investment, beating out software, product creation, and head count. - The report also dives into specific trends for the three dominant channels, with insights from renowned subject matter experts in Facebook Ads, email marketing, and affiliate marketing. Read the full report for more details: https://bit.ly/347spPA Or see if ClickBank is a match for your business: https://bit.ly/3AuOYd7  Grow Your Own Scalable Affiliate Program TODAY - https://www.clickbank.com/scalable-affiliate-program/?el=podcast Become a ClickBank Media Buyer with Our FREE Course! - https://www.clickbank.com/media-buyer-agency/?el=podcast Current Top Offers on ClickBank - https://www.clickbank.com/blog/clickbank-top-offers/?el=podcast