The MadTech Podcast

On today's MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users 

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear.  They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps. 

On today’s MadTech Daily: Google’s Ad Tech Allowing Users to Target National Security ‘Decision Makers’ and People With Chronic Diseases; Half of Print Titles See Distribution Drop; Spin Acquires Be and Bear, and MNC acquires GRWTH.

On today's MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets 

On today's MadTech Daily: Only Half of Businesses Calculate Digital Media Emissions; Reddit Readying Paywalls

On today's MadTech Daily: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153% 

On today's MadTech Daily: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI 

On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor’s Eoin McGregor to discuss the opportunities for advertisers within the travel industry. 

On Today’s MadTech Daily: The Trade Desk Misses Revenue Target for First Time; Paramount Owned Channels to Go Dark on YouTube; Equativ Expands to Japan 

On today's MadTech Daily: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI