

The Social Strategist
Michelle Gifford
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Episodes
Mentioned books

Sep 1, 2022 • 30min
Ep 207 The Key to Make a Habit Actually Stick: Monica Packer
You have this new habit: you want to work out, you want to drink more water, you want to eat healthier. So why is it not sticking? Why can't you actually make it happen? I'm bringing on Monica Packer from About Progress and today we are diving into the real reason why your habits aren't sticking And guess what? It's not actually your fault. It's because all habits are not geared towards you. So in this episode, Monica is going to walk through her 4-step process to creating a habit that actually sticks. Quotes from this episode: "If you want time, a large part of that is having some supportive routines in your life that make that time possible for you to do the work you know you can do." "I was on the sidelines of my personal goals. I didn't have to wait on the sidelines till my life changed. I had to figure out how to change." Monica's free class The Number One Reason Why Women Must Do Habits Differently will go live on September 14th. You can sign up for the class here: https://workinprogressacademy.mykajabi.com/women-habits-class Monica's podcast: https://podcasts.apple.com/us/podcast/about-progress/id1173416233 Monica's Instagram: https://www.instagram.com/aboutprogress/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/4-brilliant-ways-to-make-a-habit-actually-stick

Aug 30, 2022 • 28min
Ep 206 Is Instagram Dying?
Is Instagram dying? Should I panic? These are the things we're going to be talking about in today's episode. I'm going to give you some practical, tactical next steps on Instagram strategy, tips for posting, reels tips, and stories tips so you can make sure that you are using Instagram to its fullest. If you want to try Metricool, here is the link: https://my.mtr.cool/JSPNET If you have not signed up for Business Mom School, make sure you go to iammichellegifford.com/businessmomschool or text "BMS" to 951-309-7885. Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-the-instagram-algorithm-your-friend/

Aug 25, 2022 • 46min
Ep 205 How to Get Unstuck in Your Business: Jaime the Unstuckologist
Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how we get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business that we want. Jaime is also very practical and that is why I brought her on because I wanted you to have some practical steps so that you could get unstuck today. Quotes from this episode: "One of the biggest missteps that keeps us stuck is that we try to prevent bad things from happening versus focusing on what we can do to produce what we do want." "We use our busyness to bypass the emotions, but if we actually get in the emotions, we actually can go a lot farther, a lot faster." You can find Jaime on Instagram at @unstuckologist or on her website: https://home.jaimegordonlifecoaching.com/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-sure-fire-ways-to-get-unstuck-in-your-business

Aug 23, 2022 • 9min
Ep 204 Business Mom School
Class is in session for the Business Mom School! And I am going to be your favorite professor, Michelle Gifford. In the Business Mom School, tuition is free, but you have to do the work. In this episode, I'm walking you to what the Business Mom School is, what it means for you and your business, and how it's going to help you make money. You can sign up for the Business Mom School starting August 30th and school starts on September 6th. We are giving away 100 study boxes during the first week of enrollment, so make sure you sign-up on my website iammichellegifford.com for a chance to win a box. The Business Mom School is a step-by-step process to grow your business. We'll have weekly Youtube videos, weekly podcast episodes, and weekly emails with an assignment to help you grow your business right now. And it's all FREE! So visit iammichellegifford.com on August 30th to enroll. You can also text "BMS" to 951-309-7885. I can't wait to start Business Mom School with you! Get the full podcast show notes and transcript here: https://iammichellegifford.com/welcome-to-the-business-mom-school/

Aug 23, 2022 • 35min
Ep 203 The Lies We Are Being Told as a Business
Welcome to the new Business Mom School Podcast with Michelle Gifford! In this episode, we're gonna be talking about the 10 lies that we are being told as business moms and what you can do about them. The 5 lies other people tell us: 1. "All in" means the same thing to everyone 2. Start with "why" 3. Instagram = business 4. Business motherhood isn't messy 5. All you need is a funnel The 5 lies we're telling ourselves: 1. I am not an expert 2. I'm going to wait for the right time 3. No one wants to hear me 4. If I show up and fail it means I'm a failure 5. Good moms don't work I'm excited for a new season, and this is gonna be our best season yet! Visit my redesigned website to win $500 this week! Find the 5 pictures of me to enter. Visit https://iammichellegifford.com/ Text "BMS" to 951-309-7885 to join the Business Mom School. Get the full podcast show notes and transcript here: https://iammichellegifford.com/10-lies-you-are-being-told-as-a-mompreneur/

Jun 28, 2022 • 14min
Ep 202 Do you have the boss mindset?
Are you the boss of your business? Of course you are! But what does that mean? Having a boss mindset has meant different things to me over the years, but I think I understand it more now than ever. With my business growing so quickly, I’ve had to really get a handle on this boss mindset and use it to grow my biz and my team. So in this episode, I'm sharing 6 ways to start thinking like a boss. We need more women just like you who are building big businesses. If your next step in your business is to hire a team to help you with your content strategy, marketing, or branding, my team is here and ready for you. Visit https://michellegiffordcreative.com/ to schedule a call with me to get started. Get the full podcast show notes and transcript here: https://iammichellegifford.com/6-ways-to-start-thinking-like-a-boss/

Jun 21, 2022 • 18min
Ep 201 How to make your first hire
Your business is growing and now you get to hire someone. You get to bring some people onto your team because you know that's your dream. So, who do you hire? I've had a lot of advice given about this and I've taken some advice. Some has worked out for me, some hasn't. I want to walk you through all of it. I'm going to give you a very real life view of how hiring people works and what you need to do to make it a success. The links I mentioned in the podcast: Descript: https://www.descript.com/?lmref=7e1z9g Honeybook: http://share.honeybook.com/michelle48952 Get 50% off with this link Brittany Ratelle Contracts: https://creativecontracts.co/ Use MICHELLE15 for 15% off Michelle McGuire Creative: https://iammichellegifford.com/services#start-here.2 Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-your-first-hire-for-your-biz/

Jun 14, 2022 • 23min
Ep 200 What I would tell myself if I were starting over again
200 episodes! I'm celebrating my 200th episode of the podcast. And in this episode, I want to break down the things that I've learned over the last 200 episodes and what I would tell myself if I were starting over again. I have 10 things to share with you that I have learned, but one or two of these are going to stand out more than the others to you. Sometimes we need to slow down and to hear the message that is meant for each one of us. Whichever things stand out to you, can you DM me on Instagram? I'd love to connect with you there. Find me on instagram at @iammichellegifford. Get the full show notes and transcript here: https://iammichellegifford.com/9-lessons-ive-learned-since-starting-my-biz/

Jun 7, 2022 • 17min
Ep 199 How to batch your content for summer
I want you to be able to enjoy the summer with your family while also growing your business. It might take a little bit of preparation, but you can batch your content for the summer. It's a lot of work upfront, but there's some peace of mind when you take your business seriously enough to make a plan. So that's what we're doing today. Get a free trial of Descript here: https://www.descript.com/?lmref=7e1z9g Link to Monday: https://mondaycom.grsm.io/michellegifford223 My Content Templates: https://iammichellegifford.com/ultimatecontentpack Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-batch-your-content-for-summer/

Jun 2, 2022 • 19min
Ep 198 Create a content plan that makes you money without burning you out
Do you wonder if the content you're creating is actually making money? Are you struggling trying to figure out how to create a plan that fits well? In this episode, I'm going to walk you through my step-by-step plan. I want to show you how I actually create a content plan. I use this for me, I use this for my clients, and I can't wait to share with you my 7 steps for creating a content plan that doesn't burn you out. Use this link to sign up for Descript: https://www.descript.com/?lmref=7e1z9g Ultimate Content Idea Bank: https://iammichellegifford.com/ideabank Ultimate Content Template Pack: https://iammichellegifford.com/ultimatecontentpack Get the full podcast show notes and transcript here: https://iammichellegifford.com/7-steps-to-reinvent-your-content-marketing-plan/