Grow Your Video Business with Ryan Koral

Today on the show I talk media exposure with Stephanie Lee! Stephanie is an expert media strategist and shares so much wisdom on getting compelling stories into the media. Most of us think that high profile media coverage is something outside of our reach and is reserved for celebrities or billionaire business owners. In reality, top-tier media coverage is a serious possibility for you and can be an absolute game changer for your business. The media is always hungry for a compelling story. All you have to do is tell your story in the right way and to the right people! Key Takeaways Use Stephanie's "Pitch Like a Pro" framework to develop a popular, relevant, and original story from your life that people will want to share. Media attention has a snowball effect for your business. It continually leads to bigger and better opportunities which then compound into even bigger and better ones in the future. Start gaining traction in the media by telling the right story to the right people. About Stephanie Lee Stephanie Lee is a media strategist and founder of Clout Monster, where we teach entrepreneurs, creatives, and businesses how to get top-tier media attention and exposure. In This Episode [0:00] Welcome to the show! [4:29] Meet Stephanie Lee [7:27] Finding your voice [15:04] The importance of media attention [22:49] The nature of visibility and the press [29:17] Getting noticed and being confident in your value [37:18] "Pitch Like a Pro" Framework [47:11] Practical next step [48:48] Connect with Stephanie [50:57] Outro Quotes "This is an industry of credibility, right? People like to work with people they know, like, and trust." - Stephanie Lee [18:49] "The nature of visibility and press, you know, the more press you get, the more visible you get and naturally the more opportunities open up." - Stephanie Lee [22:59] "you can't deny the network effect that having press and being so visible gives you because all of a sudden people want to talk to you and when you know more people, that opens up more opportunities. That just leads to growth." - Stephanie Lee [25:07] "The easiest way that I tell everybody to make your story original is to make it a personal story, right? When you talk about yourself, you talk about your own backstory, your own unique circumstances and lessons that automatically makes it original, even if, like, the takeaways are, you know, not entirely original, but there's so many universal, applicable lessons that the reader will still be able to find valuable." - Stephanie Lee [44:18] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Follow Stephanie Lee on Instagram | Twitter Read Cloutmonster's Newsletter Stephanie's exclusive behind-the-scenes look at a REAL pitch Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes page What's your question for the podcast? Share a video or audio response! If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On today's show I want to share from my heart something that is deeply important to me - community. This is one of the major factors that drives what we do here at Studio Sherpas. We all need healthy, thriving community in our lives. It's the reason I'm where I am now. Community is where you can be yourself, celebrate your wins, and most importantly have people who care about you to carry you when times get too difficult to keep going alone. We all reach those times in our lives and businesses where we just don't know what to do or how to move forward. In those moments we need strong and loving people around us to help carry us to the other side. Find your people, it will change your life for the better and you won't regret it. Key Takeaways Find your people - this is how we are wired to thrive. By yourself you won't go as far as you can when in a strong community. Don't allow the scarcity mindset to limit you or affect the way you view others. The work you do is important. You can't do it sustainably without a strong business and a healthy community. In This Episode [0:00] Welcome to the show [3:59] The importance of community in Ryan's life [17:05] Launching Studio Sherpas [23:38] About the Studio Sherpas community [27:32] 10X Filmmaker [36:41] Outro Quotes "When I think about what I do today and what brings me life today, it's this, it's this word community." [7:52] "In my heart of hearts, I really think that we were designed for community." [24:56] "Because here's the thing. Like if you don't have a good business, you can't do this work for for a long time. And I just believe so much that the stories we're telling, the stories that we want to tell, the way that we're helping our clients, the way that we're doing that through video, it's so important. It's like some of the most important work that exists." [25:42] "Content, coaching, and community, I think those things can propel your business into the next stage and honestly make it more enjoyable." [30:12] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Sign up for 10xFILMMAKER Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today on the show we take a bit of a scientific look at one of the most valuable tools for generating new clients - referrals. Stacey Brown Randall has developed a system for building your business into one that thrives by using client referrals, all without ever having to awkwardly ask for them. Once you are able to capitalize on good, quality referrals you will realize just how much impact they can have for your business while investing very little time. This healthy system of referrals can be your key to developing a more sustainable business than you have ever had before. Your clients are human beings, if you treat them with the care and respect that they deserve and be intentional with your relationship with them, then you will develop sincerely loyal referral sources that feel good about referring you. Key Takeaways Referrals can be your most valuable and time-efficient source of new clients. Develop a referable client experience that goes beyond the work that you provide to make people want to refer you. Focus on impacting how your referral sources feel about you. Create reasonable and effective touch points to foster healthy relationships with your referral sources. About Stacey Brown Randall Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast, and national speaker. Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She received her Master's in Organizational Communication and is married with three kids. In This Episode [0:00] Welcome to the show! [4:03] Meet Stacey Brown Randall [5:06] Stacey's business background [16:32] The value of a successful referral system [24:26] Making the referral process feel genuine and natural [27:17] The science of referrals [31:15] Setting up your business for referrals [35:41] Key referral tactics [42:55] How to start a healthy relationship with your referral sources [47:29] Connect with Stacey Brown Randall [49:23] Outro Quotes "I know everybody can do anything for a short amount of time. But I needed something for longevity." [9:59] - Stacey Brown Randall "To get to a point where a client would actually want to refer you, it's not just the work you produced, because if it were just the work you produced, every single client you've ever had that you've done great work for would be referring you." [32:45] - Stacey Brown Randall "When we can impact how our referral source feels about us, we've then earned the opportunity to direct how they think about us." [39:40] - Stacey Brown Randall "Here's the number one question people need to ask themselves. Do I believe that I should take care of the people who take care of my business? And if your answer to that is yes, then you probably need a plan in place to actually show them that gratitude." [41:12] - Stacey Brown Randall Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the 5 Day Grow Your Video Business Challenge Join the Grow Your Video Business Facebook Group Find Stacey Brown Randall online Stacey Brown Randall's Podcast Connect with Stacey on LinkedIn Follow Stacey on Instagram | Facebook Free, On-Demand Webinar: Referral Ninja Roadmap Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On today's show I talk with my good friend Linda Fogg-Phillips about effectively creating habits. Leveraging habits in your life, the correct way, can be so valuable to building the business and life that you truly want. Linda has developed a super simple system for creating habits that stick and have lasting impact while exerting almost no willpower. It all starts with small intentional decisions that act as seeds which naturally grow into life-changing habits. With this system you can maintain a positive mindset in almost any situation and become an unstoppable force in this world! Key Takeaways Use the ABCs of the tiny habits system to establish an anchor moment, attach a tiny behavior to that anchor, and then celebrate every successful step. Rewards do not create habits. The positive emotions connected to instant celebration builds habits. Embrace the Maui Habit into your everyday life. Through specificity engineer routines that are built on habits and will grow your business into what you want it to be. About Linda Fogg-Phillips Linda's work focuses on behavior change and habit design. She is the Director of Tiny Habits® Academy, which offers courses that teach individuals and professionals how to create habits quickly and easily… without relying on willpower. As the mother of eight children, Linda has had her own behavior change and habit design laboratory for 37 years. She has a master's degree in Health Promotion and Exercise Physiology. Linda is the host of the soon to be launched podcast, Pearl Habits; Creating beauty and positivity from life's challenges. Linda has spent over 33 years studying health behaviors, including nutrition, fitness, and mental health. Her mission in life is to help others live a happier and healthier life by creating sustainable lifestyle behavior changes and habits that positively impact health. She has virtually coached over 15,000 people worldwide. She is recognized by the American Council on Exercise as an expert in virtual coaching, habit formation and behavior change. She is a contributing author and expert for the ACE Behavior Change Certification Program. Linda is an international author, public speaker, and consultant. She is the author of two books about understanding the online behavior of adolescents; Facebook for Parents and Facebook for Educators. Linda is a featured social media and family health expert in the media and in publications such as the New York Times, CNN, ABC, CBS, Fox and NBC. During 2009 - 2013, Linda was the adolescent behavior expert and online safety consultant for Facebook, Inc. Linda was commissioned by Facebook to write their first Facebook Online Safety Guide for Educators. Linda is a regular guest lecturer at Stanford University. In 2015, Linda was crowned Ms. United States of America Woman of Achievement. In 2018 she was awarded the title Women of Achievement Legacy Queen, which is a lifetime designation. In This Episode [0:00] Welcome to the show [4:26] Meet Linda Fogg-Phillips [7:59] Linda's story [11:40] The ABCs of the Tiny Habit system [24:52] Overcoming the awkwardness of celebration [29:12] Myths regarding habit creation [34:56] Applying habits and routine to your business [40:07] Living with a positive mindset [43:58] The human behavior behind the Tiny Habits system [52:24] The habit every business leader should create [55:22] Connect with Linda [57:16] Outro Quotes "Rewards do not create habits. Rewards are great, but it's the instant attachment of a positive motion that creates a habit." - Linda Fogg-Phillips [15:15] "The behavior needs to be so tiny that there's no resistance to doing that behavior and there's no willpower or motivation needed." - Linda Fogg-Phillips [21:51] "The reality is it's our emotions that create habits and so tapping into those emotions to use them positively to create the life that we want is really key." - Linda Fogg-Phillips [34:39] "The number one thing that's most important about habit formation is confidence. The confidence that you have the ability to make changes in your life and you have a systematic approach that actually works.- Linda Fogg-Phillips [39:17] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the 5 Day Grow Your Video Business Challenge Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Linda Fogg-Phillips online Free 5-Day Tiny Habits program Tiny Habits Coach Certification training program Pearl Habits with Linda Fogg-Phillips Follow Linda Fogg-Phillips on Instagram | Facebook Connect with Linda Fogg-Phillips on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today on the show I have a wonderful conversation with my good friend Cliff Ravenscraft. Cliff has been able to build a very successful and fulfilling life and is passionate about helping you do the same. One of the most important aspects in order to thrive is your beliefs. Every belief has a consequence and collectively they dictate everything about your life, yet so often we pay very little attention to them. In this episode, Cliff explains how to become aware of these beliefs and empower yourself to be intentional with what you believe. Dream big, and never stop dreaming. You are able to live a life that is far more than you can imagine. Standing on the correct beliefs will be what propels you into living that dream life. Cliff also shares his secret 10 step process to achieve ANY goal, guaranteed. Don't let anything hold you back from living your life to the fullest! Key Takeaways Every belief has a consequence. Discover your beliefs and manage them properly to serve you well. Never stop dreaming and growing. Diligently follow Cliff's 10 step formula to achieve any goal. About Cliff Ravenscraft Cliff Ravenscraft is a Life Transformation Expert available as a business mentor, a professional coach and a motivational speaker. He has learned what is necessary to create change that lasts in mindset and human behavior and applied it to every area of his life. He built an online business where he became the world's leading authority on podcasting. He is personally responsible for training more than 40,000 people on the successful launch of their podcast. In September 2017, he made a decision to shut down 100% of all income streams from a half a million dollar per year business, so that he could focus all of his work time, effort and energy on what he felt most passionate about doing in the world. Today, he is now experiencing greater fulfillment and profitability than he ever dreamed imaginable. Professionally, Cliff coaches others where he has the incredible honor of going on a journey with his clients, as they CREATE the life of their dreams. In This Episode [0:00] Welcome to the show! [3:54] Meet Cliff Ravenscraft [5:37] Cilff's journey to where he is now [10:11] The mental challenges of stepping into something new [18:27] Overcoming financial hurdles to reach your dreams [22:36] Managing your beliefs [36:23] Setting the right goals [46:09] The 10 steps to achieve any goal [1:01:38] Finding true joy in life [1:03:48] Connect with Cliff [1:11:16] Outro Quotes "The reason why people get stuck inside of the cage that they're in is because they can't see their life, they can't imagine, they can't dream about what life would be like." Cliff Ravenscraft [25:15] "If you're already dreaming, don't quit your daydream. And also don't quit your day job just yet." Cliff Ravenscraft [26:26] "What you believe unequivocally determines how you will think and feel about any topic." Cliff Ravenscraft [27:16] "There is no joy in the achievement of goals. The true joy is the pursuit of something worthwhile." Cliff Ravenscraft [1:02:01] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Sign up for the 5 Day Grow Your Video Business Challenge Find Cliff Ravenscraft online Get your free session from Cliff's Free The Dream Online Course titled "All Beliefs Have Consequences" Follow Cliff Ravenscraft on Instagram | Facebook | Twitter Connect with Cliff Ravenscraft on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

The show today is a very special show where I take some time to reflect on all that has gone on in my business journey in 2022. We talk about it all: the wins, the losses, things that I have learned, and things that I'm excited about for this upcoming year! I love to sit down like this to evaluate all that is going on and find clarity on how to move forward. My hope for you is that you would take what is happening in my journey and learn from both my mistakes and my successes. I want to challenge, encourage, and inspire you to build the thriving business of your dreams. You have what it takes to build the business that will support the life that you want to live and bring true fulfillment to you! Key Takeaways Build the business of your dreams, not one that you become a slave of. Learn from hard times and take advantage of them as opportunities to propel you to greater heights than ever before. Create a strategy for growth and a specific plan to execute that strategy well. Fewer, yet more impactful, goals are far better than many scattered goals. In This Episode [0:00] Welcome to the show [2:55] Wins from 2022 [14:12] The biggest challenge of 2022 [27:08] More wins [33:47] What I learned in 2022 [48:52] What I am most excited about moving forward [56:40] Outro Quotes "If I've been able to build this kind of a business over the last 18 years, there is hope for you." [05:15] "Number one: Don't just rely on social media... The other part of the strategy, at least right now (for you) probably, you need to be out meeting people." [22:30] "The best way, the fastest way for you to get momentums is to be in the presence of other people." [23:24] "Having a strategy to reach out to past clients and to say, "Hey, let's have conversations around what your strategy is for next year," again stay top of mind, add value, that was one of the best things that we did." [25:10] "I think it's great to have really big goals - big, hairy, audacious goals (BHAGs). I think it's good to have those, to dream about that kind of stuff. But at the end of the day, when I look at the end of this year, without me having to work 60 hours a week, what can I get done? [35:37] Links Add guest links they shared in the interview form as well as any pertinent links shared during the interview FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On today's show we talk with Matt Clark about overcoming mental and emotional roadblocks that are hindering both yourself and your business from being all that they can be. Matt shares personal stories from his heart, and his research in psychology, to walk through overcoming the imposter syndrome that will sabotage your success and fulfillment. Overcoming this and fixing the lens through which you view the world will change everything in your life and business. Don't let these things hold you back any longer. You have what it takes to reach higher than your highest goals and close the biggest deal of your video production career. Key Takeaways Be honest with yourself to come to a point of clarity in your mindset. Do what it takes to fix your perspective of yourself and the world. Value and honor yourself so that you can confidently charge what you are truly worth. Follow Matt's framework to believe in yourself and see your business succeed. About Matt Clark Matt Clark is a Speaker and expert Team Strategist. His focus on the neuroscience of belief formation and core belief transformation, coupled with his experience as a NASCAR championship Pit Crew Coach for drivers Jeff Gordon and Jimmie Johnson, gives him a unique perspective on mindset and performance. Matt understands the challenges of imposter syndrome, developing leaders, building teams and achieving results in an extremely competitive environment. His passion is to help high performers build a championship mindset as well as helping business leaders develop teams that drive performance. Along with doing time as an on air analyst for FOX Sports1, Matt has presented at conferences for AIRGAS International, CORNING USA, S&D Coffee, Grand Canyon University. He's also appeared on numerous podcasts including Fireprenuers, the 80/20 Podcast, Indie Pods Unite, the Joe Soto Show and Tenaciously Human. His personal and professional journey has given him valuable insights and experience on life and business. In This Episode [0:00] Welcome to the show [2:47] Meet Matt Clark [4:45] A quick fun story [6:44] Matt's personal journey [13:45] The moment of realization that changed everything [21:58] The importance of recognizing the imposter syndrome [25:13] Keys to unlocking your potential and overcoming the imposter syndrome [37:57] The power of the subconscious [43:39] Monitoring the inputs of your mind [57:33] Connect with Matt Clark [58:31] Outro Quotes "What I consider success nowadays is building strong relationships and empowering people to unlock the potential." - Matt Clark [4:16] "If you have experienced trauma, and it's not your fault, you have to forgive yourself" - Matt Clark [34:32] "I want people to be released from, hey, I'm not enough to like, you know what, I am enough." - Matt Clark [37:45] "Let's start with the things that people see in us that are good." - Ryan Koral [54:48] "The stories we tell ourselves are the lives we live out and our beliefs drive our destiny." - Matt Clark [57:09] Quotes "What I consider success nowadays is building strong relationships and empowering people to unlock the potential." - Matt Clark [4:16] "If you have experienced trauma, and it's not your fault, you have to forgive yourself" - Matt Clark [34:32] "I want people to be released from, hey, I'm not enough to like, you know what, I am enough." - Matt Clark [37:45] "Let's start with the things that people see in us that are good." - Ryan Koral [54:48] "The stories we tell ourselves are the lives we live out and our beliefs drive our destiny." - Matt Clark [57:09] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Matt Clark online Follow Matt Clark on Instagram | Facebook | Twitter Connect with Matt Clark on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You'll even get a little insight into why this podcast exists. A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible. Key Takeaways Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort. Use your podcast to build trust with prospective clients and set your business apart from the competition. Structure your podcast for the specific goal that you have for it. Market your podcast effectively so that the correct people find it. About Danny Ozment Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can't wait to tell the world about you. Danny's refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group. He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine. Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he's not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you'll launch and grow a podcast that will impact the world. In This Episode [0:00] Welcome to the show! [3:01] Meet Danny Ozment [5:10] Danny's most rewarding experiences with podcasting [12:08] Using a podcast to market your video business [20:38] How to efficiently and successfully produce a podcast [35:29] How a podcast influences future clients to trust you [38:12] Structuring your podcast to meet your specific goals [44:58] Marketing your podcast [48:06] Connect with Dan [51:00] Outro Quotes "By helping people get these stories out, get these conversations out, that I was reaching now thousands, tens of thousands, millions of people." - Danny Ozment [7:03] "Often the listeners to a podcast build a relationship that is similar to a friendship with the host." - Danny Ozment [18:38] "It is the disease that entrepreneurs all have, it would just be quicker if I do it myself. That's a lie." - Ryan Koral [31:50] "That is the way: being an expert, borrowing audiences and bringing them back to your podcast, and then also working with your current audience." - Danny Ozment [47:00] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Danny Ozment online Danny's Company: Emerald City Productions Download "Your podcast Roadmap" Follow Danny Ozment on Instagram | Facebook | Twitter Connect with Danny Ozment on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dream of. We also get a special sneak peek into Madelaine's specific and well-defined goals for the upcoming year! Key Takeaways Utilize passion projects to develop a community and gain traction. Thoughtfully consider a two-fold marketing strategy that plans for both the present and the future. Get in the "reps" in your field to gain expertise and influence. Build a creative community and healthy network for long-term success. Craft a specific, well-defined, and achievable plan for your business. About Madelaine Anderson Madelaine is the co-founder & creative director of Talus Films, a full-service production company that specializes on video & film rooted in storytelling & adventure for mission/purpose-driven brands, organizations, and individuals. We're passionate about leaving the world a little better than we found it and donate to have trees planted to aid reforestation efforts for every project we work on and produce. Madelaine is passionate about using video to tell stories, amplify voices and messages, and help others build awareness of their work. Madelaine wears many hats in the film world including producer, creative director, production designer, and actor. When she's not in front of or behind the camera, she can be found hiking, camping, or backpacking her way through a National Park, traveling the US or internationally, hanging out with her husband, young daughter, and pup, or training as an aerialist on silks. In This Episode [0:00] Intro [2:55] Meet Madelaine Anderson [3:43] Madelaine's background [6:48] Managing creativity and business [13:23] Game changers for Talus Films [17:53] Developing a passion project to build community [21:04] Landing jobs consistently [31:56] Why story matters [39:19] Preparing for potential future challenges [42:01] Future-casting and setting smart goals [48:16] Connect with Madelaine [49:24] Outro Quotes "So much of how we approach people and talk to people is very much, you know, just grounded in humanity so it doesn't become about the sale." - Madelaine Anderson [21:30] "It feels like a long game sometimes but all of those different relationships start to build up into something that then becomes a pipeline that you can rely on." - Madelaine Anderson [22:13] "Don't let them try to guess what you are, right? Craft the story, take control of the narrative as you're leading them in your website, or your social, or your Vimeo account, or wherever. Let them know what it is that you care about the most. - Ryan Koral [38:08] "Your passion doesn't mean that other people aren't passionate about telling that same story." - Madelaine Anderson [40:37] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Madelaine Anderson online Connect with Talus Films on LinkedIn Follow Talus Films on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Rocket Fuel, by Gino Wickman

Today on the show we look at the value of incorporating the human touch when dealing with clients. Your relationship with a client starts far before most think it does and should last far longer than the duration of your project with them. We talk with Katrina Scarlett about what this relationship should look like and how to capitalize on referral marketing to leverage this infinite cyclical loop and ensure future business with your clients while also turning them into a customer generating system that lands new clients! Key Takeaways The customer service journey is not simply about the purchase, it is an infinite loop that is full of opportunity and potential. Find ways to add value to your clients through what you offer rather than resorting to discounts. Leverage your current customer base to not only strengthen your relationship with them, but also to generate new clients. Shift the heart of your business to be about the service that you are able to provide for people and the value that you add to their lives, the revenue is just a means to achieve that goal. About Katrina Scarlett Katrina Scarlett is the founder and CEO of Scarlett & Co. — a company that helps businesses create lasting legacies of raving, loyal fans through their mind-blowing customer experience. With a background in the luxury hospitality industry and years of providing tech and integration support to high-level business owners, Katrina has a unique ability to view digital business from a customer-centric lens. Knowing how automated and impersonal the digital business world can be, she is on a mission to bring customer experience and the human element to the forefront of online businesses. In This Episode [00:00] Welcome to the show [06:09] Meet Katrina Scarlett [07:42] What Katrina is all about [10:11] Avoid this purchase-centric mindset [12:46] The customer service loop [18:08] Practical ways to keep the cycle moving [23:09] Leveraging your current customer base [38:09] Dealing with difficult client interactions [55:54] How to connect with Katrina [58:11] Outro Quotes "I'm on a mission to help people bring the human element back into, or into, online business." [7:43] "You have to think about your customer journey and the customer experience that you're offering in your business as an infinite loop." [13:31] "I have one rule for myself every single day and it's doing at least one thing as an act of service for somebody else that's not on my to-do list. [35:03] "We don't get better as human beings when we just avoid conflict." [42:54] "Once you can get really clear on who you serve, but as well who you don't serve, you will save yourself a lot of heartache. [46:35] Links Add guest links they shared in the interview form as well as any pertinent links shared during the interview FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Dive into the Mastermind Group Check out the all new Coaching Community Find Katrina Scarlett online Follow Katrina Scarlett on Facebook Get the complimentary guide: "5 Customer-Centric Emails Every Business Needs In Its Arsenal to Create Raving, Loyal Fans" Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned The Go-Giver, by Bob Burg The 5 Love Languages, by Gary Chapman The Five Languages of Apology, by Gary Chapman & Jennifer M. Thomas