The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books
Feb 3, 2025 • 2min
MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges
On today's MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan
Jan 31, 2025 • 37min
ExchangeWire on Sky News’ Move to Prioritise Paid Content, OpenAI’s Accusation Against DeepSeek and Nielsen Ending Panel-Only Ratings
On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.
They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only ratings which have measured TV for decades.
Jan 31, 2025 • 2min
On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m
On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m; Meta Reveals Q4 2024 Results
Jan 30, 2025 • 2min
MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft
On today's MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes
Jan 29, 2025 • 2min
MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content
On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
Jan 28, 2025 • 2min
MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings
On today's MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok
Jan 27, 2025 • 2min
MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business
On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports
Jan 24, 2025 • 27min
The Goat Agency’s Ellie Hooper on Encouraging Diversity in the Ad Industry, Bluesky’s Push Towards Video and IAB’s Gold Standard Initiative Expansion
On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.
They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry, Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.
Jan 23, 2025 • 2min
MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets
On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms
Jan 22, 2025 • 2min
MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct
On today's MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold
