

The Social Strategist
Michelle Gifford
This podcast is closing. Come find me at the Michelle Gifford Podcast.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.
Episodes
Mentioned books

Feb 8, 2022 • 18min
Ep 167 how to have your first $1,000 or $10,000 month
We've talked about this year being the year of the Money Maker. So let's talk about how you can specifically reach your financial goal, whether that's $1,000 or $10,000 this month, this episode is all about tactical practical ways that you can earn that money right now. The 4 steps to hit your money goal: 1. Commit 2. Brainstorm ways to make money 3. Make a plan 4. Leave room to be surprised If you liked this episode, would you DM me over on Instagram? I want to know what you learned, what you liked about it, and maybe even what your money goal is. I love that kind of stuff! You can follow Mary Carlich on Instagram: @alifehomecrafted https://www.instagram.com/alifehomecrafted/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-your-first-1-10-thousand-in-a-month/

Feb 3, 2022 • 34min
Ep 166 Chatbooks founder Vanessa Quigley, the Motherhood super power to grow your business
In this episode, I get to interview Vanessa Quigley. She is the co-founder of Chatbooks, mom of 7, author, and host of The MomForce Podcast. In this episode, you are going to learn about leadership and how Vanessa has grown her business around her core values of strengthening families. And you're going to get some real life behind the scenes of how her business has grown and how her business has changed her as a person and as a mom. Vanessa Quigley Website: https://chatbooks.com/ Instagram: https://www.instagram.com/chatbooks/ Podcast: https://chatbooks.com/podcast Instagram: https://www.instagram.com/vanessaquigley/ You can follow Anna Burch on Instagram: @prenatalinsights https://www.instagram.com/prenatalinsights/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-being-a-mom-makes-you-a-better-entrepreneur/

Feb 1, 2022 • 24min
Ep 165 Creating content the easy way: My core content code
Are you feeling like you are being stretched too thin with the kind of content that you're being asked to make? Everyone says you have to post a million times on Instagram, you have to do an email list, you have to do a blog, post to YouTube, all of the things. Well today we are going to debunk all that. I want to talk to you about my Core Content Code. My Core Content Code consists of 4 main points: 1. Figure out your core piece of content 2. Figure out your secondary content 3. See how you can stretch that piece of content 4. Use that content to start conversations on social media These are just the highlights of my Core Content Code. To get the full course, join my Money Makers Coaching Group for an amazing community, courses, and coaching for only $347 a year. Visit iammichellegifford.com/moneymakers You can follow Scarlet Bushman on Instagram: @sparkgoodness https://www.instagram.com/sparkgoodness/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Get the full podcast show notes and transcript here: https://iammichellegifford.com/my-4-step-formula-for-a-powerful-content-strategy/

Jan 27, 2022 • 23min
Ep 164 Finding the right place to build your business
Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions to ask yourself are: - How do you make money? - Where do you like showing up? - Where is it best to consume your content? - Where are your people? This episode is the "Yell to Your People" part of the Money Maker Method. If you don't know what the Money Maker Method is, make sure to go back to episode 155 for an overview. You can follow Erin Ropelato on Instagram: @seekthisjesusstudy https://www.instagram.com/seekthisjesusstudy/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-use-social-media-to-build-your-business/

Jan 25, 2022 • 23min
Ep 163 Systems Mean We're Serious, how to make more money with less time
Ready for the secret that is going to save you time, make you more money, and help you make less mistakes? Well, today we're talking about systems. Systems mean you're serious and they really help you grow your business. I'm talking about email marketing systems, forms, scheduling apps, sales funnels, and other money making systems that you need to have in place in order to "Establish your Ecosystem" in the Money Maker Method. Davinci 14 day free trial: www.trydavinci.com?fpr=michelle51 Flodesk 50% off: flodesk.com/c/P20NCP Honeybook 50% off: http://share.honeybook.com/michelle48952 Calendly: https://calendly.grsm.io/34lb9dcxwo14 You can follow Stephanie Valdez on Instagram: @empowerfulgirls https://www.instagram.com/empowerfulgirls/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-ways-to-make-more-money-for-your-biz-in-less-time/

Jan 20, 2022 • 21min
Ep 162 The 5 elements of a Money Making website
Wouldn't it be amazing if you had a sales team that was working for you 24/7 and you didn't have to pay them? Well, that is what your website could and should be. It is one of the things that can convert clients, even when you're not awake, even when you're not paying attention, and even without an email. In this episode, I'm going to give you 5 elements to a website that makes you money. This is the "E" in my Money Maker Method - Establishing Your Ecosystem. If you don't know what my Money Maker Method is, make sure to go back to episode 155 where I give an overview of the method I use for my business and for my clients to help their businesses grow and make more money. Remember, your website is not about you, it's about the people you serve. You can follow Amy Anderson on Instagram: @frescochocolate https://www.instagram.com/frescochocolate/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/top-5-elements-of-a-money-making-website/

Jan 18, 2022 • 18min
Ep 161 How to get started with text marketing (it's easier than you think)
Texting is one of our favorite forms of communication because it's easy and it's fast, but can you use it for your business? And should you be using it for your business? More businesses than ever are using text marketing to grow and to nurture their audience. And today we're going to dive into everything about text marketing, figure out if you should do it, the stats behind it, and how you can get started with it right now so it will be really effective for your business. This is another part of "Nurture and Notify" in the Money Maker Method. If you don't know what the Money Maker Method is, go back to episode 155 for an overview. Links to sources: Statistics: https://mobilemonkey.com/blog/sms-marketing-statistics https://www.reach-interactive.com/resources-and-blog/seven-ways-to-grow-your-sms-marketing-list/ You can follow Kristen Goodman on Instagram: @kristengoodmancoaching https://www.instagram.com/kristengoodmancoaching/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-get-started-with-text-marketing/

Jan 13, 2022 • 21min
Ep 160 How to craft the perfect email + Email Marketing 101
You need an email list. I bet you've heard this before, more than once by more than one person. And you're going to hear it again from me, but I'm going to give you some actionable items, like how to write an email that actually gets opened. I'm also going to catch you up with email marketing: what it is, how to use it, and why you need to do it right now. This episode is all about Nurturing and Notifying which is the "N" in my MONEY Maker Method. Other Email Marketing episodes: Episode 59 - When to Email and What to Email Episode 57 - The 6 Emails of a Sales Sequence Episode 56 - 5 Steps to an Amazing Email Optin Episode 45 - Getting Down to the Basics of Email Marketing Episode 22 - How to Use Quizzes to Boost Your Email List with Interact Davinci 14 day free trial: https://www.trydavinci.com?fpr=michelle51 Flodesk 50% off: https://flodesk.com/c/P20NCP You can follow Miquelyn Hollingsworth on Instagram: @davehollingsworth https://www.instagram.com/davehollingsworth/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/why-you-need-an-email-list-email-marketing-101/

Jan 11, 2022 • 20min
Ep 159 Your Customer Journey- The power of knowing the path
The whole goal of your business is to help your customer, but how do you do it? There are a few different ways and these are called customer journeys. So today we're going to be talking about your customer's journey and how knowing this will help you determine how you grow your business, where you put your efforts, and how you can make the most difference in your customer's life. There isn't just one way for people to take people on a journey. It really depends on these three things: the type of product you sell, when you sell it, and where you're taking people. This episode is all about optimizing your opportunity which is the "O" in my MONEY Maker Method. You can follow Sarah VanHoose on Instagram: @journeytoinfluence https://www.instagram.com/journeytoinfluence/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-lead-your-customers-to-buy-your-products/

Jan 6, 2022 • 21min
Ep 158 What they see: Getting your physical brand right
This is the fun part. We get to talk about the look of your brand and in this episode, we're talking about what they see. What does your brand look like? This is your brand colors, your logo, your fonts. I'm going to show you how to do it as I continue the discussion of Make your Mark in the Money Maker Method. There are three parts to Make your Mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) You can follow Becky Smith on Instagram: @beckysmithcoaching https://www.instagram.com/beckysmithcoaching/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-creating-a-killer-visual-brand/