Grow Your Video Business with Ryan Koral

Remember when your mother used to tell you that just because everyone’s doing it doesn’t mean it’s the right thing to do? Well, today’s show is all about that. Scott Markowitz has been working in post-production as an editor for decades and he is on a mission to inform people that a simple switch he did (away from the industry standard software he’d been using for years) has increased his efficiencies drastically and helped him deliver in record time.  Key Takeaways How to pitch yourself outside of your niche audience Changing your software might speed up your post-production workflows About Scott Markowitz After decades of working in the TV and Film industries as a top session editor, Scott Markowitz discovered that trading his happiness for money was no longer acceptable. That's when he decided to open his video studio. Now, that path has led him to discover another passion: teaching. In This Episode  How Scott markets to his niche but still gets work outside of it [08:33] Why does the post-production industry keep things so complex [17:43] The best software to use to streamline the process [21:03] Why you should start out with Final Cut Pro and the learning curve with switching platforms [27:25] What is Reinvention Studio Lab and how can you find out more about Scott [31:42] Quotes “I get stuff away from people‘s heads down to their heart… They’re more malleable that way. They’re more, you know, gushy, and they’re ready to get sold.” [16:18] “It’s not the technical aspects of what you’re doing that makes you special; it’s the creative and artistic aspect of what you do.” [21:03] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Reinvention Studio Lab Find Scott Markowitz online Follow Scott on Facebook | Instagram Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

If you don't have time to listen to today’s episode because you are too busy responding to emails and Slack messages, then you need to make time because today Ryan is going to help you get that time back… and more! Jordan Raynor is a bestselling author and his latest book “Redeeming Your Time” is full of great wisdom and tips to help dynamic business owners and CEOs create systems and hacks that help them focus on what’s important in their businesses, growing it! Key Takeaways  Having a system in place will help you scale your business Budgeting your time is crucial to being more productive Your clients want ideas and creativity and you can’t deliver on that if you’re tied up with emails all the time About Jordan Raynor Jordan Raynor helps Christians respond to the radical, biblical truth that their work matters for eternity. He does this through his bestselling books (The Creator in You, Redeeming Your Time, Master of One, and Called to Create), podcast (The Call to Mastery), and weekly devotional (The Word Before Work)—content that has served millions of Christ-followers in every country on earth. In addition to his writing, Jordan serves as the Executive Chairman of Threshold 360, a venture-backed tech startup that Jordan previously ran as CEO following a string of successful ventures of his own. Jordan has twice been selected as a Google Fellow and served in The White House under President George W. Bush. A sixth-generation Floridian, Jordan lives in Tampa with his wife and their three young daughters. The Raynors are proud members of The Church at Odessa. In This Episode Why you need a system to scale your business [8:42] The mission behind Jordan’s message [13:56] The most productive person who ever walked the earth [18:23] Open loops explained and how closing them relieves stress [22:44] Why you need a budget for your time [30:43] 3 steps to help you not get distracted by your inbox [36:05] What your clients want the most [39:57] Why you don’t need to answer your emails immediately, and some great email hacks [41:24] Quotes “The work we do in this world, especially as creators, is not just a means of earning a paycheck. It is a means of doing the thing the creator God made us to do.” [15:08] “Creation is not a product, it's a project, and I’m drafting you into service to take this world and fill it with great things that make this world more beautiful and more useful for your fellow humans.” [16:04] “You don’t actually have to do the actions, you don’t actually have to close the open loops in order for your brain to let them go you just have to externalize them in a single system, outside of your brain, that you know you’re gonna come back to you within a reasonable period of time.” [25:20] “What your clients want most is not instant responses from you. What they want are results, and creativity, and new ideas that move their businesses forward, and you can’t produce your best ideas and your best work if you’re constantly playing ping-pong with emails and Slack messages” [40:30] Links Redeeming Your Time, by Jordan Raynor The Creator in You, by Jordan Raynor FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Jordan online Follow Jordan on Instagram Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Are you overwhelmed with all the things that have to get done in your business? Need more time to think big picture, set goals, and cast vision? Then you need to listen to today’s episode. Rachael Mueller is a systems expert who helps entrepreneurs and business owners identify bottlenecks and inefficiencies in their businesses. She recently helped Ryan streamline his business systems and because she did such a great job he got her on the podcast to share some of her wisdom with you. Key Takeaways  Time auditing is a key way to identify where you can be more efficient The best project management software to use is whichever one you’ll actually use  Don’t think of projects as one big job break them down into smaller tasks You need to give yourself space to come up with ideas and set the vision About Rachael Mueller Rachael Mueller is a real estate investor, turned Virtual COO + Systems Expert. When she’s not helping visionary entrepreneurs banish overwhelm, fuel their productivity, and streamline their businesses, you can find her in the kitchen whipping up a new recipe or traveling the globe. In This Episode  Finding your specific niche [5:24] The benefit of having an outsider look at your systems [8:33] The importance of time auditing in your business [12:50] Why you need to get your thoughts out of your head and what to do with them once they’re out [18:37] You need to give your mind the freedom and the space to think and dream [30:06] How to achieve those big overwhelming projects and stop putting them off [33:29] Quotes "You don’t know what you don’t know right, and when you’re so used to what you’re doing and how you’re running things it can also be very easy to say well this is how we’ve done it, it works fine let’s just keep going because that’s comfortable it’s easier. When you actually take that step back and you have someone else come in, you switch things up, there’s a lot of potential to make things really work in a really powerful way for your business.” [12:14] “The simplest fix no matter where you are in business, is get used to not keeping things in your head” [18:57] “We actually get dopamine when we complete things on our to-do list and so that momentum continues to build and you actually will end up getting more done in a faster amount of time, versus just having that big thing sitting there looming over you and being paralyzed on how to actually accomplish it” [34:54] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Rachael Mueller online Follow Rachael on Facebook | Instagram | Pinterest Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

A Social Media Marketer is a full-time job in many businesses but, if you’re small, you probably find that you're doing it yourself. In this episode, Ryan talks through how better to use that time you spend crafting the perfect post for Instagram and then then re-formatting it for Facebook and TikTok. Stick around because, at the end of the episode, Ryan gives you some of his own tips and tricks to make social media work for you, including giving you permission to not have to use every platform around. Key Takeaways  You don’t need to market your business on every social media platform. Pick the ones where your clients are. Building relationships might have a better return on investment than social media marketing. In this changing climate of social media rules and algorithms, it’s crucial to have your own email distribution list. In This Episode  How Ryan initially built his business on social media [5:26] Why you need to find your niche and your ideal place to invest in marketing your business [8:48] The cost of social media and how to get the best ROI [13:58] The importance of investing in relationships and the long term investment it can reap [17:57] Why you need to have a strategy and a goal for your social media posts [21:56] Tips and tricks to make social media work for you [24:19] Why you need to build your own email list [36:06] Quotes "If you realize that by spending one hour a week with somebody, by taking somebody out to lunch once a week and spending $50 on a nice lunch, that’s probably going to have a bigger impact than posting on social media every day.” [13:12] “Another freedom that I want to give you is to not use all the platforms. Focus on one, pick one, and let that one be a home. And pick the one that you’re not going to have to work the hardest on, so don’t just pick Twitter because everybody’s on Twitter. Pick the one where your specific audience is spending time.” [30:53] "Show your face, show your team. The best sales and marketing is where you are building trust with your ideal clients, and the best way to build trust is to show up and let them see you.” [32:47] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Additional Links: Check out the full show notes page What’s your question for the podcast? Share a video or audio response! If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!  

Today Ryan talks with Jeff Sieh, host of Social Media News Live. Jeff has been in the content creation game for many years now and, on the show, we discuss how to use your current relationships to co-create content and potentially score some free gear in the process. Jeff shares some great advice on marketing your business on social media platforms and why you don’t need to be on every platform to make an impact. Jeff also shares his thoughts on what’s currently going on in the podcasting world and answers that question every podcaster is asking, should I record both audio and video when I create a podcast? KEY TAKEAWAYS Don’t wait until you have a huge following to start; start now! Look for opportunities to use what you already have in your hands or at your disposal.  Recording both audio and video with your podcast allow you to repurpose our content. Don’t compare your business with other companies who are doing everything on every platform.  ABOUT JEFF SIEH Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind. IN THIS EPISODE Creative ways for video producers and filmmakers that they may not have thought of to use their skills to make money [10:10] How you can use your current setup to become an influencer [19:30] What’s happening in the world of podcasting, should you have video and audio? [25:11] How to use social media to advertise your business [28:45] Jeff shares a great reason for going live and how he builds his audience [33:45] Jeff shares his process after going live and how he repurposes his content in multiple places [39:45] QUOTES “Most companies now are seeing the value of repurposing and splitting up those events, and they're going to need editors and people who understand the skillset of how to tell a story in video in a concise way. They're going to need that, for people to take that content that's been produced and repurpose it” [16:21] You have to look at your audience and who you're trying to serve, because number one, you're not going to get any clients probably from Tik Tok. Nobody there has the budget to probably buy your services. The same thing, you know, Facebook, you know, probably not Instagram reels even, are they really there to buy a corporate video? Now LinkedIn, that's where I think that I would double down because LinkedIn live has done really, really well for me” [30:52] The longer I've been in this business, the more I've found that almost everybody I know has struggled with imposter syndrome, almost everybody. And if they say they haven't, they're lying” [44:59] LINKS FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Jeff Sieh online Follow Jeff Sieh on Instagram | Facebook | Twitter Tom Webster’s Newsletter Jeff’s Volley Chat Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

We all know there can be a lot of struggle in leveling up your business to get that successful, well-balanced lifestyle you dream of—booking bigger jobs and reaching better clients, right? Today I’m joined by Daren Smith, author and founder of Craftsman Creative, who discusses his career arc from owning his first business doing post-production sound, then becoming a producer for both film and TV, to his role now as an author and educator for other business owners, helping to initiate the mindset shift that will get you there. Daren talks about transforming your mindset from one that limits growth to one that will empower you to achieve your highest goals, and how that mental shift will make ALL the difference in where your business can go. We compare some of our early career experiences and the ways we were unknowingly holding ourselves back—and how we each were able to make the necessary changes to course-correct and begin booking the jobs we always wanted. After hearing Daren talk about the things he’s learned along the way, and how a five-figure creative can become a six-figure business owner, you’ll be motivated to examine both your mindset and your business practices to see how you can do the same. Today Daren gives some great tips for creators who want to change their mindset and help them understand their value in the marketplace. What do you think? Could a mindset shift be a game changer for your business? Key Takeaways  If you don't have the right mindset, it doesn't matter what you try, you’ll get frustrated and end up jumping from one thing to another. Examine ways we were unknowingly holding ourselves back.  Making necessary changes to course-correct and begin booking the jobs we always wanted. Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Find Daren Smith online and get a free, five-day email series on how to take your creative business to the next level. Follow Daren on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On this week's episode of the Grow Your Video Business Podcast we’re getting vulnerable…really vulnerable. Mark Ostach joins the show this week to dive deep with Ryan and share their emotional experiences and how helping others win can help make you a winner in return. Ostach’s goal is to restore energy and focus to organizations battling modern life’s non-stop pace and growing sense of disconnection. He’s done this with organizations that include Universal Studios, Detroit Pistons, Rocket Mortgage, Comerica Bank, Detroit Regional Partnership, DTE Energy, Consumers Energy, Michigan Economic Development Corp, Honigman, LLP, Thermo Fisher Scientific, BASF, Allstate, Hitachi, and others. Listen to the Courage to Connect podcast Follow Mark on InstagramHow has being vulnerable helped you in your life and your business? Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

How do you react when you get a call, text, or email from a client or a potential client that has a last-minute urgent request? Do you drop everything you’re doing to help your client? Does it de-rail your plans and stress you out? This week on the Grow Your Video Business Podcast Ryan goes solo to break down this all too often occurrence in the video industry and gives some incredibly helpful insight on how to deal with the dreaded last-minute request. We all love getting new clients, but this episode will help you to understand that sometimes the answer needs to be no. Ryan shares the importance of having boundaries, the top 5 things to consider before jumping into a new project, the importance of building a community, getting clear on deadlines, budgeting, and much more!  Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Look…we all know that building a team is difficult. It’s time-consuming, mistakes are easy to make, and when you do make them they tend to be expensive. This week on the Grow Your Video Business Podcast we deep dive into the team-building process with our guest Cassie Daniels. Cassie is the owner of Brisbane-based video production company Builds by Captive Media. Their mission is to help construction industry businesses to build trust and be remembered by improving the quality of their content. Captive Media is also a huge fan of doing good and a proud member of 1% for the planet donating 1% of gross revenue to environmental not for profits. Cassie built the business after leaving her job of over a decade in corporate management and pursuing her goals of building a successful business in the creative industry. Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!  

Think back to your favorite commercial that you’ve ever seen…there’s a good chance that it was a funny commercial wasn’t it? There’s something about funny videos that connect a potential product or service to their intended audience. This week on the Grow Your Video business podcast, things get funny when Joseph Wilkins of FunnySalesVideos.com joins the show. He breaks down his entire process to create his funny videos, how to work with writers, how much time and money you should expect to spend in the process, and much more. He also shares about his life and career, why massive corporations might not be your ideal client, and the importance of creativity if you want to succeed in this business.Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials, and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Find Joseph onlineFollow Joseph on Facebook | TwitterConnect with Joseph on LinkedIn Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!