The MadTech Podcast

ExchangeWire
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Mar 7, 2025 • 21min

Shirley Marschall on Social Platforms Protecting Child Users' Privacy, Amazon Defying an Economic Blackout and Walmart’s Retail Media Network

In this MadTech Podcast episode, Aimee Newell Tarín and John Still are joined by independent ad tech expert Shirley Marschall to discuss the latest in media, marketing, and commerce.  They look at The Information Commissioner’s Office investigations into TikTok, Reddit and Imgur, Amazon’s sales continuing to climb during a boycott period, and Walmart’s retail media network. 
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Mar 7, 2025 • 2min

MadTech Daily: Publicis Groupe to Acquire Lotame; ITV Profits More Than Double

Today, Dot discusses another huge acquisition in ad tech, and earnings figures from ITV and Havas. 
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Mar 6, 2025 • 2min

MadTech Daily: T-Mobile Buys Blis; Google Urges US Gov Not to Force Breakup

Today, Dot discusses the latest industry acquisitions including T-Mobile buying Blis, Google urging the US Government not to force a breakup of its company, and Disney cutting jobs across its TV Networks. 
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Mar 5, 2025 • 2min

MadTech Daily: Viant buys Lockr, R/GA Goes Indie; Publishers Losing Against AI Search Engines?

Today, Dot discusses the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census. 
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Mar 4, 2025 • 2min

MadTech Daily: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process

Today, Dot discusses TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google.  
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Mar 3, 2025 • 2min

MadTech Daily: Streaming Soars as Linear Dips

Today's news: Paramount’s Linear Revenue Dips as Streaming Sales Soar;  YouTube Podcasts Reach One Billion Milestone; Digital Rights Activists File Complaints Over Meta’s Targeted Ads
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Feb 28, 2025 • 26min

ExchangeWire on AI Protests; YouTube TV Measurement; and Media Pulse Findings

On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing. They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.
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Feb 28, 2025 • 2min

MadTech Daily: Sports Streaming For the Win

On today's Daily, Dot discusses: the rise in sports across streaming services; Instagram Reels being spun into it's own app; Alibaba's AI adventure continues
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Feb 27, 2025 • 2min

MadTech Daily: YouTube is Definitely TV

On today's Daily, Dot discusses: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland
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Feb 26, 2025 • 2min

MadTech Daily: AI Battle Lines Being Drawn

On today's MadTech Daily: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool

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