The Smartest Amazon Seller

Wes Clark, Head of Marketing Operations & Marketplace at Kizik, shares his journey from working at Fortune 500 companies such as Intel to startups, revealing key insights about the importance of reviews on Amazon. He discusses the challenges of manipulated reviews and effective strategies to combat them. Learn how Purple leveraged Amazon for brand awareness and how Kizik ensures presence across all customer-preferred platforms. The episode covers Kizik’s video advertising strategies and the importance of balancing Amazon with other sales channels to avoid over-reliance. Wes also shares data-driven tactics for ad mix optimization, competitor analysis, and efficient return management. For more insights or questions about Kizik’s strategy, listeners can reach out via LinkedIn provided in the show notes. Tune in for expert advice on maximizing your Amazon strategy!  Episode Notes:   00:28 - Wes Clark Introduction 01:20 - Wes Clark's Background and Entry into Amazon 03:33 - Understanding and Combatting Review Manipulation on Amazon 07:05 - Purple’s Brand Awareness Strategy 09:10 - The Success and Growth of Kizik on Amazon 10:34 - Kizik's Selective Approach to Amazon Listings and Shaping Customer Experience 14:05 - Utilizing Amazon Demand Side Platform (DSP) for Brand Exposure 15:09 - Measuring the Impact of Off-Amazon Advertising on Amazon Sales 16:00 - Growth Levers and Generating Top-of-Funnel Awareness 17:32 - The Importance of Video Marketing for DTC Brands on Amazon 19:00 - Exploring Sponsored Brand Video vs. DSP Video on Amazon 19:49 - Insight into Brand Risks and Challenges When Selling on Amazon 21:20 - Utilizing Data to Inform Strategy and Stay Ahead of Competitors LinkedIn: linkedin.com/in/wesclark2 Related Post: Exclusive Access to Middle East Products for US Wholesalers

Scott interviews SamFBA, a rapidly successful Amazon seller who has achieved nearly $2 million in revenue in just 13 months. Sam discusses the significant benefits of handling prep work in-house rather than relying on third-party logistics, which has helped her boost profit margins and better understand her inventory. She emphasizes the importance of small savings compounding over time to create substantial monthly gains as sales increase. Sam also shares her strategies for scaling her business sustainably, avoiding substantial loans, and effectively using cashback credit cards to optimize profit margins. Despite challenges like account health issues, Sam's focus on proper sourcing practices has been key to her success.  Tune in for valuable insights on Amazon FBA, and follow @Sam_FBA on X for more tips and strategies. Episode Notes:   00:15 - SamFBA Introduction and Amazon Journey 02:55 - The Advantages of Self-Prep and Margin Improvement 05:17  - Building Sustainable Profit Margins 09:30 - Account Health and Legitimacy in Sourcing 12:39 - Growth Strategies and Long-Term Vision 13:58 - Resourcefulness and Learning from Failure 15:02- Conclusion and Reflections   X: https://x.com/Sam_FBA   Related Post: Elevating Your Amazon FBA Business: A Comprehensive Guide to the Top Chrome Extensions

Utah-based Amazon seller Jacob Albor shares his inspiring journey of transitioning business models on Amazon from selling books to high-demand items. He discusses clearing significant debt, shifting from retail arbitrage to wholesale, building relationships with suppliers, and lessons learned from facing scams.

Scott Needham is joined by Sebastian Herz, founder of Zignify and a global product sourcing expert. Together, they explore the complexities of sourcing products outside of China, offering strategies for Amazon sellers to achieve cost savings and enhanced efficiency. Sebastian shares his journey from electrical engineer to entrepreneur, with extensive experience living in China and Singapore. He provides insights into Zignify's evolution from a small, China-focused business to a global sourcing powerhouse with over 60 employees. The discussion highlights the shift from China-based sourcing due to factors like Trump tariffs and the need for supply chain diversification, emphasizing the importance of choosing the right countries based on client needs and product materials. Sebastian also contrasts the sourcing mindsets of large corporations and small sellers, offering practical tips for navigating international manufacturer relationships. Tune in to this episode for essential insights on global product sourcing from one of the industry's leading experts. Gain valuable advice on reassessing current suppliers for potential savings, understanding the importance of fully engaging in the sourcing process, and leveraging tools like import records for competitor analysis. Episode Notes: 00:23 - Sebastian Herz Introduction 02:25 - Zignify and Sebastian's Origin Story 06:45 - The Sourcing Process 12:15 -  Advice for New Sellers 17:40 - Useful Tools and Strategies 19:25 - Working with Large Corporations 24:05 - Favorite Countries for Sourcing 26:25 - The Human Element of Sourcing Website: zignify.net LinkedIn: linkedin.com/in/sebastianherz Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers

Andy Slamans Co-Founder of Amazing Freedom Brands, shares his incredible story of transitioning from social work to building a multi-million dollar Amazon business. We delved into Andy's early days of selling on Amazon, the valuable lessons he learned, and the challenges he overcame along the way. From navigating the intricacies of international sourcing to building relationships with domestic manufacturers, we uncovered the strategies that propelled Amazing Freedom Brands to remarkable success. Andy also shared his insights on inventory management, advertising adjustments, the shift to website sales, and the delicate balance of pricing and margins. If you're an aspiring entrepreneur, this episode was packed with invaluable advice and inspiration to fuel your journey. Episode Notes: 00:30 - Andy Slamans Introduction 01:50 - LinkedIn and its Positive Environment 02:55 - Andy's Transition from Social Work to Amazon Selling 05:45 - The Early Days of Selling on Amazon and Lessons Learned 09:20 - Challenges and Strategies of Sourcing Internationally 10:45 - Advantages of Sourcing Products Domestically in the US 13:30 - Finding Tradeshows 15:19 - Reordering Products from Domestic Manufacturers 16:40 - Experimenting with Turning Off Ads Due to Running Out of Inventory 18:18 - Approaching $20 Million in Revenue: Strategies and Growth 21:15 - Using a Line of Credit 22:55 - Navigating Return Handling for Different Types of Products 24:46 - Building a Team with C-Suite Hires and Scaling the Business 29:30 - Learning from Losses LinkedIn: linkedin.com/in/andy-slamans-892ba0b9 Website: amazing freedom.com Related Post: Maximize Your Ad Spend: 7 Benefits of Effective Ad Management

Coming from North Carolina to the SmartScout Headquarters, we have Corey Ganim an experienced wholesaler with his own podcast that has also helped many build successful wholesale businesses. In a unique twist, Corey interviews Scott about his journey and insights into building and using SmartScout. Discover how SmartScout stands out from other tools and why even long-time listeners are surprised by its capabilities once they start using it. Scott also announced AMZ United 2024 and shared the success of AMZ United 2023 — an event specifically catering to wholesale sellers on Amazon. He discussed the lack of events targeted at wholesalers despite their significant presence among top Amazon sellers and how AMZ United fills that gap. Learn the challenges and rewards of private label businesses, emphasizing the importance of niche targeting and community building. Discover strategies for wholesalers transitioning into private labels, including the bold approach of high-investment launches to avoid saturated markets. Episode Notes: 00:25 - Corey Ganim Introduction 01:53 - AMZ United 2024 05:30 - Supplier Interactions 07:20 - Covid Business Boom 10:45 - Wholesale or Private Label Business 14:25 - Advice for New Sellers 15:20 - Partnership Pros & Cons LinkedIn: https://www.linkedin.com/in/corey-ganim/ Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers

Scott is joined by special guests Raj, the Chief Strategy Officer of Netrush, and Chris Marantette, the Co-CEO / Co-Founder of Netrush. They delve into the dynamic evolution of Netrush from a small two-person team to a robust company focused on maximizing brand profitability through strategic partnerships and innovative infrastructure. The discussion provides valuable insights into the shifts in Amazon's marketplace, highlighting the transition from high-profit margins to tighter margins due to market maturation and commoditization. Chris highlights the importance of integrating logistics technology into overall business strategy, addressing recent Amazon fee changes and their impact on sellers. The episode also explores the role of 'brand runners'—individuals managing various aspects within a company—and the necessity for sophisticated logistics and supply chain management tools. Tune in to learn how proactive pricing strategies, cost optimization, and innovative solutions can help brands navigate the complexities of the Amazon marketplace and stay ahead in a competitive environment. Episode Notes: 00:45 - Raj Sapru and Chris Marantette Introduction 01:05 - The Net Rush Origin Story and the Shift to a Brand-Centric Approach 04:35 - Starting Sellozo 08:23 - FBA Fee Increase History 18:25 - Importance of Advertising and Logistics in Amazon FBA 19:45 - Addressing the Complexities of Amazon's Logistics and Fee Changes 25:19 - Minimizing Expenses 29:55 - Analyzing Amazon's Fee Structure and the Impact of Shipping Time on Conversion 31:15 - Understanding the Role of the Brand Runner in Modern Commerce 35:02 - Optimizing Costs in Shipping and Inventory Management LinkedIn: linkedin.com/in/rajsapru linkedin.com/in/chris-marantette-4701b9 Website: netrush.com Related Post: Understanding Amazon's Fee Structure for Wholesale Sellers

In this special episode, we’re excited to present a unique podcast swap, featuring an insightful episode from Josh Hadley's eComm Breakthrough Podcast. Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products. This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success. Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as  the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies. Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth. Tune in and transform your selling strategy today!   Episode notes:   02:45 - Ecom Breakthrough Podcast Overview 03:50 - Matt Altman Introduction 05:10 - Matt's journey into ecommerce  06:40 - Insights into Successful Brand Exits 10:21 - Strategy for Launching New Products on Amazon 13:00 - Product Launch Budget 15:35 - Types of Ad Campaigns 20:40 - Product Conversion Rate \ Optimizing Products 28:40 - Amazon A/B Testing Feature 31:45 - EVA.Guru / Intellivy.net / mturk.com 33:25 - Other Software Tools to Manage Multiple Brands 35:20 - PPC Tactics 48:40 - External Marketing 51:10  - Amazon Affiliates   LinkedIn: linkedin.com/in/matt-altman-39b72a70 linkedin.com/in/joshhadley/ Website: www.rightsideup.com https://wavve.link/Ecommbreakthrough   Email: mattaltman89@gmail.com josh@ecommbreakthrough.com   Related Post: Yes, E-Commerce in Latin America Is Worth It

Join Scott today with Russ Dieringer, the Founder & CEO of Stratably, a leading research group that advises major brands on market trends in e-commerce. In this episode, they explore how Stratably assists companies in understanding their customers and competitors through an annual membership that includes access to in-depth research, live webinars, and collaborative share groups. Understanding e-commerce dynamics is vital for brands to balance their online presence with physical stores. Russ highlights challenges for larger brands with global distribution facing price transparency issues, while midsize or smaller first-party (1P) brands may seek third-party alternatives due to tough negotiations with platforms such as Amazon. With Stratably's innovative approach to research and analysis, companies gain a strategic advantage in navigating the ever-evolving marketplace landscape. Episode Notes: 00:15 - Russ Dieringer Introduction 01:02 - Stratably Origins 01:58 - The Power Dynamics of 1P and 3P on Amazon 04:50 - The Evolution of E-commerce Post-COVID 06:05 - Benchmarking Consumer Brands 08:08 - Stratably Data Collection 10:10 - Big Brands Dealing with Emerging Marketplaces 16:45 - Marketplace Control 22:48 - Profit Strategies for Midsize and Challenger Brands 24:45 - Tactical Shifts and Innovations on Amazon LinkedIn: linkedin.com/in/russdieringer Website: stratably.com Related Post: Expanding With Amazon FBA – How To Start Selling in Europe

Today we are diving into the crucial element of speed on Amazon, emphasizing that success isn't just about intelligence — it's about staying ahead of the curve. Joining Scott is Dillon Carter, the visionary behind Aura, a groundbreaking repricing tool that's revolutionizing the way sellers navigate the Amazon marketplace. From humble beginnings in college to mastering the art of selling on Amazon, Dillon's journey is nothing short of inspiring. Discover how Dillon's detour into personal training paved the way for his entrepreneurial ventures, culminating in the creation of Aura. With a passion for sharing knowledge, Dillon pioneered wholesale sourcing resources and podcasts, empowering sellers with invaluable insights. Learn how Aura's relentless commitment to efficiency led to the development of a cutting-edge repricing system capable of updating prices in the blink of an eye. Explore the intricate balance between sales velocity and profitability, where AI-driven strategies elevate sellers to new heights without compromising margins. Episode Notes: 00:35 - Dillon Carter Introduction 01:20 - The Origins of Aura 03:58 - Transition from Wholesale to Software 05:15 - The Move and Expansion to Boston 07:15 - The Shift Back to E-Commerce 09:00 - New API Version 14:20 - Introducing Hyper Drive 16:20 - Understanding Buy Box Dynamics 17:52 - Reframing Success for Amazon Sellers 19:02 - AI and the Future of Repricing LinkedIn: linkedin.com/in/dillon-carter Website: https://dilloncarter.com/ Related Post: The Top Insights to Amazon Repricing Tools