
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

Oct 19, 2021 • 26min
Ep 146 My Secret Business Weapon Pinterest and how you can use it too
Pinterest is one of the best tools to making business built to last. I'm amazed at what it has done with helping spread my brand to people like you who are interested in my content! If you're thinking you use Pinterest all the time for saving decor ideas or dinner recipes, you are right! But you also can use it very strategically as a business owner to help spread your content and brand to more of your audience. Listen to this episode to find out the magic behind Pinterest and tips on using it for your business. If you have questions about Pinterest, pop over to Instagram and ask me your questions! I will be doing a live this week to answer them! Follow me @iammichellegifford Use code "BIRTHDAY" at checkout for my Pinterest course to get $100 off! This course will give you that jump start you need to incorporating Pinterest into your content and business strategy. It is one of the best things you can do to make your business built to last! Pinterest course link: https://iammichellegifford.com/pinterestjumpstart Tailwind app: https://www.tailwindapp.com/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-use-pinterest-to-grow-your-business/

Oct 12, 2021 • 18min
Ep 145 My 7 Step Blog Formula To Get Your Blog Post Seen
You're blogging. Now, what? Or maybe you aren't blogging yet and you're not sure where to start. First thing you need to know: Wordpress is the best site to use for blogging. It has the best tools in order to help your content get seen on multiple platforms. Along with that tip, I share 7 steps to getting your blog post seen and you don't want to miss these! It's time to spend a bit more time on things that last in order to create your built to last business--and blogging is one of those things that last forever. Go to https://iammichellegifford.com/courses and click on Blogging to get my blogging course! Enter "BIRTHDAY" at check out to get $100 off! This will last for this week only. Follow me on Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-the-best-blog-post-in-7-steps/

Oct 5, 2021 • 20min
Ep 144 Why Not Having A Website Is Losing You Money (Even if you are killing it on Instagram)
Have you been feeling like you want to start a website, but aren't sure what next steps to take? This episode is all about why you should have a website and why you haven't created one for your business yet. There's plenty of doubts that run through your head when thinking about making your business legit with a website, but those doubts do not come from a place of strength or power. I know they're there, but you do not have to give them energy. Instead, show up as your best self and believe in what you are already offering to your audience. If you're ready to take this leap of faith, take this amazing opportunity to purchase my Showit templates! Go to https://iammichellegifford.com/showittemplates and use code "birthday" to get $200 off! If you have questions, send them over to me on Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/why-not-having-a-website-is-losing-you-money/

Sep 28, 2021 • 18min
Ep 143 My 5 Tools That Run My Business
What systems do you use to make your business run smoothly? I have 5 systems/tools that I can't live without. These 5 tools have helped put systems in place that keep my business organized and my bank account full! When you're a growing business, the more systems the better. There's so much to keep up on, and finding automated systems is the best thing you can do for yourself and your company. If you remember me for one thing, let it be this: Systems mean you're serious. Join my text party! Text "instagram" to 951.309.7885 Instagram: https://instagram.com/iammichellegifford/ Website: https://iammichellegifford.com/ Showit Templates: https://iammichellegifford.com/showittemplates Honeybook 50% off Coupon Code: http://share.honeybook.com/michelle48952 Get the full podcast show notes and transcript here: https://iammichellegifford.com/my-5-tools-that-run-my-business/

Sep 24, 2021 • 30min
Ep Bonus The Facebook Files by WSJ and What it Means for Your Business
Have you listened to "The Facebook Files" by The Journal yet? WSJ put out 4 episodes where they deep dive into 4 different issues within Facebook and Instagram. Check out my thoughts on the episodes and what this means for your business. Putting all your eggs in the social media basket is not a wise choice. I've been saying this for a while now, so I wasn't surprised when I heard these 4 episodes released by WSJ. Don't worry, social media isn't going anywhere. However, there are a few actions you can take that will protect your business and help you sleep a bit better at night as a business owner. Check out my first 4 tips on how to protect your business in this episode. Instagram: https://instagram.com/iammichellegifford/ Website: https://iammichellegifford.com/ Join my text list: Text "Instagram" to 951.309.7885 Get the full podcast show notes and transcript here: https://iammichellegifford.com/what-the-wsj-facebook-files-mean-for-your-business/

Sep 21, 2021 • 22min
Ep 142 The 7 lessons I'd tell my past self
How are you doing business mama? No matter where you are in your business, you are doing things your future self will thank you for. Lately, I've been reflecting on my business journey and what I would tell myself when I was first starting out. Here's my 7 lessons to little momma Michelle that you will want to hear too. Join my text list: Text "reels" to 951.309.7885 Website: https://iammichellegifford.com/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/7-lessons-to-little-momma-michelle/

Sep 7, 2021 • 26min
Ep 141 How To Prioritize Your Time With Christy Wright
Are you not sure how to prioritize your time between motherhood and business? Then you are going to love this episode with Christy Wright. In this interview, Christy answers how to know what to put in your life, what to take out, how to build a business with God's help, and how to let things go. Christy recently wrote a book called Take Back Your Time - The Guilt-Free Guide to Life Balance. Through a step-by-step guide, her book helps you achieve your own version of balance. Christy is the creator of Business Boutique and loves helping women step into their God-given gifts and make money doing what they love! Christy's book Take Back Your Time can be found on Amazon. Follow Christy on Instagram: www.instagram.com/christybwright/ Follow me on Instagram: www.instagram.com/iammichellegifford Find Christy at www.ramseysolutions.com Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-balance-your-life-as-a-mom-and-entrepreneur/

Aug 31, 2021 • 14min
ep 140- 3 things I'm doing wrong on Instagram + how to batch reels
What mistakes are you making on Instagram? Here's 3 mistakes I realized I was making and tips on how you can avoid doing the same! Plus, I have my 3-step process on how to batch reels. These 3 steps will make you feel like making reels is a breeze! Text "Instagram" to 951.309.7885 to get on my text list and get lots of free content to help grow your business! Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-mistakes-to-stop-making-on-instagram-how-to-batch-reels/

Aug 24, 2021 • 20min
Ep 139 Let God Be Your Business Partner
How do you let God be your business partner? Tune in to hear the 3 ways you can let God be more involved in your business and WHY you should! In my 15 years of business, all of it has been God-driven. I love that feeling of succeeding because I know I'm serving how God wants me to and am in a place where God can use me to make the world a better place. If you want to feel that energy from working and growing your business, listen to this episode to see how you can feel that way more often. There's still time to join my Instagram challenge! Text "Instagram" to 951.309.7885 to join. Website: https://iammichellegifford.com/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-ways-to-let-god-be-your-business-partner/

Aug 17, 2021 • 16min
Ep 138 The 30 Day Instagram Experiment
Want to do my 30-day Instagram Experiment with me? I recently created a new Instagram account @michelleteachesinsta and I'm going to see if I can grow this account faster in 30 days than my main Instagram account has grown over the past month using 3 strategies. Tune in to find out what the 3 strategies are! If you want to try out this experiment with me, follow these next steps: 1. Follow my two Instagram accounts: https://www.instagram.com/iammichellegifford/ https://www.instagram.com/michelleteachesinsta/ 2. Sign up for my FREE Rock the Reels challenge: https://iammichellegifford.com/rockthereels 3. Text "instagram" to 951.309.7885 to join my text party! I'll be sending tips and encouragement to everyone who is on this 30 day experiment with me! I hope to see you in my texts! Luvs, Michelle Get the full podcast show notes and transcript here: https://iammichellegifford.com/try-my-30-day-instagram-experiment-with-me/