The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books
Jan 21, 2025 • 2min
MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics
On today's MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds
Jan 20, 2025 • 2min
MadTech Daily: TikTok Stops, Then Doesn't.
On today's MadTech Daily: TikTok's US Ban was Incredibly Brief; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost
Jan 17, 2025 • 41min
Channel 4’s Charlie Glyn on Netflix vs BBC1, Disney’s Ad Tier Popularity and Meta Terminating DEI Programmes
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.
They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DEI) programmes.
Jan 17, 2025 • 2min
MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees
On today’s MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees; Publicis Groupe to Combine Leo Burnett and Publicis Worldwide
Jan 16, 2025 • 2min
MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk Adds Defendants to Lawsuit Against Advertisers
On today's MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase
Jan 16, 2025 • 45min
Data and Tech Maturity in APAC with Vincent Niou, Skeleton Key
Vincent Niou, Founder of Skeleton Key, shares his insights on data and tech maturity across APAC. He reveals how Singapore leads while Australia struggles with unexpected challenges. The discussion unpacks barriers small brands face, emphasizing local decision-making. Vincent highlights the importance of strong data foundations and the need for talent acquisition in marketing. He advocates for educational initiatives to boost organizational alignment, underlining the role of Customer Data Platforms in enhancing data management.
Jan 15, 2025 • 2min
MadTech Daily: CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk While Users Migrate to RedNote
On today's MadTech Daily: CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk While Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions
Jan 14, 2025 • 2min
MadTech Daily: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled
On today's MadTech Daily: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Venture Discontinued; Apple Begins UK Antitrust Trial
Jan 13, 2025 • 2min
MadTech Daily: Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC
On today's MadTech Daily: Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News
Jan 10, 2025 • 2min
MadTech Daily: Amazon Sells Ad Tech to other Retailers; TikTok Goes to Supreme Court
MadTech Daily: Amazon Sells Ad Tech to other Retailers; TikTok Goes to Supreme Court; Bauer Media Group Pays £508m for OOH Business
