
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

Jan 4, 2022 • 29min
Ep 155 Money Maker Method--Ready to Make More Money? Start HERE!
I've declared 2022 as Year of the Money Maker. That means that you are going to make money this year, whether you're just starting out or growing, you're going to hit those financial goals that you've never hit before. The Money Maker Method is what I have been using the last few years to help businesses grow and I'm so excited to share it with you. We'll dive deeper in the next few episodes, but in this episode I'm giving you a brief overview of the method using the acronym M-O-N-E-Y. You can follow Jason Harwood on instagram: @thejasonharwood https://www.instagram.com/thejasonharwood/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-making-more-money-for-your-business/

Dec 28, 2021 • 21min
RR How to Create a Reverse Bucket List
What if I told you it will only take 5 steps to create your best year ever? Would you believe it’s that easy? It is! I’m going to share with you the 5 things I do at the end of the year to help me create a life I love in the new year. These ideas and practices may seem simple. But there is power in simplicity and there is power in these practices. I know that if you spend the time to do these 5 steps, you’ll be amazed at the results you see in the new year. Are you ready to create your best year ever? Don't forget to text "Money Maker" to 951-309-7885 to join Year of the Money Maker and to get my goal pages. Get ready because Year of the Money Maker officially starts on January 4th!

Dec 21, 2021 • 60min
Ep 154 Sharon Says So: How she gained 300K Instagram followers in 4 months
This is a replay of episode 115, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business How much of YOU should you put in your business What to do when you go through a period of rapid growth How to use Instagram stories for massive growth The pros and cons of reactional content To get the 2022 Goal Pages text "Money Maker" to 951-309-7885. Follow Sharon on Instagram: instagram.com/sharonsaysso Visit my website: iammichellegifford.com Join Money Makers: iammichellegifford.com/moneymakers Sharonsaysso Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-sharon-mcmahon-from-sharonsaysso-grew-her-instagram-by-300000-followers-in-4-months/

Dec 14, 2021 • 17min
Ep 153 How to Set Goals for 2022
I am declaring 2022 Year of the Money Maker and to make money, we need to keep track of our goals. I am giving you my free goal sheets to help you reach your goals. If you haven't yet, text "Money Maker" to 951-309-7885 to get my free goal planning sheets and to participate in the Year of the Money Maker. Today I'm walking you though how to use these goal sheets so you can accomplish big things this year. Here are some tips to start making your goals for 2022: 1. The first thing when making goals is to figure out your why. You need to have a firm understanding of why you're doing this business. 2. Write down what you made in 2021 - be honest and celebrate it! Break down how you made that money. 3. Set 3-5 number goals for 2022. 4. Create goals for each platform. 5. Create 3 goals for every month which should support your overall 3-5 goals for the year. I am going to be checking in with you at the end of every month to see how your goals went and to see how much money you made so we can reach our community goal of $1,000,000. And of course, I want to know what you did with your money because every dollar counts and when women make money, they make magic. Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-set-goals-for-your-business/

Dec 7, 2021 • 20min
Ep 152 When Women Make Money, They Make Magic
I'm not weird about money. This is a mantra that I have had for the last few years and it has completely changed my life. But sometimes talking about money can make people feel a little bit weird. The truth of the matter is, if you feel called to this business and it's what you should be doing, then making money matters. I also have some big things coming up for 2022. I'm declaring 2022 as the year of the Money Maker! We're going to make our goals, track our goals, and then we're going to celebrate our goals. To get the goal sheet tracker, text "Money Maker" to 951-309-7885. And I'd still love for you to join me in Money Makers! https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-more-money-in-your-small-business/

Nov 30, 2021 • 12min
Ep 151 What Should You Actually Be Doing The Last Month Of The Year
Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-things-you-can-do-for-your-biz-in-december/

Nov 16, 2021 • 30min
Ep 150 Steps to Accomplish Any Goal With Ceri Payne
I can give you a lot of tools about running a business, but unless you believe that they're going to help, or that you can do it, then we're sunk before we start. Today I'm talking with Ceri Payne who is a life coach who helps women get organized and accomplish their goals in all roles of their lives. This includes business and motherhood. With the right mindset and the 4 steps she shares, you can create a business that lasts. 4 Steps to Accomplish Any Goal 1. Mindset 2. Priorities 3. Focus on your strengths 4. Accomplish your goals Ceri's website: https://organizedlife.coach/ Ceri's Instagram: https://www.instagram.com/ceripaynecoaching/ Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/4-steps-to-accomplishing-any-goal/

Nov 9, 2021 • 19min
Ep 149 You have a divine responsibility to stand up and speak out
I say this a lot - you have a divine responsibility to stand up and speak out. I want to make sure that you have a case for it. That you can wrap your mind around it and that you can feel the feels about it and really get on board. In this episode, I share 5 things that I want you to know and to think about. We have each been given different talents and gifts that have governed, guided, and helped us to be where we're supposed to be and to serve the people we're supposed to serve. Listen to this episode and know that you are a divine daughter of God and that you have a part to play. Our potential is great and God is calling us to use our gifts, our talents, and our experiences to lift, share, and help others. Join Money Makers: https://iammichellegifford.com/moneymakers Follow me on Instagram: https://www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-things-you-need-to-know-as-a-business-woman/

Nov 2, 2021 • 17min
ep 148 What to do when Instagram/Pinterest/Facebook makes a change
Have you noticed all the major changes from the social media platforms lately? It's crazy! I'm here for it all. But I know as a business owner, we rely a ton on these platforms to grow and advertise our businesses, so it can sometimes feel overwhelming as the changes keep happening. In this episode, I'll share with you the 3 questions I ask myself to help me stay calm in the midst of constant changes. These questions help me stay focused and prepared for what's up ahead, even if I don't know what's coming next. I know these questions will help you out too! And joining my Money Makers coaching group will help you even more. If you join right now (before Nov. 4) you can use code "INISDERS" to get $50 off the overall price. Listen to the episode to find out all the amazing things included in Money Makers. You'll at least want to hear the perks before you decide. Join Money Makers: https://iammichellegifford.com/moneymakers Text "instagram" to 951-309-7885 to get my free "Rock the Reels" challenge. Follow me on Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/what-to-do-when-social-media-platforms-make-a-change/

Oct 26, 2021 • 26min
Ep 147 My Manifesto
I usually don't share a ton of detail on my journey to how I got to where I am now, but I think it's important for you to know in this episode! Tune in for this rare and special opportunity to feel all the feels with me in finding your place in life and pivoting and growing the business you were called to do. I believe women who know who they are and are brave enough to stand up and speak out about it change the world. Are you one of those women? Join me in my Money Makers coaching group that is opening on Oct. 27 (tomorrow)! You will get access to ALL of my training and courses: - Pinterest course - Blogging course - Content strategy - and SO much more You get all of this along with a community of women who are going through this phase of life with you, and coaching from me (I even add in special training when there's new updates and features to social media). You get access to all of this with one yearly fee of $297, if you purchase before November 4. If you purchase after the 4th, it will be available for $349. I want growing a business to be as easy, clear, and affordable as possible. I know when women gain confidence and show up as who they are called to be, the world changes. I am so passionate about teaching foundational principles in growing a business to women and if you want a part of that, join Money Makers. I can't wait to see you there! If you feel called, you won't regret joining. Promise. Join Money Makers: https://iammichellegifford.com/moneymakers Follow me on Instagram: https://instagram.com/iammichellegifford/ Visit my website: https://iammichellegifford.com/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-become-who-you-are-called-to-be/