Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Latest episodes
Jan 31, 2025 • 47min
How Tinder's Monetization Strategy Propelled it to $1B+ in Revenue
Ravi Mehta, a seasoned product executive with a history at Tinder, Facebook, and Tripadvisor, shares insights into Tinder's explosive growth. He discusses how the app went viral on college campuses, thanks to its innovative swiping and marketing strategies. The conversation delves into Tinder's clever monetization model, featuring multiple subscription tiers and in-app purchases designed to retain high-intent users. Ravi also highlights the challenges of consumer subscription apps and the importance of delivering continuous value to combat user churn.
8 snips
Jan 31, 2025 • 49min
How AllTrails Crossed the Chasm to 1M+ Subscribers
Ron Schneidermann, entrepreneur and former CEO of AllTrails, shares insights into transforming the world’s largest outdoor platform. He reveals how AllTrails shifted focus from hardcore enthusiasts to appealing to casual hikers, leveraging user-generated content for engagement. The discussion highlights the importance of strategic pricing and SEO for growth, including unique challenges of international expansion. Ron also emphasizes the role of AI in enriching user experiences while advocating for nature connection through innovative outdoor activities.
