

The Social Strategist
Michelle Gifford
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Episodes
Mentioned books

Aug 24, 2021 • 20min
Ep 139 Let God Be Your Business Partner
How do you let God be your business partner? Tune in to hear the 3 ways you can let God be more involved in your business and WHY you should! In my 15 years of business, all of it has been God-driven. I love that feeling of succeeding because I know I'm serving how God wants me to and am in a place where God can use me to make the world a better place. If you want to feel that energy from working and growing your business, listen to this episode to see how you can feel that way more often. There's still time to join my Instagram challenge! Text "Instagram" to 951.309.7885 to join. Website: https://iammichellegifford.com/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-ways-to-let-god-be-your-business-partner/

Aug 17, 2021 • 16min
Ep 138 The 30 Day Instagram Experiment
Want to do my 30-day Instagram Experiment with me? I recently created a new Instagram account @michelleteachesinsta and I'm going to see if I can grow this account faster in 30 days than my main Instagram account has grown over the past month using 3 strategies. Tune in to find out what the 3 strategies are! If you want to try out this experiment with me, follow these next steps: 1. Follow my two Instagram accounts: https://www.instagram.com/iammichellegifford/ https://www.instagram.com/michelleteachesinsta/ 2. Sign up for my FREE Rock the Reels challenge: https://iammichellegifford.com/rockthereels 3. Text "instagram" to 951.309.7885 to join my text party! I'll be sending tips and encouragement to everyone who is on this 30 day experiment with me! I hope to see you in my texts! Luvs, Michelle Get the full podcast show notes and transcript here: https://iammichellegifford.com/try-my-30-day-instagram-experiment-with-me/

Jul 20, 2021 • 20min
Ep 137 Why You're Not Growing On Instagram
Are you feeling frustrated with Instagram from time to time? I know, I know. Sometimes it doesn't seem fair, but I've got the 3 secrets to how you can use Instagram to your advantage. Check out the 3 reasons why you're not growing on Instagram and what to do instead. Ready to grow on Instagram? Text "money maker" to 951-309-7885 Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-reasons-why-youre-not-growing-on-instagram/

Jul 13, 2021 • 18min
Ep 136 My 3 Reels Ideas To Do Today And How To Add Video To Instagram
Have you heard? Instagram is changing to a video sharing app. Don't panic. You don't have to do all video, but it's a good idea to try some video out--like reels. 3 Reels You Can Do Today: 1. Fast Motion 2. Teaching Something 3. Reinvent Listen to the episode to find out how to create these three reels! Rock the Reels Challenge: https://iammichellegifford.com/rockthereels/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-reels-you-can-do-today/

Jul 6, 2021 • 27min
Ep 134 Making Sense Of The Algorithm
How are you feeling about Instagram right now? Is it working for you? If you ever feel frustrated with how Instagram works, this episode is for you, sister. I break down the three algorithms Instagram has: - The Feed - The Explore - The Reels Instagram has an equation for each of these three tools and once you understand them better, you can use them to spread your brand and turn your business into one built to last. Check this episode out and follow me on Instagram for more tips and tricks on how to have a successful biz: https://instagram.com/iammichellegifford/ Website: https://iammichellegifford.com/ Instagram Blog Article: https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works Get the full podcast show notes and transcript here: https://iammichellegifford.com/making-sense-of-the-instagram-algorithm/

Jul 6, 2021 • 15min
Ep 135 The Truth About Growing A Business No One Is Talking About
This episode is a hard conversation! Are you ready? I had to bring this up because there's so many people out there trying to make running a business sound way easier than it is. Running a business is HARD. And if it feels hard then you are doing it right. Here are the 5 truths you need to know about running a business. Instagram: https://instagram.com/iammichellegifford/ Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-truths-about-growing-a-business/

Jun 29, 2021 • 17min
Ep 133 How to go LIVE on Instagram and not feel dumb
Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-a-killer-instagram-live/

Jun 22, 2021 • 19min
Ep 132 Instagram Pays YOU to go LIVE! Badges and what this means for you
Did you hear Instagram is paying you to go live? It just released a new feature called Badges, where if you use them, you will get paid for it. What! Yes, it's real. (I double checked with my lawyer.) Badges are a way for you to make money from your audience every time you go live. If you enable badges on your live, your viewers have the option to purchase 1-3 stars through your video. Instagram is offering 3 milestones to reach as you use the badges on your lives. Go here for more information: https://techcrunch.com/2020/10/20/instagram-rolls-out-fan-badges-for-live-videos-expands-igtv-ads-test/#:~:text=Instagram%20is%20today%20introducing%20a,comments%20and%20show%20their%20support. Find out why people would even want to buy the stars and how this is genius of Instagram for creators. Follow me on Instagram: https://www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/instagram-pays-you-to-go-live/

Jun 15, 2021 • 22min
Ep 131 What It Really Takes To Add A Membership To Your Business
Are you wondering about creating a membership for your business? There's so many benefits to having one, but there's 3 I will share with you: 1. Consistent Income 2. Deepens my connection with my audience. 3. Strengthens my community where my people can collaborate with one another. My Money Makers membership program is through the app, Channels, created by Marco Polo. I love it so much better than a Facebook group! Channels is putting on a free webinar where you can learn about how it could work for you and your business. Go here to learn more: https://join-channels.marcopolo.me/evolutiononlinecoaching?utm_source=advisor&utm_medium=referral&utm_campaign=Michelle&utm_id=evolutionofcoaching Or text "channels" to 951.309.7885 to get more info! Follow me on Instagram: https://instagram.com/iammichellegifford/ Join Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-reasons-why-you-should-have-a-membership-in-your-business/

Jun 8, 2021 • 19min
Ep 130 How To Create A Killer Brand From Start To Finish
How confident do you feel about your brand? How clear is it so your audience can understand how you serve them? If you want a little more confidence and clarity in your brand, you've come to the right place. In this episode, I'll go over the 5 steps on how to create a killer brand from start to finish that will help you create a business built to last. These same five steps are what I use for my clients who hire me to do their brand strategy. My clients always feel way more confident and legit after working with me. I'd love for you to be next! If you sign up for my brand strategy services this month in June you will get $1000 OFF! Go to https://iammichellegifford.com/services to sign up! I'm also doing a sale for my Showit website templates where you can get $200 OFF if you'd rather want a fresh new website that is professionally made where it will attract and convert your audience within seconds of being there. Go to https://iammichellegifford.com/showittemplates to catch this deal! Follow me on Instagram: https://instagram.com/iammichellegifford I just started a live Instagram show called "The Biz Mom Show" where I talk all about how we can be moms and run a business (and the craziness of it). Join me for my next show this Thursday at 8:30 a.m. Pacific Time. We will have so much fun together! In my last episode we talked about a summer schedule for our kids. Does it feel too soon to have your kids home from school or is it just me? Since Covid happened, it kept my kids home for most of the year and now they're home for summer break! But I know it will be so fun. Plus, I created these summer schedule worksheets that you can use for your kids. If you want these summer schedule worksheets, text "summer" to 951.309.7885. I am so happy you are here! I love to grow my biz sister community, so if you feel like a friend needs this episode, please share it with them! Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-a-killer-brand-from-start-to-finish/