The Smartest Amazon Seller

E-commerce expert Sabir Semerkant shares insights on his '8-D Method' for business growth, emphasizing website optimization, strategic pricing, team dynamics, and adapting to AI advancements. He discusses premium pricing, brand building, customer UX, retargeting, and the importance of revenue per session. The conversation covers his background, experience with Vitamin Shoppe, and collaborations with Gary Vaynerchuk.

Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising.   Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs.   Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies. Episode Notes:   00:35 - Introduction and Background 02:00 - Building M19 and Getting Customers 05:30 - Organic Rank Awareness 08:47  - Checking rankings 12:18  - Inventory Awareness 14:45 - Advertising Awareness 19:15 - Conversion Data 22:54 - Marketplace Preferences 24:17 - How to Reach M19   LinkedIn: linkedin.com/in/berradatarik Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories.   Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon. Episode Notes:   00:30 -  Introduction and Evolution of Walmart E-commerce 02:23 - Michael's Insights on Walmart in 2023 03:56 -  Launching and Succeeding on Walmart 04:03 - Understanding Walmart’s Style Guides and Listing Optimization 06:14 - Brand Success Stories and Strategies on Walmart 07:40 - The Journey from Online Marketplace to In-Store Presence 15:38 - Future Prospects for Walmart as an Online Marketplace 18:09 - Key Tactics for Optimizing Walmart Listings 19:50 - Walmart Tools and Data Utilization Strategies 20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS)   Website: https://www.sellcord.co/ LinkedIn: https://www.linkedin.com/in/michael-lebhar/

Scott breaks down the latest news in the Amazon space. Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event. Episode Notes: 00:35 - Podcast Coverage 01:15 - Prosper Update and Scott’s Favorite Audience 02:50 - The 17 People you will meet @ Prosper 03:15 - The Event Season 04:30 - Natural Products Expo West 2024 05:45 - SmartScout Expo West Brand Report 07:05 - Thrasio Bankruptcy 09:55 - Tweets about Thrasio’s Bankrupt 10:15 - Optimizing FBA Fees Email: scott@smartscout.com Related Post: Fulfillment Fee (FBA Fulfillment Fee)

In this podcast episode, Scott Needham interviews David Zimmermann from the Amazon Tools League channel. They discuss the process of analyzing Amazon tools and how David evaluates different categories of tools, such as PPC automation and profitability trackers. They also talk about the challenges of comparing AI features in different tools and the importance of considering cost in tool evaluation. David shares his experience with tracking the tool landscape and how some tools have faded away over time. They also touch on the topic of newsletters and the importance of building an email list for e-commerce brands. Episode notes: 00:15 - David Zimmermann Introduction 01:40 - David Zimmermann Tools Comparison 04:45 - Comparing AI 5:45 - Automation Features 07:02 - Scoring Tool Features 09:00 - David’s Favorite Category 10:15 - Finding the Tools 11:00 - How Returns Affect Profitability 13:25 - Picking Worth It Demos 14:14 - Tools That Faded Away 15:20 - Analyzing Newsletters 19:35 - Conclusion LinkedIn: https://www.linkedin.com/in/ddzim/ Website: https://courses.ddzim.me/courses Related Post: The 5 Best SmartScout Tools for Amazon Wholesale Sellers

Learn the art of inventory management from early Amazon hits like Elf on the Shelf and Barbie dolls. Discover why stocking out can benefit your business and the fine line between stocking out and overstocking. Get expert tips on thriving in the evolving market and navigating upcoming 2024 FBA fees.

Scott Needham interviews Michal B. Oron, the CEO and Co-Founder of Fortunet.net, the first investment bank focused on e-commerce businesses. They discuss the rise and fall of aggregators in the Amazon marketplace, the diversification of acquirers, and the importance of benchmarking for Amazon sellers. They also explore key metrics such as ACOS (Average Cost of Sale), repeat customer rate, market share, and the Inventory Performance Index (IPI). Michal shares insights into how these metrics impact the attractiveness and potential of a business. Overall, they are optimistic about the market and see a growing appetite for deals in the e-commerce space. Episode Notes: 01:05 - Michal Introduction 01:30 - The Rise and Fall of Aggregators 04:05 - Benchmarking 07:50 - Understanding ACOS 11:20 - Repeat Customer Rate 17:00 - Market Share 19:00 - The Significance of Market Share 20:55 - Inventory Performance Index (IPI) Website: https://fortunet.net/ LinkedIn: linkedin.com/in/michal-baumwald-oron-9b604620 Related Post: Thrasio vs Perch: Which Amazon Aggregator Is Right for You?

In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty. They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon. Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses. Episode Notes: 00:25 - Michael Kaufman Introduction 01:10 - How Michael Started 03:45 - Lifetime Warranty 04:55 - Building Credibility from Reviews 06:05 - Fulfilling Claims 08:40 - Organic Product Launch 09:50 - Conversion from Lifetime Warranty 11:15 - Putting the Warranty in the Main Image 12:05 - Tricking the Amazon Algorithm 12:55 - Lifetime Value of Customers 15:25 - Thinking Like a Customer 16:10 - Warranty Registration 17:35 - Utilizing Mailers LinkedIn: linkedin.com/in/protuffproducts Website: https://brandfortresshq.com/ Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon

Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model. Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community. Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process. Episode Notes: 00:00 - Introduction and Goal of the Podcast 01:10 - Guest Introduction 01:38 - The Evolution of Product Launches 03:10 - Treating Amazon as a Channel 06:49 - The Future-Proof Product Launch Formula 07:16 - Dropshipping Research 08:43 - The Kickstarter Step 10:26 - Preparation and Launch Stages of Kickstarter 13:33 - Generating Traffic on Kickstarter 15:33 - Successful Kickstarter Examples 19:18 - Cash Flow Advantage and Launching on Amazon 21:56 - Fulfillment of Kickstarter Orders 24:08 - Assistance in the Product Launch Process 26:41 - Building a Brand and Owning Traffic 28:01 - Conclusion LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281 Related Posts: The Ultimate Checklist for Launching a Product on Amazon

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers. Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit. She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns. She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions. Episode Notes: 00:00 - Introduction and Background 01:00 - Building Fluencer Fruit 03:02 - The Need for Tools in the Amazon Influencer Program 04:11 - Marketing Challenges 05:24 - The Importance of Video in Amazon Listings 08:19 - The Impact of Video on Sales and Returns 09:47 - Amazon's Response to Video Trends 13:20 - How Sellers Can Get Videos on Their Listings 14:14 - Case Study: Increase in Sales with Influencer Content 18:13 - Using Fluencer Fruit for Optimization 19:27 - The Future of the Amazon Influencer Program 21:24 - Expansion of the Influencer Program Internationally 22:35 - Closing Remarks LinkedIn: linkedin.com/in/liz-saunders Website: www.fluencerfruit.com Related Post: Leveraging User-Generated Content to Boost Amazon Sales