

The Social Strategist
Michelle Gifford
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Episodes
Mentioned books

Mar 15, 2022 • 15min
Ep 177 You're Not a Boss Babe
Have you ever had to make a stand on something on TV? In this episode, I'm going to talk about a stand that I took on TV that I did not intend to do, but that I will firmly stand by. You are NOT a boss babe. You are a boss! What you are doing matters. Your business is important. It is special. It is helping and serving and changing the world. And you are a boss. Here are 4 tips on how you can start thinking about yourself as in control of your business: 1. You are a boss. 2. You've got to change your language. 3. Keep track of your money. 4. Show up like your next big goal. Race to 1 Million. Let me know how much money you made last month so we can keep track of how fast our community reaches 1 Million Dollars! https://docs.google.com/forms/d/e/1FAIpQLSeZou1JJ_-3XKU9Vm8MH2hp_VxtmR4Pia7XbBQR-y7adJzMAA/viewform Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/4-tips-to-help-think-of-yourself-as-a-boss/

Mar 10, 2022 • 43min
Ep 176 How to get people to talk about your business (no matter your size) with Heather Dixon Adams
I'm excited for you to meet Heather Dixon Adams. She is a PR genius and the owner of Choice Media Communications, a PR agency. She and her team have helped launch over a hundred bestselling books. She knows her stuff and she is a personal friend. In this episode we talk about how our relationship and friendship have grown as we have started to help each other in business. Heather also shares very practical tips on how you can get people to start talking about you and your business right now. She encourages business owners to do these 3 important things: 1. Determine your elevator pitch in a clear, concise, and compelling way 2. Consume the media that you think is going to get you in front of your ideal audience 3. Develop an intentional customized pitch for those respective places Heather Dixon Adams Website: https://www.choicemediacommunications.com/ Instagram: https://www.instagram.com/heatherdixonadams/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-get-people-to-talk-about-your-business/

Mar 8, 2022 • 16min
Ep 175 My YouTube Experiment
Do you use YouTube for your business? Well, I haven't very much in the past, but I'm going to start using it this week. And so I want to share with you my YouTube strategy and what you can learn from it. I'm really excited! This is one of those episodes where I'm giving you a peek behind the curtain of what my strategy is and my goals. And this week, I will be giving away $100 gift cards! If you just watch and comment on my YouTube videos, you will be entered. The more videos you comment on, the more entries you get. I hope you win! In my Money Makers coaching group, we are doing a 60 day sprint to help us accomplish our big goals. Every 2 weeks on our coaching calls, we will be doing break out groups so that people can support each other and accomplish their big goals. Come join Money Makers so you can get the support you need to accomplish your big goals too. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Get the full podcast show notes and transcript here: https://iammichellegifford.com/tips-tricks-for-your-youtube-strategy/

Mar 3, 2022 • 38min
Ep 174 Does taking care of your body help your business grow? With Tracy Pleschort
In today's episode, we get to talk to Tracy Pleschort. She is a certified life and weight loss coach and we're talking about how taking care of your body, physically and mentally, completely makes a difference in your business life. When it comes to your body, she believes in managing your glucose levels better by managing your hormones, your gut health, and your toxicity which is your body's reaction to what you're eating and what you're exposed to. This helps you have better health and a stronger mind and body. She also recommends eating a low refined carbohydrate diet, drinking enough water, and getting enough sleep. When it comes to your mind, we have a great discussion on mindset and how to change your thoughts when it comes to your money and your business. You are going to love this episode. Tracy Pleschort Website: https://www.self-madeu.com/ Instagram: https://www.instagram.com/self_madeu/ You can follow Jade Kulia on Instagram: @withjadekulia https://www.instagram.com/withjadekulia/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-taking-care-of-your-body-helps-your-business-grow/

Mar 1, 2022 • 17min
Ep 173 How to have confidence to charge what you're worth
You know a lot about business. You've been listening to this podcast, but how do you get the confidence to move forward? That may be even harder than learning how to post a reel on Instagram. So today we're going to be talking about how to have confidence to follow your dreams. In this episode I discuss the fear of judgement that may be stopping you from putting the price of your product or service out there as well as 3 ways to have confidence to charge what you're worth. They are: 1. Information 2. Experience 3. Action You can follow Kayla Berrett on Instagram: @comefollowmefamilystudy https://www.instagram.com/comefollowmefamilystudy/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-have-the-confidence-to-charge-what-youre-worth/

Feb 24, 2022 • 22min
Ep 172 How to use a quiz to explode your email list with Kirsten Tyrrel
In today's episode, I am talking with Kirsten Tyrrel who is a business and marketing expert. She has a ton of expertise on quizzes. Quizzes have been a huge part of my business and have helped my business grow faster than a lot of other things. Learn how to create a quiz the right way and how to use it to create more personal email lists that will in return have much higher opening rates. Kirsten Tyrrel Website: https://kirstentyrrel.com/ Instagram: https://www.instagram.com/kirstentyrrel/ You can follow Lisa Dinsmore on Instagram: @mamalisaskitchen https://www.instagram.com/mamalisaskitchen/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-use-quizzes-to-explode-your-email-list/

Feb 22, 2022 • 16min
Ep 171 The Future of Marketing
I have a secret for you. This secret is the future of marketing that if you start now, it can really grow your business. What is the future of marketing? It's personalization and automation and having those two work hand in hand so that you can have personal interactions, but almost automated. In this episode I'll explain what this means and how to do it in your business. You can follow Kyrie Clawson on Instagram: @thefamilyfinancecoach https://www.instagram.com/thefamilyfinancecoach/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-tips-to-keep-up-with-the-future-of-marketing/

Feb 17, 2022 • 40min
Ep 170 How going all in completely changed her business with Brittney Hanks from Home and Kind
Today I interviewed Brittney Hanks from Home and Kind. Brittney's Instagram account is full of quick tips and mom hacks that really help you as a mom implement good things. In this episode, we are talking about the decision she made back in 2020 to go all in with her business, how she made decisions, and how that decision completely changed her business going forward. I think you're going to love Brittney because of who she is, but also the advice she gives on growing a business at home with your kids at home and taking it seriously. Brittney Hanks Website: https://homeandkind.com/ Instagram: https://www.instagram.com/homeandkind/ You can follow Lorrine Headrick on Instagram: @thegirlathletelifecoach https://www.instagram.com/thegirlathletelifecoach/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-reasons-to-invest-in-your-business/

Feb 15, 2022 • 21min
Ep 169 How to grow on Instagram in 2022
We saw some of the biggest and some of the most changes that we've ever seen for Instagram in 2021. So where does that leave us in 2022? In this episode, I want to break down my predictions for where things are going, what changes are coming, and how you can grow on Instagram. You can follow Alexis Tanner on Instagram: @parentingIRLpodcast https://www.instagram.com/parentingirlpodcast/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-tips-on-how-to-grow-on-instagram-in-2022/

Feb 10, 2022 • 33min
Ep 168 Why being different is your super power with Bailee from Wallaroos Furniture
In this episode, I get to talk to Bailee from Wallaroos. Wallaroos is a furniture store and while most of the furniture stores across America are having shortages with couches, Wallaroos has managed to keep couches mostly in stock and has grown even during the pandemic. In this interview, I talked to Bailee about how they were able to grow, the secrets behind it, and how her unique approach to marketing has completely changed the game for her business. You can learn more about Wallaroos and their amazing furniture on their website: https://www.wallaroosfurnitureandmattresses.com/ TikTok: @wallaroos.furniture Instagram: https://www.instagram.com/wallaroosfurniture/ You can follow Ceri Payne on Instagram: @ceripaynecoaching https://www.instagram.com/ceripaynecoaching/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-your-business-stand-out-from-competitors/