
The Social Strategist
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Latest episodes

Aug 25, 2022 • 46min
Ep 205 How to Get Unstuck in Your Business: Jaime the Unstuckologist
Are you feeling stuck in your business? Then this episode is for you. My friend Jaime from The Unstuckologist walks us through how we get unstuck. She teaches us how to come up with better thoughts that can govern our actions so that we can actually grow the business that we want. Jaime is also very practical and that is why I brought her on because I wanted you to have some practical steps so that you could get unstuck today. Quotes from this episode: "One of the biggest missteps that keeps us stuck is that we try to prevent bad things from happening versus focusing on what we can do to produce what we do want." "We use our busyness to bypass the emotions, but if we actually get in the emotions, we actually can go a lot farther, a lot faster." You can find Jaime on Instagram at @unstuckologist or on her website: https://home.jaimegordonlifecoaching.com/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-sure-fire-ways-to-get-unstuck-in-your-business

Aug 23, 2022 • 9min
Ep 204 Business Mom School
Class is in session for the Business Mom School! And I am going to be your favorite professor, Michelle Gifford. In the Business Mom School, tuition is free, but you have to do the work. In this episode, I'm walking you to what the Business Mom School is, what it means for you and your business, and how it's going to help you make money. You can sign up for the Business Mom School starting August 30th and school starts on September 6th. We are giving away 100 study boxes during the first week of enrollment, so make sure you sign-up on my website iammichellegifford.com for a chance to win a box. The Business Mom School is a step-by-step process to grow your business. We'll have weekly Youtube videos, weekly podcast episodes, and weekly emails with an assignment to help you grow your business right now. And it's all FREE! So visit iammichellegifford.com on August 30th to enroll. You can also text "BMS" to 951-309-7885. I can't wait to start Business Mom School with you! Get the full podcast show notes and transcript here: https://iammichellegifford.com/welcome-to-the-business-mom-school/

Aug 23, 2022 • 35min
Ep 203 The Lies We Are Being Told as a Business
Welcome to the new Business Mom School Podcast with Michelle Gifford! In this episode, we're gonna be talking about the 10 lies that we are being told as business moms and what you can do about them. The 5 lies other people tell us: 1. "All in" means the same thing to everyone 2. Start with "why" 3. Instagram = business 4. Business motherhood isn't messy 5. All you need is a funnel The 5 lies we're telling ourselves: 1. I am not an expert 2. I'm going to wait for the right time 3. No one wants to hear me 4. If I show up and fail it means I'm a failure 5. Good moms don't work I'm excited for a new season, and this is gonna be our best season yet! Visit my redesigned website to win $500 this week! Find the 5 pictures of me to enter. Visit https://iammichellegifford.com/ Text "BMS" to 951-309-7885 to join the Business Mom School. Get the full podcast show notes and transcript here: https://iammichellegifford.com/10-lies-you-are-being-told-as-a-mompreneur/

Jun 28, 2022 • 14min
Ep 202 Do you have the boss mindset?
Are you the boss of your business? Of course you are! But what does that mean? Having a boss mindset has meant different things to me over the years, but I think I understand it more now than ever. With my business growing so quickly, I’ve had to really get a handle on this boss mindset and use it to grow my biz and my team. So in this episode, I'm sharing 6 ways to start thinking like a boss. We need more women just like you who are building big businesses. If your next step in your business is to hire a team to help you with your content strategy, marketing, or branding, my team is here and ready for you. Visit https://michellegiffordcreative.com/ to schedule a call with me to get started. Get the full podcast show notes and transcript here: https://iammichellegifford.com/6-ways-to-start-thinking-like-a-boss/

Jun 21, 2022 • 18min
Ep 201 How to make your first hire
Your business is growing and now you get to hire someone. You get to bring some people onto your team because you know that's your dream. So, who do you hire? I've had a lot of advice given about this and I've taken some advice. Some has worked out for me, some hasn't. I want to walk you through all of it. I'm going to give you a very real life view of how hiring people works and what you need to do to make it a success. The links I mentioned in the podcast: Descript: https://www.descript.com/?lmref=7e1z9g Honeybook: http://share.honeybook.com/michelle48952 Get 50% off with this link Brittany Ratelle Contracts: https://creativecontracts.co/ Use MICHELLE15 for 15% off Michelle McGuire Creative: https://iammichellegifford.com/services#start-here.2 Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-your-first-hire-for-your-biz/

Jun 14, 2022 • 23min
Ep 200 What I would tell myself if I were starting over again
200 episodes! I'm celebrating my 200th episode of the podcast. And in this episode, I want to break down the things that I've learned over the last 200 episodes and what I would tell myself if I were starting over again. I have 10 things to share with you that I have learned, but one or two of these are going to stand out more than the others to you. Sometimes we need to slow down and to hear the message that is meant for each one of us. Whichever things stand out to you, can you DM me on Instagram? I'd love to connect with you there. Find me on instagram at @iammichellegifford. Get the full show notes and transcript here: https://iammichellegifford.com/9-lessons-ive-learned-since-starting-my-biz/

Jun 7, 2022 • 17min
Ep 199 How to batch your content for summer
I want you to be able to enjoy the summer with your family while also growing your business. It might take a little bit of preparation, but you can batch your content for the summer. It's a lot of work upfront, but there's some peace of mind when you take your business seriously enough to make a plan. So that's what we're doing today. Get a free trial of Descript here: https://www.descript.com/?lmref=7e1z9g Link to Monday: https://mondaycom.grsm.io/michellegifford223 My Content Templates: https://iammichellegifford.com/ultimatecontentpack Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-batch-your-content-for-summer/

Jun 2, 2022 • 19min
Ep 198 Create a content plan that makes you money without burning you out
Do you wonder if the content you're creating is actually making money? Are you struggling trying to figure out how to create a plan that fits well? In this episode, I'm going to walk you through my step-by-step plan. I want to show you how I actually create a content plan. I use this for me, I use this for my clients, and I can't wait to share with you my 7 steps for creating a content plan that doesn't burn you out. Use this link to sign up for Descript: https://www.descript.com/?lmref=7e1z9g Ultimate Content Idea Bank: https://iammichellegifford.com/ideabank Ultimate Content Template Pack: https://iammichellegifford.com/ultimatecontentpack Get the full podcast show notes and transcript here: https://iammichellegifford.com/7-steps-to-reinvent-your-content-marketing-plan/

May 31, 2022 • 24min
Ep 197 How to create a content marketing plan you actually stick to
Have you ever created a content marketing plan and just not been able to stick to it? You have this whole calendar or planner where you map out what kind of content you create and then you just never show up and actually create that content. You are not alone! It can be overwhelming to post content because there's so much to do. In this episode, I want to walk you through how to create a content marketing plan that you actually stick to. It's gonna be easier than you think. Ep 157 4 P's of a Solid Brand Message https://soundcloud.com/user-147201608/ep-158-the-4-ps-of-good-brand-messaging Come follow me on TikTok! I'm @iammichellegiffor For the month of June, I'm going to be teaching more about TikTok for business on TikTok. So come find me there! Also, don't forget to text "TikTok" to 951-309-7885 to get my free Beginner's Guide to TikTok. Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-a-content-marketing-plan-you-actually-stick-to/

May 26, 2022 • 14min
Ep 196 A beginner's guide to TikTok for your business
In episode 195, I helped you warm up to TikTok, so now I'm going to give you my beginner's guide to TikTok and how to get started. In this episode I'm sharing 9 things you should do to help you find success on TikTok and have it be a part of your business strategy. Come follow me on TikTok! I'm @iammichellegifford For the month of June, I'm going to be teaching more about TikTok for business on TikTok. So come find me there! Also, don't forget to text "TikTok" to 951-309-7885 to get my free Beginner's Guide to TikTok. Get the full podcast show notes and transcript here: https://iammichellegifford.com/a-beginners-guide-to-tiktok-for-your-business/