278. The Value of Having a Clearly Defined Prospect with Josh Usheroff

This week on the Grow Your Video Business Podcast Ryan sits down with Josh Usheroff to uncover some of the greatest growth hacks in the industry, how to find your niche, building a team, and much more. Josh Usheroff is a producer and cinematographer based in Montreal, Canada. Since 2008, he has been running Black Box Productions with his business partner Ben Goloff. Josh primarily works with brands and agencies to produce commercials and branded content. Past clients include Air Canada, Samsung, Budweiser, IBM, BMW, Mattel, and many more. Over the years, he's filmed videos with countless celebrities, 3 prime ministers and the Dalai Lama. He's directed music videos for Broken Social Scene and Martha Wainwright, as well as DP'd projects with Sam Roberts Band and Azealia Banks. Whether working with brands or musicians, Josh always strives to insert craft and creativity into his work.

He's currently launching a new video agency called The Fun Machine focusing on the toy and gaming industry.

Today, he's going to share with us his lessons from the field after operating a production company for over a dozen years...

Find Josh Usheroff online at BlackBox Productions & The Fun MachineFollow Josh on Instagram | Facebook | Twitter

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