The Social Strategist

Are you feeling like you are being stretched too thin with the kind of content that you're being asked to make? Everyone says you have to post a million times on Instagram, you have to do an email list, you have to do a blog, post to YouTube, all of the things. Well today we are going to debunk all that. I want to talk to you about my Core Content Code. My Core Content Code consists of 4 main points: 1. Figure out your core piece of content 2. Figure out your secondary content 3. See how you can stretch that piece of content 4. Use that content to start conversations on social media These are just the highlights of my Core Content Code. To get the full course, join my Money Makers Coaching Group for an amazing community, courses, and coaching for only $347 a year. Visit iammichellegifford.com/moneymakers You can follow Scarlet Bushman on Instagram: @sparkgoodness https://www.instagram.com/sparkgoodness/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Get the full podcast show notes and transcript here: https://iammichellegifford.com/my-4-step-formula-for-a-powerful-content-strategy/

Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions to ask yourself are: - How do you make money? - Where do you like showing up? - Where is it best to consume your content? - Where are your people? This episode is the "Yell to Your People" part of the Money Maker Method. If you don't know what the Money Maker Method is, make sure to go back to episode 155 for an overview. You can follow Erin Ropelato on Instagram: @seekthisjesusstudy https://www.instagram.com/seekthisjesusstudy/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-use-social-media-to-build-your-business/

Ready for the secret that is going to save you time, make you more money, and help you make less mistakes? Well, today we're talking about systems. Systems mean you're serious and they really help you grow your business. I'm talking about email marketing systems, forms, scheduling apps, sales funnels, and other money making systems that you need to have in place in order to "Establish your Ecosystem" in the Money Maker Method. Davinci 14 day free trial: www.trydavinci.com?fpr=michelle51 Flodesk 50% off: flodesk.com/c/P20NCP Honeybook 50% off: http://share.honeybook.com/michelle48952 Calendly: https://calendly.grsm.io/34lb9dcxwo14 You can follow Stephanie Valdez on Instagram: @empowerfulgirls https://www.instagram.com/empowerfulgirls/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-ways-to-make-more-money-for-your-biz-in-less-time/

Wouldn't it be amazing if you had a sales team that was working for you 24/7 and you didn't have to pay them? Well, that is what your website could and should be. It is one of the things that can convert clients, even when you're not awake, even when you're not paying attention, and even without an email. In this episode, I'm going to give you 5 elements to a website that makes you money. This is the "E" in my Money Maker Method - Establishing Your Ecosystem. If you don't know what my Money Maker Method is, make sure to go back to episode 155 where I give an overview of the method I use for my business and for my clients to help their businesses grow and make more money. Remember, your website is not about you, it's about the people you serve. You can follow Amy Anderson on Instagram: @frescochocolate https://www.instagram.com/frescochocolate/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/top-5-elements-of-a-money-making-website/

Texting is one of our favorite forms of communication because it's easy and it's fast, but can you use it for your business? And should you be using it for your business? More businesses than ever are using text marketing to grow and to nurture their audience. And today we're going to dive into everything about text marketing, figure out if you should do it, the stats behind it, and how you can get started with it right now so it will be really effective for your business. This is another part of "Nurture and Notify" in the Money Maker Method. If you don't know what the Money Maker Method is, go back to episode 155 for an overview. Links to sources: Statistics: https://mobilemonkey.com/blog/sms-marketing-statistics https://www.reach-interactive.com/resources-and-blog/seven-ways-to-grow-your-sms-marketing-list/ You can follow Kristen Goodman on Instagram: @kristengoodmancoaching https://www.instagram.com/kristengoodmancoaching/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-get-started-with-text-marketing/

You need an email list. I bet you've heard this before, more than once by more than one person. And you're going to hear it again from me, but I'm going to give you some actionable items, like how to write an email that actually gets opened. I'm also going to catch you up with email marketing: what it is, how to use it, and why you need to do it right now. This episode is all about Nurturing and Notifying which is the "N" in my MONEY Maker Method. Other Email Marketing episodes: Episode 59 - When to Email and What to Email Episode 57 - The 6 Emails of a Sales Sequence Episode 56 - 5 Steps to an Amazing Email Optin Episode 45 - Getting Down to the Basics of Email Marketing Episode 22 - How to Use Quizzes to Boost Your Email List with Interact Davinci 14 day free trial: https://www.trydavinci.com?fpr=michelle51 Flodesk 50% off: https://flodesk.com/c/P20NCP You can follow Miquelyn Hollingsworth on Instagram: @davehollingsworth https://www.instagram.com/davehollingsworth/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/why-you-need-an-email-list-email-marketing-101/

The whole goal of your business is to help your customer, but how do you do it? There are a few different ways and these are called customer journeys. So today we're going to be talking about your customer's journey and how knowing this will help you determine how you grow your business, where you put your efforts, and how you can make the most difference in your customer's life. There isn't just one way for people to take people on a journey. It really depends on these three things: the type of product you sell, when you sell it, and where you're taking people. This episode is all about optimizing your opportunity which is the "O" in my MONEY Maker Method. You can follow Sarah VanHoose on Instagram: @journeytoinfluence https://www.instagram.com/journeytoinfluence/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-lead-your-customers-to-buy-your-products/

This is the fun part. We get to talk about the look of your brand and in this episode, we're talking about what they see. What does your brand look like? This is your brand colors, your logo, your fonts. I'm going to show you how to do it as I continue the discussion of Make your Mark in the Money Maker Method. There are three parts to Make your Mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) You can follow Becky Smith on Instagram: @beckysmithcoaching https://www.instagram.com/beckysmithcoaching/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-creating-a-killer-visual-brand/

We are breaking down my Money Maker Method and are on the very bottom of the foundation of our iceberg, which is "Make your mark" in the acronym M-O-N-E-Y. There are three parts to Make your mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) Today we are diving into "what they say," what makes up your brand, and the 4 P's to good brand messaging. You can follow Brit Bennion on Instagram: @britbennion https://www.instagram.com/britbennion/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/the-top-4-secrets-to-a-solid-brand-message/

In episode 156, I introduced my Money Maker Method and today we're going to start diving into M which is Make Your Mark. There are three elements in how you make your mark and build your brand. 1. What they see 2. What they say 3. What you stand for The core of your business is what you stand for. What is your deep why? This can feel a little bit overwhelming to think about and to talk about, but we're going to break it down in simple terms today. And by the end of this, you're going to have a clear idea of knowing your why, where you're going, and what you stand for. You can follow Kristen Walker Smith on Instagram: @kristenwalkersmith https://www.instagram.com/kristenwalkersmith/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-find-your-why-and-how-it-will-change-your-business/