Subversive

Miranda Paine is the Head of Growth at Runna, where she has contributed to its rapid expansion and recent acquisition by Strava. Prior to Runna, Miranda held growth and marketing roles at two other London-based fitness startups, including another fitness app called Fiit and a boutique kickboxing-inspired group fitness studio called Flykick. She holds a degree in Marine Biology, and credits her background in science and data analytics for helping her succeed as a growth leader.Key Takeaways:Since being founded in 2020 and launched in 2022, Runna has rapidly grown into one of the largest and most popular running apps in the world, using AI to give runners personalized training plans that adapt to their unique needs.The key to Runna’s success has been building features that adapt to each runner to provide them with hyperpersonalized experiences, including pacing tips, real-time audio feedback, and dynamic goals that change based on performance.Once Runna had product/market fit, it built an ambassador program and focused on creating strong relationships with runners, both online through UGC on channels like TikTok and Instagram, as well as offline at races and other events.Runna has deliberately crafted an aspirational brand at a premium price point, which has influenced its ad creatives, product positioning, new user onboarding experience, and approach to free trials and discounts.As a result of its rapid growth, Runna was recently acquired by Strava, which has provided the company with additional resources, expanded its reach, and unlocked all sorts of additional growth opportunities.Miranda Paine:Website: https://www.runna.com/LinkedIn: https://www.linkedin.com/in/miranda-paine-55b573a7/Instagram: https://www.instagram.com/miranda.paine/Phil Carter:Website: https://www.philgcarter.comSubstack: https://philgcarter.substack.comLinkedIn: https://www.linkedin.com/in/philgcarterX: https://x.com/philgcarterPodcast Production by Podders: https://podders.io

Jon Noronha is the cofounder and Head of Product at Gamma, where he's creating a new medium for presenting ideas. Gamma allows anyone to generate a presentation, document, or webpage in minutes using AI, just by writing a topic or pasting an outline. Before starting Gamma, Jon was the VP of Product at Optimizely, where he helped companies integrate rapid experimentation into their product development process.Key Takeaways:After launching in 2020, Gamma struggled to find product/market fit until early 2023 when it bet the company on a big launch focused on AI-powered presentations. By August of that year, the company was profitable.Gamma unveiled this launch on X with a viral post that read: "The most valuable skill in business is about to become obsolete. Designing a killer slide deck used to take days. Now AI can do it in seconds for anyone. Introducing Gamma: your AI design partner for presenting ideas beautifully."One key to Gamma's early success was using cheaper, faster models even if it meant sacrificing some performance. This allowed the company to run lean with lower costs, and it also minimized latency leading to a better user experience.Gamma has benefitted from multiple organic growth loops that allowed it to scale cost-efficiently, including word of mouth (users telling friends and colleagues), casual contact (users discovering Gamma through another presentation), and SEO (users creating websites and presentations that get indexed by Google).Gamma offers two subscription tiers, Gamma Plus and Gamma Pro, each with monthly and annual plans at relatively low prices compared to other AI products. It loses money on a small percentage of its users, but this is a tradeoff Gamma is happy to make to keep its premium product offering simple and delight its best customers.Over 90% of Gamma's users and over 75% of its subscribers are from markets outside the US, and the company has invested in product localization, support for local currencies, and international price optimization to serve these users.Jon Noronha:Website: https://gamma.app/LinkedIn: https://www.linkedin.com/in/jonnoronha/X: https://x.com/thatsjonsensePhil Carter:Website: https://www.philgcarter.comSubstack: https://philgcarter.substack.comLinkedIn: https://www.linkedin.com/in/philgcarterX: https://x.com/philgcarterPodcast Production by Podders: https://podders.io

Ajay Mehta, cofounder and president of Portola, discusses the viral AI companion app Tolan. Tolan, designed as a Pixar-like alien friend, has captivated Gen-Z women by providing emotional support and relationship advice. Ajay reveals how Tolan's surprise memory feature creates deep emotional connections with users. He also explains the power of TikTok in driving the app's explosive growth and the transition from a paywall to a freemium model to enhance user experience and community building.

Cori Shearer, Lead Product Manager at Headspace, shares her journey from a Senior PM at Quizlet to her role in enhancing mental wellness. She discusses Headspace's transformation from a meditation app to a comprehensive wellness platform after acquiring Ginger.io. Cori explores the integration of AI through the feature Ebb for personalized mental health support. She emphasizes adapting to consumer needs and the ongoing evolution of mindfulness practices, highlighting the importance of user feedback in product development.

Natalia Castillejo, Director of Product at Duolingo, has been instrumental in the development of innovative features like Duolingo Max. She shares insights on how AI-driven functionalities like video calls and personalized feedback revolutionized language learning. Discussing her journey from intern to director, Natalia highlights the importance of user-centric design and A/B testing in product development. She emphasizes that successful monetization requires understanding user needs, paving the way for engaging educational experiences.

Jacob Eiting, Founder and CEO of RevenueCat, discusses profound insights from the 2025 State of Subscription Apps Report. He highlights the plummeting costs of app development, presenting opportunities for niche markets amid increasing competition. Retention rates are declining, emphasizing the need for top-notch product quality. Eiting also addresses AI's transient impact on growth and the importance of improving user onboarding experiences. Lastly, he shares anecdotes from his entrepreneurial journey, showcasing the critical elements of differentiation and innovation.

Yuriy Timen, a seasoned marketing advisor and former Global Head of Marketing at Grammarly, shares insights into the company's incredible growth journey. He discusses the strategic shift from targeting students to knowledge workers, revealing how this pivot opened new market opportunities. By implementing a freemium model and leveraging YouTube for marketing, Grammarly successfully reached a broader audience. Yuriy also reflects on the challenges of transitioning from B2C to B2B and the importance of building trust through word-of-mouth and AI-driven solutions.

Rachel Hepworth, former CMO at Notion and growth marketing expert from Slack and LinkedIn, shares her insights on how community engagement spurred Notion's success in AI. She reveals how the company pivoted towards AI Writer by leveraging user-generated content like templates and demos. She discusses the challenges of catering to both individual users and businesses while scaling internationally. Additionally, Rachel highlights the importance of community champions for advocacy and navigating feedback to enhance authenticity in brand perception.

Zain Abiddin, a seasoned global product builder and leader with over 15 years of experience, shares his insights on Canva's spectacular growth. He discusses how Canva expanded internationally, adapting localized pricing and payment methods to penetrate new markets. The launch of Canva for Teams played a pivotal role in boosting revenue and enhancing user collaboration. Zain also highlights strategies to combat involuntary churn, emphasizing the critical role of data analysis and A-B testing in refining pricing strategies and user retention.

Greg Stewart, CEO of Ladder, an innovative strength training app, discusses the company's incredible 2,000% growth. He reveals how Ladder pivoted its pricing strategy from $60 to $30 to better align with customer needs. Greg elaborates on the creation of the 'Ladder Quadrant' to identify high-value user segments and emphasizes the impact of turning in-house coaches into TikTok content creators for user acquisition. He also touches on the importance of community engagement and AI in enhancing the overall fitness experience.