
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

Apr 12, 2022 • 19min
Ep 185 Instagram Audit: What grade are you getting?
Are you tired of just posting and posting on Instagram and you don't feel like you're getting anywhere? It's time that we have an audit. We need to look at your Instagram and make sure that you have all of the foundational principles in place so that you can start creating content on your Instagram that is going to really get you followers and build your business. Ultimate Content Idea Bank: https://iammichellegifford.com/ideabank Ultimate Content Template Pack: https://iammichellegifford.com/ultimatecontentpack Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/7-tools-to-grow-your-brand-and-instagram-following-faster/

Apr 7, 2022 • 26min
Ep 184 - The real reason for not accomplishing your goals
Do you want to know the real reason you're not accomplishing your goal? I hate to say it, but it's all in your head. Accomplishing your goals comes down to how you believe in them. Yes, you need to know stuff and you need to do stuff, but if you don't believe that you can accomplish your goal then you're sunk at the very beginning . In this episode, I'm going to give you a peek into what it's like to be a part of my Money Maker Coaching Group. Every two weeks, we have a live Zoom call where I do some coaching. We break into small groups and then I answer your questions. So I want to show you what that's like. And I'm really wanting you to get over your mindset blocks so I'm going to walk you through how you do it. If you are ready to get the coaching, the community, and the courses to make your business grow, come join Money Makers! It's just $347 for the whole year and you get access to all of this. You're going to love it. We would love to have you! Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/step-by-step-guide-for-accomplishing-your-business-goals/

Apr 5, 2022 • 9min
Ep 183 Everything you need to know about Facebook Reels
Have you heard of Facebook Reels? Well, we should not be too surprised that Facebook is putting reels on their platform because everyone is loving short form content. In this episode, I'm going to tell you what Facebook reels are, how you can use them, and how you should be using them to grow our business. What content should you create? 1. Try the 4 E's: educate, entertain, engage, encourage 2. Use trending audio 3. Do transitions or have something visually appealing 4. Keep it short Instagram reels video: https://www.youtube.com/watch?v=EMBndF5A244 Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/everything-you-need-to-know-about-facebook-reels/

Mar 31, 2022 • 32min
Ep 182 How to not care what other people think with Lisa Funk from Hand Lettered Design
Just don't care what people think! Well, that advice is easier said than done, right? We're trying to start this new business or we're putting ourselves out there or we're doing all of these things that are very much in the public eye. And the first thing we think of is what is my neighbor or my friend going to think? And we let that limit us as we're starting and growing our business. Today I get to talk to my mindset coach Lisa Funk from Hand Lettered Design. She walks us through how we can get over caring what people think. Lisa is also my guide in figuring this out and figuring out my money mindset and all the other things that are holding me back. Lisa Funk Website: https://handlettereddesign.com/ Instagram: https://www.instagram.com/handlettereddesign/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-big-secrets-of-how-to-stop-caring-what-people-think/

Mar 29, 2022 • 41min
Ep 181 Creating a loyal following and profitable blog with Janssen from Every Day Reading
Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from Everyday Reading. She has a profitable blog, a loyal following, and she's just a joy. I love following her because she is so brilliant at what she does in growing her business. You're going to love this live interview that I did with Janssen. Janssen Bradshaw Website: https://everyday-reading.com/ Instagram: https://www.instagram.com/everydayreading/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-a-living-blogging/

Mar 24, 2022 • 28min
Ep 180 The Motherhood Business Balance: How to do both well with Chynna from Little Mama Shirt Shop
Have you ever struggled with the confidence to grow your business alongside motherhood? Have you asked yourself questions like: How do I make that balance? How do I follow my dreams? How do I make peace with the desire to have these big dreams while still having babies at home? If you have, then this episode is for you. I am talking with China from Little Mama Shirt Shop and she is the best at talking about this because she has three little boys and a baby on the way. Chynna has grown her business to be huge and wonderful. And she's done it on her terms with her family. Chynna Hansen Website: https://littlemamashirtshop.com/ Instagram: https://www.instagram.com/littlemamashirtshop/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-balance-your-business-and-motherhood/

Mar 22, 2022 • 25min
Ep 179 How to navigate current events as a business with Sharon Says So
We have never had so much access to up to date information about what is happening in the world. This is a new phenomenon and it's also a new phenomenon to have so much influence. So what do we do as a brand when there are current events going on, like a war or social justice issues? Do we speak up? Do we not speak up? It seems like it's a catch 22 and there's no right answer. Well, there actually is a right answer and I get to the bottom of it with my friend, Sharon McMahon from Sharon Says So. This episode was an Instagram Live where I asked Sharon some questions that we can ask ourselves to determine when it's time to speak up and when it's time to just grow our business. Sharon Says So Website: https://www.sharonmcmahon.com/ Instagram: https://www.instagram.com/sharonsaysso/ Podcast: https://podcasts.apple.com/us/podcast/sharon-says-so/id1576266622 Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/when-your-brand-should-speak-out-about-social-issues/

Mar 17, 2022 • 32min
Ep 178 How to set up time saving systems with Ben Tyrrel and Davinci
Benjamin Tyrrel is one of the founders of Davinci which is the email marketing system that I use. If you're in Money Makers, that's what I run my courses through. We're going to be talking about systems and creating systems that are really smart for your business. Systems mean we're serious and systems are easy to start right now no matter how big or small your business is. You can start implementing systems today and see big results. 4 systems to consider: 1. Marketing 2. Client Onboarding 3. Business Operations 4. Sales Benjamin Tyrrel Website: https://benjamintyrrel.com/ Business Systems Quiz: https://benjamintyrrel.com/quiz-1 Instagram: https://www.instagram.com/benjamintyrrel/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-systems-for-your-business/

Mar 15, 2022 • 15min
Ep 177 You're Not a Boss Babe
Have you ever had to make a stand on something on TV? In this episode, I'm going to talk about a stand that I took on TV that I did not intend to do, but that I will firmly stand by. You are NOT a boss babe. You are a boss! What you are doing matters. Your business is important. It is special. It is helping and serving and changing the world. And you are a boss. Here are 4 tips on how you can start thinking about yourself as in control of your business: 1. You are a boss. 2. You've got to change your language. 3. Keep track of your money. 4. Show up like your next big goal. Race to 1 Million. Let me know how much money you made last month so we can keep track of how fast our community reaches 1 Million Dollars! https://docs.google.com/forms/d/e/1FAIpQLSeZou1JJ_-3XKU9Vm8MH2hp_VxtmR4Pia7XbBQR-y7adJzMAA/viewform Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/4-tips-to-help-think-of-yourself-as-a-boss/

Mar 10, 2022 • 43min
Ep 176 How to get people to talk about your business (no matter your size) with Heather Dixon Adams
I'm excited for you to meet Heather Dixon Adams. She is a PR genius and the owner of Choice Media Communications, a PR agency. She and her team have helped launch over a hundred bestselling books. She knows her stuff and she is a personal friend. In this episode we talk about how our relationship and friendship have grown as we have started to help each other in business. Heather also shares very practical tips on how you can get people to start talking about you and your business right now. She encourages business owners to do these 3 important things: 1. Determine your elevator pitch in a clear, concise, and compelling way 2. Consume the media that you think is going to get you in front of your ideal audience 3. Develop an intentional customized pitch for those respective places Heather Dixon Adams Website: https://www.choicemediacommunications.com/ Instagram: https://www.instagram.com/heatherdixonadams/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-get-people-to-talk-about-your-business/