Make It Happen Mondays - B2B Sales Talk with John Barrows

Todd Caponi joins John once again on Make It Happen Mondays almost 2 years after his first appearance (Episode 112) to talk about radical transparency and leading with one’s flaws in sales. “Perfection isn’t a thing”, and Todd goes on to explain why talking about what you can’t do or don’t have can actually create a stronger foundation for a relationship in sales. This episode includes tactical ideas you can utilize to build trust and reduce sales cycles. Grab your copy of Todd Caponi’s “The Transparency Sale”, one of John’s favorite books, and pre-order his upcoming book, “The Transparent Sales Leader”, available Spring 2022.

Our guests this week are Alexine Mudawar, Major Account Executive at Displayr, and Gabrielle Blackwell, SDR at Gong. This week we have two smart powerful women chat with John on how to become an advocate for women in business, starting by the leadership selected to set examples, creating a safe and welcoming environment, and ensuring conversations about diversity and inclusion are continued. Other topics mentioned are how to approach defensive males in the workplace, and leading by example, even as a peer. You don't want to miss out on learning from this important conversation conversation about empowering women in sales.

Our guest this week is Debra Roberts, a conversation expert and creator of the Relationship Protocol, helps savvy business people navigate important conversations. This week with John she talks about how to approach conflict, triggers and why people react certain ways, as well tactical things to open up communication & build trust in a short period of time. Debra gives actionable advice on how to best communicate between management levels and clients in the workplace.

Our guest this week is Brian Trautschold, Cofounder at Ambition which is enterprise gamification for sales teams, joins John this week to talk about keeping remote employees motivated and accountable, and how companies and brands that incorporate gamification are changing the world. Gamification can foster teamwork and create an outlet for friendly rivalries. To create a healthy environment, promote competition alongside metric-driven coaching and encouragement amongst sales reps. Brian reveals his tips and strategies for pushing yourself throughout the day.

Our guest this week is Hang Black, VP of Revenue Enablement at Juniper Networks and author of Embrace Your Edge, joins John this week to talk about adaptability within the customer lifecycle and personalization: telling people how you like to be connected with. Hang details how diversity, innovation, and creativity come into play in this new age of Gen Z sellers and buyers, especially as we re-enter into this “hyper hybrid world”.

Our guest this week is Brian Burkhart, Founder and Chief Word Guy at SquarePlanet which focuses on presentations, strategy, and messaging. He joins John this week to talk about core values, growth mindset, and elevating others. Brian explains how one sets the tone as the leader yet emphasizes staying flexible throughout your entire career. You don't want to miss this conversation as it solidifies the connection between elevating others to be the most well-rounded version of themselves in life and in sales.

Our guest this week is Scott Gillum, CEO and founder of Carbon Design, who talks about what makes a good salesperson and what makes a good buyer, how personality-based marketing can be utilized, how to conduct solid research on brands and people, and also share their differing thoughts on the role of the SDR. Scott and John also discuss different selling methods and models in this enlightening conversation.

Our guest this week is Robbie Crabtree, a former trial lawyer turned founder of Performative Speaking. After years of convincing jurors and working on both sides of the attorney fence, Robbie elevated his talents and now helps visionary leaders become excellent speakers. Bridging the connection between persuasive speaking and sales, Robbie also provides in this episode tips and advice on how to craft conversations and presentations.

Our guest this week is Beth Waterfall, Executive Director @ Elevate Northeast & Founder of Beth Waterfall Creative. Beth is a thought leader on the legalization and advocacy of marijuana and provides education in this episode around the history of cannabis and how it affects our economy, psyche, wellbeing and lifestyle. John and Beth also discuss where the industry is headed and the opportunities the "Green Rush" presents.

Our guests this week are Simon Mulcahy, Chief Innovation Officer @ Salesforce, and Karen Semone, Senior Director of Innovation at Salesforce. This conversation between John and these two dynamic, free-thinking leaders is filled with invention, thought leadership, innovation, and content. Both Karen and Simon emphasize genuine curiosity, curating the entire experience from start to finish, and share what they believe to be the three most important evolving trends.