The Social Strategist

Are you feeling frustrated with Instagram from time to time? I know, I know. Sometimes it doesn't seem fair, but I've got the 3 secrets to how you can use Instagram to your advantage. Check out the 3 reasons why you're not growing on Instagram and what to do instead. Ready to grow on Instagram? Text "money maker" to 951-309-7885 Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-reasons-why-youre-not-growing-on-instagram/

Have you heard? Instagram is changing to a video sharing app. Don't panic. You don't have to do all video, but it's a good idea to try some video out--like reels. 3 Reels You Can Do Today: 1. Fast Motion 2. Teaching Something 3. Reinvent Listen to the episode to find out how to create these three reels! Rock the Reels Challenge: https://iammichellegifford.com/rockthereels/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-reels-you-can-do-today/

How are you feeling about Instagram right now? Is it working for you? If you ever feel frustrated with how Instagram works, this episode is for you, sister. I break down the three algorithms Instagram has: - The Feed - The Explore - The Reels Instagram has an equation for each of these three tools and once you understand them better, you can use them to spread your brand and turn your business into one built to last. Check this episode out and follow me on Instagram for more tips and tricks on how to have a successful biz: https://instagram.com/iammichellegifford/ Website: https://iammichellegifford.com/ Instagram Blog Article: https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works Get the full podcast show notes and transcript here: https://iammichellegifford.com/making-sense-of-the-instagram-algorithm/

This episode is a hard conversation! Are you ready? I had to bring this up because there's so many people out there trying to make running a business sound way easier than it is. Running a business is HARD. And if it feels hard then you are doing it right. Here are the 5 truths you need to know about running a business. Instagram: https://instagram.com/iammichellegifford/ Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-truths-about-growing-a-business/

Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-a-killer-instagram-live/

Did you hear Instagram is paying you to go live? It just released a new feature called Badges, where if you use them, you will get paid for it. What! Yes, it's real. (I double checked with my lawyer.) Badges are a way for you to make money from your audience every time you go live. If you enable badges on your live, your viewers have the option to purchase 1-3 stars through your video. Instagram is offering 3 milestones to reach as you use the badges on your lives. Go here for more information: https://techcrunch.com/2020/10/20/instagram-rolls-out-fan-badges-for-live-videos-expands-igtv-ads-test/#:~:text=Instagram%20is%20today%20introducing%20a,comments%20and%20show%20their%20support. Find out why people would even want to buy the stars and how this is genius of Instagram for creators. Follow me on Instagram: https://www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/instagram-pays-you-to-go-live/

Are you wondering about creating a membership for your business? There's so many benefits to having one, but there's 3 I will share with you: 1. Consistent Income 2. Deepens my connection with my audience. 3. Strengthens my community where my people can collaborate with one another. My Money Makers membership program is through the app, Channels, created by Marco Polo. I love it so much better than a Facebook group! Channels is putting on a free webinar where you can learn about how it could work for you and your business. Go here to learn more: https://join-channels.marcopolo.me/evolutiononlinecoaching?utm_source=advisor&utm_medium=referral&utm_campaign=Michelle&utm_id=evolutionofcoaching Or text "channels" to 951.309.7885 to get more info! Follow me on Instagram: https://instagram.com/iammichellegifford/ Join Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-reasons-why-you-should-have-a-membership-in-your-business/

How confident do you feel about your brand? How clear is it so your audience can understand how you serve them? If you want a little more confidence and clarity in your brand, you've come to the right place. In this episode, I'll go over the 5 steps on how to create a killer brand from start to finish that will help you create a business built to last. These same five steps are what I use for my clients who hire me to do their brand strategy. My clients always feel way more confident and legit after working with me. I'd love for you to be next! If you sign up for my brand strategy services this month in June you will get $1000 OFF! Go to https://iammichellegifford.com/services to sign up! I'm also doing a sale for my Showit website templates where you can get $200 OFF if you'd rather want a fresh new website that is professionally made where it will attract and convert your audience within seconds of being there. Go to https://iammichellegifford.com/showittemplates to catch this deal! Follow me on Instagram: https://instagram.com/iammichellegifford I just started a live Instagram show called "The Biz Mom Show" where I talk all about how we can be moms and run a business (and the craziness of it). Join me for my next show this Thursday at 8:30 a.m. Pacific Time. We will have so much fun together! In my last episode we talked about a summer schedule for our kids. Does it feel too soon to have your kids home from school or is it just me? Since Covid happened, it kept my kids home for most of the year and now they're home for summer break! But I know it will be so fun. Plus, I created these summer schedule worksheets that you can use for your kids. If you want these summer schedule worksheets, text "summer" to 951.309.7885. I am so happy you are here! I love to grow my biz sister community, so if you feel like a friend needs this episode, please share it with them! Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-a-killer-brand-from-start-to-finish/

Listen to this special episode with my dear friend Mackenna Rowley, owner of Piep. She took this family-owned business and made pivot after pivot, turning it into her dream business. Find out the effects Covid had on Mackenna's business and how she kept moving forward even when she wasn't sure things would work out. There were moments where she wondered if they would reopen, but she kept. moving. forward. Now, she has an incredibly successful business and even just launched a new program for plant lovers, which you can learn all about in the episode! Follow Piep on Instagram: www.instagram.com/piep.co/ Follow me on Instagram: www.instagram.com/iammichellegifford/ Piep's website: www.piep.co Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-turn-a-pivot-into-a-dream-business/

Are you tired of not knowing what to post on Instagram? Or not knowing what to write about on your blog? Good news, my Core Content Code helps you learn how to blend the two together where they help each other and turn your business into one built to last. Step 1: Choose your core piece of content. Step 2: Choose your secondary piece of content. Step 3: Stretch the content onto social media. Step 4: Use your content topic to start conversations. Tune in to learn more about what these steps mean and how you can use them in your content creation. My Core Content Code: https://iammichellegifford.com/corecontentcode Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-great-content-last-longer/