Grow Your Video Business with Ryan Koral

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits.  Key Takeaways Create great online events that people want to engage with and helps them to reach their specific goals. Grow a solid email list to start relationships that turn into jobs. Break things down into practical steps to prevent becoming overwhelmed with starting a summit. Lean into summits for long-term growth for your business that will lead to sustainability. About Krista Miller At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to  higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. In This Episode [0:00] Welcome to the show! [4:37] Meet Krista Miller [5:31] What is a summit? [9:00] Making an online event GREAT [11:57] Krista’s first summit [14:48] How video businesses can use summits [20:18] The importance of a strong email list [25:47] Structuring a summit [30:11] Paid versus free summits [40:35] Overcoming the feeling of being overwhelmed [43:19] Krista's tools for hosting great summits [48:49] Outro Quotes “There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52] “The sustainability is what I want you to have… I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27] “Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Get the Virtual Summit Funnel Roadmap  Follow Krista Miller on Instagram | Pinterest Join the Summit Host Hangout on Facebook Check out The Summit Host Hangout Podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.   Key Takeaways Join a community that will develop you and your business while helping you achieve success. Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity. Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it. When marketing strive to open a relationship with the client, not simply focus on making a sale.   About Mike Kim Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. In This Episode [0:00] Welcome to the show! [2:18] Meet Mike Kim [9:01] The importance of Mastermind communities [21:58] You are the brand [29:11] Marketing to build relationship, not close sales [32:20] Building a client relationship from nothing [37:44] Do I have to be a personal brand? [49:16] Outro Quotes “I believe you have to stay close to the fire of growing people, that’s it.” [10:10] “If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47] “Consistency is often greater than intensity.” [16:36] “But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15] “Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]   Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Mike Kim online Connect with Mike Kim on LinkedIn Get your copy of The 5-Step Formula to Write Your “About Me” Page Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube Join Mike Kim’s Mailing List Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.  Key Takeaways  It takes intentionality to control your business instead of being controlled by your business. Start with the end in mind to set long-term goals and then break them down into achievable steps. Marketing without a clear strategy is a waste of time. Implement these 5 things to see massive growth and clarity in your business. in This Episode  [00:00] Welcome to the show! [11:43] Breaking down long-term goals into achievable steps [15:40] Step #1 - review the previous 90 days [20:14] Step #2 - revisit long-term goals [24:45] Step #3 - core values, focus, and market strategy [30:31] Step #4 - set new goals [34:56] Step #5 - IDS (Issue - Discuss - Solve) [41:53] Practical resources to help your business thrive [44:58] Outro Quotes  “I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45] “That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Traction, by Gino Wickman The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

Today on the show we get a little scientific…  My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life. Key Takeaways Tap into the recipe of success for creating insanely sharable content. Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment. Personal mastery is one of the most important things that you can develop in your personal and professional life. About Dr. Eugene Choi Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level. In This Episode [0:00] Welcome to the show [6:18] Meet Dr. Eugene Choi [8:52] Dr. Choi’s early career and intro into filmmaking [12:41] Breaking down viral success for content [14:31] Getting to the emotional “a-ha” moment [18:17] The 4 phases of awareness [22:49] Using these techniques to pitch a brand story [29:54] Developing a niche to better understand your clients and guide them to awareness [38:03] Utilizing the pitch technique for any type of video [42:11] Achieving self mastery to remain at your highest level of creativity [48:40] Connect with Dr. Choi [49:38] Prioritize your relationship with yourself [53:59] Outro Quotes  “How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31] “It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22] “That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38] “If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Studio Sherpas Mastermind Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Dr. Eugene Choi online and access free training Follow Dr. Eugene Choi on Instagram Dr. Eugene Choi’s podcast The Neurohacking Podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client! Key Takeaways Use quality content marketing to set yourself up as an expert in your field and draw in quality clients. Be proactive to think about both the short term AND the long term strategy or your life and business. Use the retainer business model to create consistent income with clients you want to work with. Make sure you are clear on your core values and audition clients to find ones who mesh with those values.  About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to winning 17 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father. In This Episode [0:00] Welcome to the show [5:14] Meet Tony [7:32] Finding fulfillment in visual storytelling [9:34] The immense value of Content Marketing [19:27] Video production client retainer model [25:06] Auditioning for clients that align with your core values [31:26] Details of Tony’s retainer system [35:17] How to bring out your client’s story [39:59] Best practices for interviewing [44:23] Tony’s book [49:48] Outro Quotes "Do both. Don’t just think short term, play the long game. In all of the things that you are doing. In investing with your money, investing in relationships, investing in your business.” [17:07] “When you have this retainer thing setup and someone signs up for it, it’s like holy cow, we just get a check every single month!” [21:44] “We want to tell stories and we want to do the job that we enjoy doing but at the end of the day we are doing it for money so let’s set ourselves up for as much success in that area that we can.” [24:43] “Instead of just out of desperation taking on any client, it’s like hey let’s just dig in a little bit here and let’s make sure that we both are going to benefit from this relationship. If we do, then we’re both winning.” [26:24] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Tony Gnau online  Follow Tony Gnau on Facebook | Twitter Connect with Tony Gnau on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.   We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.  Key Takeaways Get out there and learn what it takes to make video ads that WORK. Be persistent, clever, and targeted when searching for new clients.  Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.  About Kevin Anson  Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands.  In This Episode [0:00] Introduction  [3:17] Meet Kevin Anson!  [4:55] Building amazing clientele  [14:15] Kevin’s journey into producing video ads  [18:07] Developing the video formula  [18:57] Kevin's process for developing ads with a client  [24:07] Tips for getting new clients [29:31] Pitching credibility for your business  [35:19] Best practices for creating video ads  [41:11] How to start producing successful video ads for clients  [48:44] How to get in touch with Kevin  [52:01] Outro  Quotes “When clients reach back out to you and say, ‘Yeah! That video got me more signups on my website’ or you know, it helped us fill the seats at an event, or whatever it is. That’s what this is all about and that’s the exciting part of it” [17:39]  “You have to think in the viewer mindset of ‘what’s in it for me’. The more success you’ll have with creating video ads like that for your potential clients.” [43:59]  “Yeah you might upset a client or two along the way but don’t let that stop you and don’t tell yourself that you’re not cut out for this because it happens to all of us.” [48:29]  Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Kevin Anson online  Download the Video Formula Cheatsheet 7 Figure Ads - Broadcast Channel  VidTao - YouTube Ads Made Easy Follow Kevin Anson on Instagram | Facebook | Twitter | TikTok Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.  Key Takeaways You need space to grow your business Hire someone else to do the busy work so you can focus on generating more money Be authentic online so as to attract the right clients About Jill Wise Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them. In This Episode  How Jill makes money and what it looks like today compared to early in her career [4:48] Thinking differently about the hours you work [8:36] What Jill removed from her workload and how she manages her time [12:25] Your team needs to be thinking about their time and how they fit in your business  [18:59] How to stop pitching yourself and have people come to you [26:13] You need to attract the clients you want to work with [31:56] Build your authority in order to charge more [34:01] How to improve your sales calls [37:02] Where to find Jill and some of her freebies on offer [42:27] Quotes “If you can really look at what it is that you’re doing today and where you’re wasting time, I can bet that you can cut time out… That’s how I got down to taking Fridays off because I realized I don’t need to do certain things.” [10:26] “All of my clients I would invite over to my house for a party, and we’d have a great time. Like, that’s important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they’ll like, and then you can start to strategically curate this character of you. So, it’s you, it’s authentic to you, but it’s just the parts of you that they need to see.” [33:09] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group   Find Jill Wise online  Follow Jill Wise on Instagram | TikTok | Pinterest Learn the 4 Steps to Profit with Jill Wise Snag Jill's 6 Figure Schedule Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today I talked with Jude Charles on the value of road mapping, or blueprints (as we call it at Studio Sherpas) and the win-win this method is for both you and your client. Jude walks through how he went from charging $400 for one of these road mapping sessions to a massive $17,000. We also talk about how Jude combats imposter syndrome and gives himself the confidence to charge $17K by using his previous clients' feedback. Key Takeaways  Road mapping gives the client confidence in your work before you start Road mapping also helps you see if the client is a good fit for you Remind yourself of the value you have created for others Put your mind to it and you can’t be stopped About Jude Charles For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. In This Episode  How Jude’s high school teacher changed the course of his life [4:29] Jude's business model of charging to roadmap a project first [10:04] How Jude increased his rate from $400 to $17K [14:32] It’s a win-win when you charge for road mapping or blueprints [18:54] The Video Blueprint Method [27:32] Jude’s new mission at the end of the year [29:09] Courage in your business [34:38] How Jude has the confidence to charge what he does [37:08] You can’t be stopped [42:59] Where you can find Jude online [47:02] Quotes “Your clients aren’t paying you to do video production. They’re paying you to lead them through the process.” [25:16] “For those of you who are probably thinking, “Should I really be charging for a plan of some sort?” it's also important for you to interview the client. They may not be the right fit for your business.” [25:43] “You can operate out of a place of fear or a place of courage. The reason I’ve gotten to $17,000 for road mapping or 6 figures for a project is constantly stepping into courage even when I don’t believe.” [36:56] “People like to ask, “What if it fails?” What if it doesn’t? Instead of, “What’s the worst that could happen?” What’s the best that could happen? [39:59] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Video Blueprint Method Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Jude Charles online  Follow Jude Charles on Instagram | Facebook | Twitter Roadmapping Strategy Session Dramatic Demonstration, by Jude Charles Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today I celebrate 300 episodes with a look back at 5key things I’ve learned over the last few years doing this podcast. These 5 principles have got me through some of the toughest times in my life and have taken my business from 5 figures to 7 figures. I know they’ll help you too, no matter where you find yourself on the journey. Thank you to all who have been listening. Whether you’ve heard 300 episodes or 3, I hope this podcast has helped you grow your business in some small yet significant way. Key Takeaways Don’t wait until you know everything to start; just start and you’ll learn as you go. Being honest and vulnerable in your business will pay off in the end. You can’t go wrong if your mission is to help people. In This Episode Five things I’ve learned over 300 episodes [6:41) Getting clear on your mission will help you stay focused (8:50] Authenticity is life-giving [14:25] The best way to build a business is to give [21:03] Community is everything [27:52] You need to launch in order to learn [33:19] Quotes “Without knowing who you really want to serve, who you find fulfillment in, and then understanding what is it that they need – how can video help them (or whatever line of work that you might be in) – when you can know those things then you have a mission.” [12:47] “Newsflash! The only secret sauce is you. Everybody can find all the things that they want on YouTube… for free.” [26:15] “Go ugly early. Don’t wait until your website is done. Don’t wait until you’ve got the perfect email funnel. Don’t wait until you’ve got your favorite logo. Don’t wait until your demo reel is finished and perfect. Ship it, stop holding back, stop not doing the thing that you feel really called to do because you want it to be perfect.” [36:31] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

“It was the best of times, it was the worst of times…” Today we learn how to tell great stories with author and film & TV writer Margot Leitman. Margot tells us what needs to be in every story for it to be engaging and relatable. Knowledge that will help you not only when marketing your own brand but also when creating projects for your clients too.  Key Takeaways Your story should have a beginning, middle, and end. Don’t ignore the process; the process is where the story is. Universal themes help your target audience engage better.  About Margot Leitman Margot Leitman is the author of the best-selling book LongStory Short: The Only Storytelling Guide You’ll Ever Need, What’s Your Story? & Gawky: Tales of an Extra Long Awkward Phase. She has written for DreamWorks TV, the Hallmark Channel, and the Pixl Network and worked for "This American Life" as the West Coast story scout.  She is the founder of the storytelling program at the Upright Citizen's Brigade Theatre and is a five-time winner of the Moth Storyslam and a winner of the Moth Grandslam, receiving the first ever score of a perfect 10. She travels all over the world teaching people to tell their stories.  In This Episode When Margot realized she was a storyteller and how she manages her time [7:11] The bonus of writing non-fiction over fiction [9:58] Components of telling a great story [12:11] The best way to structure your stories [24:01] How Margot helps businesses tell better stories [26:13] How Margot created the job of storyteller for herself [28:23] What every story must have so people can relate to it [31:09] People like to hear the results, but the process is where the story is [36:45]  Quotes “How can you get the most amount of information out but in a short amount of time, so a big thing is to not over explain.” [13:02]   “Have you gotten an emotional response from your audience? Then you win. If you’ve left no room for a response, then that’s not effective storytelling at all.” [17:15] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Margot Leitman online  Follow Margot Leitman on Instagram | Twitter | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!