The Social Strategist

Listen to this special episode with my dear friend Mackenna Rowley, owner of Piep. She took this family-owned business and made pivot after pivot, turning it into her dream business. Find out the effects Covid had on Mackenna's business and how she kept moving forward even when she wasn't sure things would work out. There were moments where she wondered if they would reopen, but she kept. moving. forward. Now, she has an incredibly successful business and even just launched a new program for plant lovers, which you can learn all about in the episode! Follow Piep on Instagram: www.instagram.com/piep.co/ Follow me on Instagram: www.instagram.com/iammichellegifford/ Piep's website: www.piep.co Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-turn-a-pivot-into-a-dream-business/

Are you tired of not knowing what to post on Instagram? Or not knowing what to write about on your blog? Good news, my Core Content Code helps you learn how to blend the two together where they help each other and turn your business into one built to last. Step 1: Choose your core piece of content. Step 2: Choose your secondary piece of content. Step 3: Stretch the content onto social media. Step 4: Use your content topic to start conversations. Tune in to learn more about what these steps mean and how you can use them in your content creation. My Core Content Code: https://iammichellegifford.com/corecontentcode Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-great-content-last-longer/

Have you heard of my Iceberg Principle yet? I've talked about it before, and it's on my Instagram and website. It's this principle explaining the 5 layers of your business. If you have these 5 layers, or follow these 5 steps it'll help you create a business built to last. 5 Steps to Spending Less Time on Social Media: Step 1: Know Your Brand Step 2: Customer Journey Step 3: Email List Step 4: Website Step 5: Content Strategy If you want help on how to get started in these 5 steps, text "quiz" to 951.309.7885 I opened Money Makers if you want to get on the waitlist! Text "money makers" to 951.309.7885 if you want to join this amazing group of women and get specialized business tips from me! Follow me on Instagram: http://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-spending-less-time-on-social-media/

3 Lies to Stop Telling Yourself Now: 1. I can't be a good mom and run a business. 2. It's selfish to do the things I love (like run a business). 3. My little business isn't that big of a deal. These are all lies and they are keeping you from reaching your business dreams! In this episode, I'll teach you how to stop telling yourself these lies AND to replace them with the three pillars you need for a built to last business. Take this free quiz to help you know what next step to take in your business: https://iammichellegifford.com/builttolastquiz OR text "quiz" to 951.309.7885. Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-lies-to-stop-telling-yourself-now/

Are you feeling burnt out? Are you tired of showing up on Instagram every day in order to make money? Are you ready to make a business shift but not sure what next step to take? Biz sister, I'm here for you. Find out what shift you need to take to have your built to last business. 3 frameworks you need to build a business that lasts: 1. Confidence in your role as messenger and clarity in your message. 2. Solid foundation for your built to last business 3. Content Strategy that makes sense for you and your business. 4 benefits from having a business that lasts: Benefit 1: A business that's sustainable to manage. Benefit 2: Clear message on a platform you own. Benefit 3: A purpose to every post. Benefit 4: You will be established as the expert using your core piece of content you create regularly, at least once a week that your audience can rely on. Here's a freebie for you! Go to www.iammichellegifford.com/builtolastquiz OR text "quiz" to 951.309.7885 for a quiz that will tell you what next step to take for your business and resources to help you do it. Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/what-youre-missing-for-your-business/

Would your business survive the Instagram death test? Seriously, if Instagram were to go away, would your business survive? Would you still have a way to make sales, talk to your followers, or get new customers? I want you to build a business that will LAST. I'm releasing my Built to Last Bundle that will give you tools you need to sustain your business. You can get this bundle at www.iammichellegifford.com/builttolast To get $100 off your purchase, use code "Michelle100." Follow me on Instagram: www.instagram.com/iammichellegifford Get the full podcast show notes and transcript here: https://iammichellegifford.com/does-your-business-pass-the-instagram-death-test/

Do you accept what your dreams are? In this episode, I talk about how important it is to know what your dreams are and accept how big they are. Once you accept that, you become your own best cheerleader and there will be nothing holding you back. Text: "blogging" to 951-309-7885 to get your free blogging checklist! Mark your calendars! I am releasing my Brilliant Content Bundle on March 24. Listen to this episode to find out what all is included in this amazing deal that will give you the foundation you need for a long-term successful business. Instagram: https://www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-the-money-you-want/

Find out my top five reasons why you need a blog to run a successful business. I've been doing this for years, helping other people blog, and have even experimented with blogging just for fun to see what would happen. Blogging WORKS and I tell you all about how it does in this episode. Instagram: https://www.instagram.com/iammichellegifford.com/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/the-real-reason-you-need-a-blog/

If you've been in business for a while, chances are you've had your fair share of hard conversations, or avoiding hard conversations. Am I right? Hard conversations are just that, hard. But with my five steps I teach you in this episode, you'll learn how to make your hard conversations easier. They don't have to be awkward, personal, or dramatic. Sometimes corrections need to be made and that's OK. We are all trying to become better and grow our businesses, so why not help each other do it. Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-making-hard-conversations-easier/

Is collaboration included in your marketing plan? Do you know all five types of collaboration? Do you know the first thing to do when wanting to collaborate with another brand? All of these questions are answered in this podcast episode and more! Join me to find out how you can start collaborating with other brands and how to grow your business. Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-collaborate-with-other-brands/