038: Leveraging PR for Organic Traffic as a Revenue Channel ft. Todd Zimmerman

Kyle Kostechka and children's author Todd Zimmerman discussed how he parlayed a book reading by former First Lady Melania Trump into a burgeoning business opportunity through the power of effective public relations tactics in the digital era.

What happened? Zimmerman shifted from selling to brick and mortar businesses to D2C audio-interactive ebooks.

Press can be one of the best options in your marketing tool belt, provided you understand what you're doing. Products that are relevant to what's in the news, along with carefully curated press releases, can net you HUGE ROI with organic traffic. And if that's intimidating to you, hire a PR agent to help! They can help. Trust us.

Going into the holiday season, be sure to check out Zimmerman's Oliver the Ornament seven-book series.

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