
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

May 24, 2022 • 17min
Ep 195 It might be time for TikTok
It might be time for you to consider TikTok. I've been doing an experiment for the last 3 months to see how fast I could grow my TikTok following. On Instagram, it took me about 8 years to get 17,000 followers. In 3 months on TikTok, I have over 20,000 followers!! I know you're stressing out about TikTok, but I don't want you to stress about it. I want you to enter this conversation with a really open mind because I think TikTok could be a big game changer for your business. Text "TikTok" to 951-309-7885 to get my free Beginner's Guide to TikTok. And follow me on TikTok @iammichellegifford Get the full podcast show notes and transcript here: https://iammichellegifford.com/is-it-time-to-use-tiktok-for-your-business/

May 19, 2022 • 12min
Ep 194 3 best content planning tools that changed my business
We've talked about the 7 secret steps to staying consistent, but now I want to give you very specific tools for how you can actually stay consistent. In this episode I'm sharing 3 specific tools that will really change your business. Here are the links that I mentioned in the episode: Monday.com: https://mondaycom.grsm.io/michellegifford223 My Content Planner: https://iammichellegifford.com/planner Tailwind: https://tailwind.sjv.io/mg2B2y Google Planning Sheets: https://iammichellegifford.com/contentsheets Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-must-have-content-planning-tools-that-changed-my-business/

May 17, 2022 • 15min
Ep 193 The Secret to Staying Consistent
We all want to stay consistent, right? That's our intention, but life, busyness, being tired, and kids can all throw us off course. So what is the secret behind being consistent? As we are heading into summer, I don't want your business to completely get on the back burner. So I'm sharing with you 5 ways to be consistent in your business even when your life is busy. Also, today (May 17th) is the last day to join my coaching group Money Makers. The doors are closing until fall, so don't wait! Imagine how far your business will get before the doors open again. Join today: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/the-secret-to-staying-consistent/

May 12, 2022 • 10min
Ep 192 4 Best Tips And Advice For Growing A Business
I want to introduce you to some of my favorite people. They are women in business who are in my Money Makers Coaching Group. They are coming on today to talk about their business, some things that they've learned, and to give you their best tips and advice for growing a business. I know we each come into our business at different stages and different experiences. I wanted to choose a few different women that show you the different types of businesses that you can apply what we teach about in Money Makers. Join Money Makers today! Doors close on May 17th! https://iammichellegifford.com/moneymakers Lisa Dinsmore: https://mamalisaskitchen.com/blog/ https://www.instagram.com/mamalisaskitchen/ Scarlet Bushman: https://www.instagram.com/missionarymomco/ https://www.instagram.com/sparkgoodness/ Brenna Powell: https://www.tiktok.com/@craftingwithbrenna Brit Bennion: https://britbennion.mykajabi.com/content_collective https://www.instagram.com/britbennion/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/interesting-facts-i-bet-you-never-knew-about-biz-group-coaching/

May 10, 2022 • 16min
Ep 191 How To Take That Next Step
Are you at a point where you know that you want to take your next step? You've been doing things and you're doing okay, but you feel like it's time to do more. In this episode, I'm going to break down how you can take that next step to overcome and to really step into the business and the business owner that you are and need to be. So hang on tight girl. We're ready for you! My Money Makers program is open from May 10th - 17th only, so don't wait! For only $347 a year, you get access to my courses, bi-monthly coaching calls, and an amazing community of business women like you. Join us today! iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-take-that-next-big-step-in-your-biz/

May 6, 2022 • 26min
Ep 190 7 Steps to Run Your Business and Enjoy Your Summer Plus a Look Inside Money Makers
One of the biggest struggles that people have as they're growing a business is that they hear what they should be doing, but to translate that into your business can be really tricky. And so you have all of these questions, but you don't have someone that's actually looking at the inside of your business and telling you what you should do. In this episode, I'm giving you a peek into Money Makers. Moneymakers is my group coaching program, where you get access to all of my courses. And then twice a month, we have a Zoom call where I give some coaching and then we dive into your questions. I am opening my Money Maker program on May 10th. Join my launch party at 10am pst on Instagram to enter to win a free year of the Money Maker program. I'm also going to be giving away Money Maker gift boxes to the first people who purchase. So set your alarm and join me on May 10th! One of the questions I've been getting in my Money Makers group and on Instagram is "How are we going to do business this summer?" I don't want you to be stressed. I want you to be prepared. So I'm sharing 7 steps to help you run your business and still enjoy your summer. For a coach, community, and classes, join Money Makers: iammichellegifford.com/moneymakers Hire the Michelle Gifford Creative Agency: michellegiffordcreative.com/ For the free Money Maker Goal Sheets text "Money Maker" to 951-309-7885. Get the full podcast show notes and transcript here: https://iammichellegifford.com/7-steps-to-enjoy-summer-as-a-biz-owner/

May 3, 2022 • 23min
Ep 189 Top 7 Instagram Growth Stoppers
You want to grow on Instagram. You're spending a lot of time there. You're doing all the work, but are you doing some things that are actually stopping you from growing on Instagram? In this podcast episode, we are going to talk all about that. We're going to talk about the 7 things that you need to stop doing if you really want to grow on Instagram. Join my Money Maker re-launch on Tuesday, May 10th at 10am pst on Instagram. I'm giving away a year of Money Makers! You have to be at the Instagram live to enter. And the first people who join Money Makers get a Money Makers box which includes my planner, a t-shirt, and stickers. I would love for you to be there and come join Money Makers! Episode 159 on customer journey: https://soundcloud.com/user-147201608/ep-159-your-customer-journey-the-power-of-knowing-the-path Get the full podcast show notes and transcript here: https://iammichellegifford.com/want-to-grow-on-instagram-stop-doing-these-7-things/

Apr 26, 2022 • 18min
Ep 188 Taking Your Business From Hobby to Money Making
You know that moment when you realize that you're really doing this, you're really running a business and you are excited to actually make this more than a hobby. I've seen this in my business, I've seen this in my clients and my moneymakers. There's this moment when you decide that you're going to take yourself seriously. So how do you do it? How do you go from hobby to money maker? This episode is going to show you. Join my Money Maker launch party and enter to win a free year of Money Makers at 10:00 AM on May 10th. For a coach, community, and classes, join Money Makers: https://iammichellegifford.com/moneymakers Hire the Michelle Gifford Creative Agency: https://michellegiffordcreative.com/ For the free Money Maker Goal Sheets text "Money Maker" to 951-309-7885. Get the full podcast show notes and transcript here: https://iammichellegifford.com/ready-to-turn-your-hobby-into-a-business-do-this-first/

Apr 19, 2022 • 18min
Ep 187 Become an Instagram Selling Ninja (How to Sell on Instagram without feeling too Salesy)
"It's hard to grow on Instagram." "Instagram takes up all of my time." "Selling on Instagram makes me feel weird." I asked you on Instagram last week to tell me how you felt like growing a brand on Instagram was. Most of the words that were given to me were quite negative. So today we're going to be talking about how you can become an Instagram selling ninja because you have a product and you need to sell it on Instagram. In this episode, I am going to give you 7 tips on how to sell your product on Instagram and give you the confidence to start right now. Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-become-an-instagram-selling-ninja/

Apr 14, 2022 • 26min
Ep 186 How you can start making more money with email marketing with Stephanie from Start-Up Spark
Are you wondering how you can start making more money with email marketing? On this episode, I have Stephanie from Six Sisters Stuff and also from Start-Up Spark. Stephanie and her sisters grew their business from a tiny hobby to a food media empire. Today, we're going to be talking about what email marketing is and how you can use it in your business to make money. First 3 Steps to Start Email Marketing: 1. Set up your email system 2. Create an opt-in to get people on your list 3. Email your list regularly Stephanie Loaiza Instagram: https://www.instagram.com/startupsparkco/ Podcast: https://podcasts.apple.com/us/podcast/start-up-spark-podcast/id1563583721 Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/6-tips-to-help-you-make-more-money-with-your-email-list/